Basic information

Chinese name

Runwei

development company

Guangzhou runwei technology co., ltd?

Belonging category

Brand bra

Aim at the crowd

Asian women

Brand interpretation

Real will, real will. Eve's first pair of underwear is just a leaf given by God.

It seems to be a metaphor that human clothes and underwear should be found in nature.

Whether it's materials, technology or beautiful appearance, we should let nature take its course.

This is our real will, our real will.

Yes, it is natural.

Nature, my true will!

Chinese literal translation is "moistening taste". Brand development

Brand development history

In 2009, the agency entered the Taobao market.

At the end of 2009, it was recommended by Sohu Women's Channel.

In 2009, Taobao agency won the "comprehensive ranking of underwear category in the whole network in 2009".

20 10 brand settled in Taobao Mall.

20 1 1 released during the Spring Festival, and reported by OnlyLady and Bazaar websites.

20 12 data Rubik's cube, the best-selling brand of bras ranked second from August to June.

In 20 13, Runwei's first exclusive store officially opened and officially entered the strategic layout of O2O.

20 13 tmall bra sales ranked fourth (online brand ranked second).

20 14 obtained the original brand certification of tmall.

20 14 years double 1 1 tmall bra sales ranked third (online brand ranked second).

20 15 years double 1 1 tmall bra sales ranked fourth (online brand ranked second).

In 20 15, the key layout of Guangzhou A-level business district expanded steadily at the rate of adding 1 store every quarter.

20 16 develops from single center to multi-core. It is estimated that by the end of 20 16, 20 stores will be opened in key cities such as Guangzhou, Shenzhen and Guangzhou. Brand interpretation

Brand core competitiveness

R&D competitiveness: Runwei has a professional R&D mold cup team. Through the collection of a large number of Asian women's body shape data and try-on experience reports, combined with a number of bionic technologies, we have continuously improved and created healthy mold cups that are more suitable for Asian women's body shape, and have a number of national patents.

Design competitiveness: Runwei brand has a professional clothing design team in China, keeping up with the world trend, drawing inspiration from nature, creating healthy and comfortable products that show women's natural charm and happiness, and realizing women's real wishes.

Product competitiveness: Runwei adopts natural lining materials such as Austrian authorized Lanjing Modal and Xinjiang natural long-staple cotton, and 100% natural mulberry silk and bamboo fiber. Let the skin taste the taste of nature and enjoy the gentle care of nature.

Service competitiveness: After years of market research, Runwei team has come up with an original female marketing system, and each customer service will receive professional training and provide detailed professional underwear guidance services before taking up their posts.

brand competitiveness

product patent

A tighter, softer apron

Patent Name: Invisible Rubber Cup

Wei Wu rims

Patent Name: Bra without rims

Borderless aggregation

Patent name: seamless bra without rims

Hanging angle collecting auxiliary milk

Patent Name: Seamless Invisible Steel Ring Bra

Tangent angle lifting

Patent Name: Seamless Invisible Steel Ring Bra