1, the maturity of the local fitness market and the consumption power of consumers
2. Determine the future operation route of the club, such as the mass club or the middle and high-end club (the price of the mass card is relatively cheap, the number of members is relatively large, and the club area is required to be relatively large and the equipment is relatively large. The quality of the instrument is not high. Being a high-end club in high school is relatively expensive and requires a higher level of service. The quality requirements for instruments are also higher. )
The geographical location of the club is very important. Pay attention to the site selection, and there should be enough parking spaces under the clubhouse. There are relatively many members in large clubs, and insufficient parking spaces will bring a lot of inconvenience to members. It is best to have a high-end main residential area and a large enough parking lot next to the clubhouse.
4. Before a big club starts, the manager and the person in charge of the club should be determined. The management of large-scale professional fitness clubs cannot be properly managed by club investors alone, and special personnel must be appointed to manage them. And the pre-training of club staff. The staff includes: coaches, members and internal service personnel.
5. The choice of equipment brand of fitness club is also very important, and several points should be paid attention to in the choice of equipment. Don't buy equipment with too good brand, because the brand of fitness equipment is good or bad, only the coach can understand, what matters is the quality of the equipment. The quality of equipment depends on its training effect and service life. An experienced professional coach can basically distinguish the quality of equipment.
6. The choice of club management mode. In Beijing, Shanghai and other large clubs, the management mode is divided into departments. Each department determines the management personnel. The coaching department should have a coach supervisor, a member supervisor and a lawyer supervisor. If necessary, you can identify a club management manager.
7. One thing is certain, how to promote the club well is directly related to the efficiency of return on investment. The publicity of a successful big club should be combined inside and outside. External words are planned by advertising companies, and internal words are the selection of coaches. For a new club, a coach is essential. When choosing a coach, we should be careful not to pay too much attention to the size of the coach. Excessive size will make fitness members conflict with each other, and the choice of age group is also very important. Choosing a relatively young coach is more energetic, and the coach must be a very United group. The age gap is large, which often causes inconvenience in communication. The coach's imagination is very important to the tourists' first impression.
Second, determine the department of the club.
A. System Department (Management Department) The system department is responsible for the operation and management of the whole club. B the Ministry of internal affairs is responsible for the internal management and financial management of the club.
C. There are two kinds of aerobic coaches in the coaching department, aerobic coaches and equipment coaches, which are responsible for the management of aerobic exercise in the club. D, the member department is responsible for the promotion and sales of cards and the after-sales service of members.
E. The services of members of the club service department include: service personnel are needed at the front desk and bar. F. The Ministry of Health is responsible for the internal cleaning of the whole club.
Third, the requirements and recruitment of employees.
1, the most important person in the club is the fitness instructor, which can be divided into equipment and aerobic.
At present, there are many people who are equipment coaches, but there are few professional coaches in practice. So if you want to recruit an equipment coach, make a few requirements.
A. Having a coach certificate certified by a national or international professional certification body, at least indicating that the coach has received professional training. B, have more than two years working experience, or more than one year working experience in large-scale societies. Make sure you have enough experience.
C, personal image will also have a great impact on the club.
Computer operation ability is a must.
2. The membership department is responsible for sales and pays great attention to the internal and external image.
A, have certain sales experience, eloquence is the most important.
B, it doesn't matter if you don't have fitness knowledge, you can receive training from a coach. But it must be completed before the club opens. Member directors must have working experience in large-scale fitness clubs, so as to ensure that the problems encountered in the operation process can be effectively solved.
3. The front desk reception of the service department requires good image and high personal quality. Bar staff need to have some hotel management experience.
Four, the department work arrangement and implementation plan.
1. The coach department requires the coach to be responsible for formulating the rules and regulations of the club, the plan of equipment management and maintenance, the process of member training service and the arrangement of training plan. How to arrange the equipment reasonably, how to place it, how to arrange the training and how to arrange the training plan reasonably. Work arrangement of coach and group class.
2. The member department requires the member supervisor to make a specific sales plan and arrange the work schedule. 3. The specific situation shall be arranged by the service department.
4. The above matters need to be completed before the opening of the club, so the club needs to recruit the directors of various departments before the opening, because it can help the management to cooperate with the future work, personnel recruitment management and training.
Verb (abbreviation of verb) The treatment of employee positioning equipment coaches is mainly divided into several categories.
1. Fitness instructors who are not certified by professional institutions are mainly in good shape, 800- 1200 yuan. 2. Fitness instructors certified by professional organizations 1200- 1500 yuan.
3. The work scope of general equipment coaches and fitness coaches with professional certification institutions for more than two years is 1500-2000 yuan.
Working hours are 7-8 hours every day, including duty time. If there is an increase, please calculate the hourly work cost and overtime pay according to your salary. The contents of the coach's work during working hours are as follows: First, check whether the equipment is damaged and whether the screws are loose. If yes, please register for maintenance and report to the coach supervisor. Take the initiative to give guidance when you have a fitness member. Please protect members when they are doing some actions that need protection. If there are no members who need guidance, patrol the field in the equipment. Pay attention to whether the members' training movements are correct, and give timely guidance and correction to the mistakes. The treatment of fitness instructors and supervisors,
65,438+0,65,438+0,800-2,500 yuan, with no experience as a coach supervisor but management ability.
2.2500/3000 has more than one year's experience as a coach supervisor and good management experience; 3.2500/4000 has many years of experience in coaching management and a good management model.
The scope of work of the coach supervisor; There are two main ways to manage instruments, one is to arrange the use of instruments, and the other is to maintain and care for instruments. For the management of service, how to arrange the training of fitness members and how to arrange coaches to guide fitness. Arrangements for group courses. Arrange members' training movements in a unified way and make fitness plan forms. Including the management of all fitness instructors.
The salary of the group coach is 80- 120 yuan, which depends on the coach's personal ability.
Specific facilities and projects of intransitive verbs club
At present, people's moral consumption psychology is still in the state of enjoying leisure, and many people like to live a quiet life and be carefree. Therefore, health clubs should also be designed according to consumers' wishes, and the leisure index should be increased. Make it a modern fitness club integrating sports and leisure. The items that can be set are:
1, equipment training is the most important point of a club and a key part of investment. Equipment is the club's hardware facilities, and fitness instructor is the club's software facilities, both of which are indispensable. The instrument is required to have a good use effect. 2. Group courses are a highlight of the club. What women value most is group courses. The more comprehensive the project, the more people it attracts. Aerobic aerobics, aerobic Latin, Pilates, Yoga, Spinning Bike, Taekwondo, Muay Thai, Sanda.
3. When we need a rest place after exercise, we can set up a larger leisure area in the club, which can supply all kinds of drinks, fruit bowls, (cucumbers, apples, tomatoes, bananas, ...) all kinds of healthy fruits, as well as fitness drinks. If done well, the profit will reach 200%-300%, a sportswear monopoly (including
4. If funds permit, we can consider adding some new sports within the club, such as indoor rock climbing, squash and indoor basketball (half court is almost as big as squash court, and playing basketball in groups of three is also popular among consumers). Many people also invest in basketball and can organize activities.
Seven, the overall planning of facilities, what needs to be understood is how to make full use of the area of the club is the key. The club includes:
1, fitness equipment area, characterized by large area, good visual effect, height of more than 4 meters, good ventilation effect, it is best to automatically circulate air without opening the exhaust fan. The area requires 800 to 1000 square meters.
2, operating room, characterized by an area of about 300-350 square meters, height of more than 280CM, well ventilated, good light.
3, yoga room, characterized by quiet and dark light, can be absolutely quiet, not disturbed by other music. The area requirement is about 250-300 square meters.
4, budokan, there is not much demand for the characteristics of the location, just ventilation. The required area is 200-250 square meters.
5, leisure area, it is best to choose a window. The interior should be simple but tasteful and comfortable. The area is about 350-400 square meters.
6. Spinning bike room, by the window, with an area of about 100 square meter. 7. Toilet and bathroom, with an area of about 300-400 square meters. 8. Office, etc.
The maximum estimated total area is around 3000 square meters.