The origin of Ericsson:
On April 1876 and 1 day, Rush-Glass-Ericsson and his colleague Anderson registered the name of "Mara Ericsson Machinery Maintenance Company". Ericsson's humble workshop began in the rented kitchen at Drottningkatan 15 in Stockholm. The working conditions of Ericsson's electromechanical workshop are very simple. The main equipment is the pedal machine tool for manufacturing instruments. The working capital is only/kloc-0.000 kronor, which is borrowed from a woman named Maria Stromberg.
At that time, Alexander Graham Bell of the United States had just obtained the first batch of patents, and since then, the telecommunications industry has opened up a brand-new field to the world. Ericsson is keenly showing great enthusiasm for this new field. At the beginning of its business, Ericsson mainly engaged in repairing telegraph machines and other electrical appliances. With its extraordinary talent, full energy, refined skills and rich work experience, Ericsson quickly designed and produced a series of improved equipment. A noteworthy example is the Ericsson automatic telegraph equipment used in the railway system. Ericsson won wide acclaim in the local area for its high-quality work and excellent products, and soon won orders from many public and private institutions in the fire, police and railway transportation departments.
1877, American-made telephones began to enter the Swedish market. Ericsson quickly mastered the telephone manufacturing technology through the maintenance and careful study of the telephone, and launched its own telephone in 1878+0 1 year. Because the telephone designed by Ericsson is economical and durable, it quickly won a large number of orders. Although the telephone was still a luxury for most people at that time, Ericsson realized with its superhuman insight that a brand-new and promising industry was about to be born. Ericsson devoted all his life to the research and improvement of telephones and related equipment.
The development of Ericsson:
Start successfully.
1880, American Bell Company established Sweden's first telephone network in Stockholm, Gothenburg, Malmo, Enders Vaal and Sodeheim by using American-made equipment. For Ericsson, the situation is extremely serious. If there is not enough evidence to prove that his equipment can be comparable to Bell products, then Ericsson is in danger of losing the entire Swedish domestic market.
188 1, it's time for a showdown. The city of Afler, located on the Baltic Sea, has made a public tender for the local telephone system. Bell's bid is that it costs 200 kronor per household to install and operate the system every year, and he can sign a five-year contract with local users. After careful consideration, Ericsson bravely stood up and challenged Bell, proposing that the initial installation fee for each user is 275 kronor, and each user only needs to pay 56 kronor as the operation and maintenance fee every year. At the same time, the equipment produced by Bell and Ericsson was installed in Gavle at the same time and compared for trial use.
Most trial users finally verified that the products of the two companies run well, but Ericsson's phone is "simpler, more durable and more beautiful". After the final appraisal by Gavle Switch Association and authoritative experts, Ericsson finally won the great success of this tender. 10 days later, Ericsson's equipment bidding scheme was slightly modified and put into practice.
In the same year, in Norway, Bell and Ericsson launched market bidding again, and Ericsson won. This is the first brilliant commercial achievement in Ericsson's history, and it is also an important milestone in Ericsson's development history. It shows the world that Ericsson's technology and products have the ability to compete with the largest company in the world.
booming
1880, there were only 10 workers on Ericsson's employee list. Here we are 1884, and the number is close to 100. After more than a century of development, Ericsson has always maintained a strong growth momentum, and there has been almost no obvious recession. 1883, Ericsson signed a formal telephone supply contract with Stockholm Public Telephone Company (SAT) founded by Cedergren, and Ericsson was fully responsible for supplying telephones and related equipment for SAT, which opened a long-term cooperation between Ericsson and SAT. 1883, Ericsson began to build its first large-scale factory. The following year, Ericsson moved to a new factory, and in 1885, according to Anton Arvin's design, Ericsson produced the first mobile phone. 1887, Ericsson signed the largest contract at that time to provide basic equipment for the largest telephone office in Europe opened by SAT in Stockholm.
During the period of 1892, Ericsson made remarkable progress in overseas business development, established business contact with Dutch telephone company, and signed the first supply contract with China. 1893, Ericsson's telephone output exceeded 10000. 1896, Ericsson co., ltd was established, and its original share capital reached 654.38+0 million kroner. 1897 Ericsson began to set up a factory in St. Petersburg, Russia, to assemble and produce telephones.
1902, Ericsson opened an office in new york. 1903 Ericsson and British National Telephone Company jointly established British Ericsson Manufacturing Co., Ltd., the factory is located in beeston. 1904, Ericsson purchased land in Buffalo, USA, and prepared to establish the factory of Ericsson telephone manufacturing company. 1905 Ericsson, SAT and other companies accepted the telephone franchise in Mexico, and 1909 was taken over by the newly established Ericsson company in Mexico. 1908 Ericsson was entrusted to provide the telephone network in Bangkok, Thailand. 19 1 1 year, Ericsson established Ericsson Telephone Company in Paris and set up a factory in Columbus, a suburb of Paris. In the same year, Ericsson Hungary Company was established with a factory in Budapest.
brand promotion
Ericsson 1876 was founded in Sweden by Rush? Magnus. Lars Magnus Ericsson started a "La? Ma Ericsson mechanical repair "company. At the beginning of its business, Ericsson mainly engaged in repairing telegraph machines and electrical instruments. 1877 Mr. Ericsson introduced his telephone in 1878 1 1 through the maintenance and careful study of the telephone.
188 1 year, Ericsson won two key tenders in Sweden and Norway, paving the way for Ericsson to explore the international market. 1892 Ericsson signs the first supply contract with China.
During the development of 130 years, the company experienced several high-speed growth and several crises. After World War II, the telephone market demand surged, and Ericsson took the lead in successfully developing the crossbar system, thus increasing its market share and becoming a well-known communication company recognized by the telecommunications industry. In the early 1970s, the telecommunications industry began to enter the digital age, and Ericsson made unremitting efforts to develop an AXE switch which was very popular in the market.
In the early 1980s, after 10 years of technology accumulation, Ericsson's digital switching technology was ahead of the industry. With the gradual rise of mobile communication, Ericsson began to win more market share by virtue of its technological advantages. In the 1990s, the global communication industry entered the digital era of rapid growth. This period is also a period of great changes in Ericsson. Ericsson's business focus has also shifted from fixed telephone to mobile communication system, which has achieved great success in the era of GSM/GPRS network. With a market share of 40% in the field of 2G/GSM and nearly 50% in the field of 2.5G/GPRS, Ericsson has become the undisputed leader in the communication industry.
In the 1990s, the telecommunications industry experienced explosive high-speed growth, and Ericsson also maintained an average annual growth rate of more than 35% in 10. However, since 2000, due to the negative impact of the global economic downturn, the communication industry has also come to an abrupt end, and many major telecommunications companies around the world have been seriously affected. Ericsson is no exception. After the rapid growth of 10, the company fell into a loss. In the face of losses, Ericsson responded quickly: in the first fiscal quarter of fiscal year 200 1, Ericsson launched a "cost control plan" to reduce operating costs and improve efficiency, and implemented a "slimming action". On the other hand, in order to cope with the changes in the market and industry, Ericsson began to adjust its market strategy and comprehensively optimize and integrate its core business.
In February of 20001year, Ericsson handed over the mobile phone production business to Flextronics for OEM, and at the same time focused on mobile phone technology research and development, design, brand promotion and marketing.
In September, 20001,Ericsson established its subsidiary, Ericsson Mobile Platform Company, to provide open standard 2.5G and 3G technology platform licenses for global mobile phone and wireless information equipment manufacturers, which later developed into a new core business of Ericsson-technology licensing.
200 1, 10, Ericsson and Sony each invested 50% to establish a joint venture company Sony Ericsson, merging their mobile phone businesses. Headquartered in London, Sony Ericsson is committed to developing and providing 2.5G and 3G mobile phone terminals to users around the world.
In 2002, Ericsson's core business was adjusted and developed into four pillar businesses: network system equipment, global professional services, technology platform authorization and Sony Ericsson's mobile terminal. In September 2002, Ericsson successfully issued nearly $3 billion in new shares, which injected new vitality into the company's financial development.
In April 2003, Sven-Kay became the president and CEO of Ericsson. Sven-kai has adhered to and further strengthened its predecessor's "cost reduction plan" to achieve the goal of "lean, efficient and low cost" in the company's operation. In the third quarter of 2003, Ericsson announced that it would end its losses and return to profitability. With the recovery of the global communication industry, Ericsson's previous series of strategic adjustments have shown results, and Ericsson has outstanding performance in the global 3G market. Ericsson has a 40% market share of 3G WCDMA and an undisputed leading position in the global market of 3G.
Thanks to years of technology accumulation and huge investment in R&D, Ericsson is still in the leading position in the international market of 4G LTE after 3G. LTE(Long Term Evolution) is a 4G standard first proposed by Ericsson and confirmed by the international standard organization 3GPP. Since 2009, Ericsson has deployed more than 130 4G LTE networks worldwide, covering more than 300 million users.
201February 15 Sony Ericsson, a joint venture company, was acquired by Sony and became a wholly-owned subsidiary of Sony. Sony Ericsson changed its name to Sony Mobile. Ericsson officially withdrew from the field of mobile terminals and turned to focus on mobile network equipment and communication professional services.