Aucma Co., Ltd. was established in 1987, and its headquarters is located in Huangdao District, Qingdao, Shandong Province. On February 29th, 2000, it was listed on Shanghai Stock Exchange +65438. The stock is abbreviated as Aucma, and the stock ticket code is 600336. With the mission of "creating better products and winning the world's respect for' Made in China'" and the goal of becoming an industry leader and excellent enterprise with sustained growth, the company has continuously promoted the adjustment and upgrading of industrial structure and product structure, and gradually formed three major businesses, namely refrigeration, electric vehicles, electric vehicles and household appliances, with cold chain equipment, vending machines, washing machines and ultra-low temperature equipment as emerging businesses and electric vehicles, marine life and new energy appliances as the future three major businesses. The company has more than 7,000 employees, with an annual output of 3 million freezers, 3 million refrigerators, 5 million household appliances, 4 million washing machines, 6,543,800 electric vehicles and 6,543,800 vending machines based on the Internet. The marketing network covers 654.38+000 countries and regions on five continents.

As a national brand, Aucma has implemented the brand development strategy of building brand by quality, upgrading brand by innovation, upgrading brand by service and driving brand by market, firmly established the quality concept of "meticulously creating fine products and casting brand by fine products", and is committed to manufacturing products with "zero defects and 65,438+0,000% customer satisfaction". The company fully adopts the international advanced Six Sigma process control management, and more than 65,438+0,000 strict and accurate controls run through the whole process of product design, manufacturing and service, which has achieved the excellent quality of Aucma products and enjoyed a high reputation in the international market. In 2002, nearly 200,000 refrigerators were exported to North America, creating a quality miracle of zero complaints. The company has won the honors of "China Famous Trademark", "China Famous Brand Product", "Export Famous Brand Supported and Developed by the State", "China Most Influential Brand for People's Consumption" and "Top Ten Influential Brands in China" for many years. In 2007, the company's refrigerator products obtained the export inspection-free qualification, and the brand value of "Aucma" has been continuously improved, which has become one of the most valuable brands in China and its brand influence in the world has been continuously expanded. As a national high-tech enterprise, Aucma adheres to the scientific and technological innovation concept of "technology makes life better" and has established a market-oriented technological innovation mechanism integrating market, R&D and manufacturing. Through the seamless connection between marketing and R&D, we have developed a series of differentiated and high-end products that are more suitable for consumers' needs and more competitive in the market. The company has successively won the National Enterprise Technology Center Achievement Award, national key new products, national torch plan high-tech enterprises and other awards, applied for more than 200 patents, and participated in the formulation and revision of national standards 10.

Aucma continuously improves its service level. On 20 1 1 year, Aucma upgraded the after-sales service of its entire line of household appliances and created the brand of "Aucma Golden Dolphin Five-Star Service". Aucma has established good cooperative relations with multinational companies such as Mengniu, Yili, Huiyuan, Tsingtao Brewery, GE, Siemens, Unilever, Coca-Cola and Pepsi-Cola with excellent service and the cooperative concept of "honesty and trustworthiness, righteousness and health", and its international reputation and influence have been rapidly improved.

The "Twelfth Five-Year Plan" period is a crucial period for China to become a powerful home appliance country. With the strong support from all walks of life, Aucma will fully implement the development strategy of "building the first competitiveness of refrigeration industry and becoming the creator of green, environmental protection and high-quality life", and make positive contributions to revitalizing national industries and promoting China's transformation into a powerful country of household appliances.