Little Red Book is a lifestyle platform and the entrance of consumption decision. The founders are Mao and Qu Fang. As of July 2065438+2009, the number of users of Xiaohongshu has exceeded 300 million; As of June 20 19 and 10, the number of monthly active users of Xiaohongshu has exceeded 1 100 million, among which 70% of the new users are post-90s.
In the Xiaohongshu community, users recorded the positive energy and beautiful life of young people in this era through the sharing of words, pictures and video notes. Xiaohongshu accurately and efficiently matches massive information and people through machine learning. Xiaohongshu has e-commerce business. 20 17 12 xiaohongshu e-commerce was awarded the "China Brand Award" by People's Daily, representing the consumer technology industry in China.
Brand activities:
1, 6.6 anniversary little red book
Xiaohongshu was founded on June 6th. Therefore, every year on June 6th, Xiaohongshu will launch a series of large-scale anniversary promotion activities, which is also one of the most powerful time periods for Xiaohongshu's annual promotion. On the sixth anniversary of 20 17, xiaohongshu was put on sale for 2 hours, and its sales reached 1 100 million yuan, ranking first in the shopping category of Apple App Store.
2. Red Friday
People who are familiar with overseas markets or frequent Haitao may be more familiar with the expression "Black Friday", which is also the start day of the unofficial Christmas shopping season in the United States. On this day, American shopping malls will launch a large number of discounts and preferential activities for the last large-scale promotion at the end of the year. Xiaohongshu transplanted it to China, and combined with its unique red elements, launched the "Red Friday" promotion.