Cancel Wang Leehom, gamble on Ebo, make up, and make a blind box. Since Fuli Zong took over slowly, it can be said that it has been a lot of fun. As a result, Zong looked at his daughter, who was still so "rebellious" in her thirties, and could not help but worry about her marriage and openly asked for marriage for the whole society. But at the moment, people seem to care more. Does this rich second-generation daughter who claims to have no concept of money have the strength to take the lead?
Personal experience
1982, an ordinary family in Hangzhou, Zhejiang, gave birth to a daughter. When she first came to this world, she probably didn't expect her fate to be so magnificent. Before the age of five, Fuli Zong was no different from his peers. Until 1987, Zong started from scratch and founded Wahaha Nutritional Food Factory.
Fuli Zong seems to realize that her family is so different. Her parents have been busy with their careers for a long time, so they have no time to care whether she has had a good meal or finished her homework on time. However, it also exercised her lonely and energetic character.
14 years old, she went to the United States to study. After graduating from San Marino Boarding High School, established in 1942, and returning to China after graduating from university at the age of 22, Fuli Zong had more horizons and responsibilities than his peers. As the only heir, she is full of ambition in the face of a huge business empire. Even if she started from the grassroots, she didn't slack off. She and her father have a clear division of labor, one is responsible for production management and the other is responsible for marketing.
At the end of 20 18, after nearly 15 years of experience, Fuli Zong became the brand public relations minister of Wahaha, whose main work was product packaging and brand promotion.
Behind the seemingly harmonious relationship between father and daughter is constant conflict.
As the founder of "Farmland", there is almost no contradiction between Zong Houqing and his employees. He often eats and chats with employees in the company, like an amiable uncle. When it comes to corporate welfare, it is also a remarkable benchmark in the industry. After the old heroes who worked hard in the branch for many years were transferred back to the headquarters, Zong Houqing fully demonstrated his tolerance, not only eating and drinking, but also serving as a special adviser for them to enjoy their old age.
However, Fuli Zong, who accepted western education and cultural concepts, disagreed with these views. She believes that the future development potential of employees is their greatest value. Although today's meritorious officials have made great contributions to the enterprise, due to differences with the company's current development concept, it is better to directly give them pensions to retire.
The management concept of attaching importance to feelings and righteousness, and the concept of direct management of parents and children are so distinct. Perhaps it is for this reason that Zong did not trust to hand over the group directly to his daughter.
The road to inheritance is difficult.
At the beginning, in order to cultivate this heir, Zong specially arranged for many years of veteran ministers to assist, but she simply disdained these stubborn people who were completely different from her own ideas and dismissed them without saying anything. Zong Houqing had to play a good COP and a bad COP at the same time, and then he recruited people back to the group.
It may not have occurred to me that relying on the loyalty of these old employees to Zong, an enterprise will be built from zero to 1. Even as the chairman of the board, Zong rarely fired employees voluntarily for decades, and the veteran ministers who worked hard with him were regarded as priceless treasures of the group, and never showed their faces and said malicious words.
As the saying goes, "Every emperor once courted a courtier", Fuli Zong Management Company has always given clear rewards and punishments. On one occasion, due to the supplier's breach of contract, there was a bribery problem. She felt that there was no room for accommodation and all cooperation should be terminated according to the rules. However, the relevant person in charge later saw that she was so "difficult to talk" and directly found her father. Things have changed for the better, which makes her very unacceptable. The so-called system has become an empty talk in front of human feelings, which is a fatal flaw for an enterprise.
04
"The company needs an internal reorganization."
After Fuli Zong said this, Wang Leehom lost the identity of Wahaha spokesperson. Rumor has it that Fuli Zong replaced Wang Leehom, the old spokesperson of 19, because Wang Leehom was Fuli Zong's idol at that time. Now, perhaps because the times have changed, her aesthetics have changed.
In fact, her "big change of blood" began as early as 20 19, among which the elders of Wahaha Group were the first. Compared with Zong's "no hesitation", we are waiting for this day. As a result, Zhang Honghui stepped down as general manager before, and later Huang Minzhen stepped down as a director. Without these "obstacles" that limit her, Fuli Zong's drastic measures are also fruitful.
The Wahaha Group, which has a "middle-aged crisis", may have embarked on the road of decline in her wrong choice.
Can Fuli Zong do it?
20 12 With the full support of Fuli Zong, Wahaha, an established domestic enterprise, successfully entered the retail industry, trying to share a piece of the action with emerging brands. However, there are more wolves than meat in the market, and the first step of Wahaha's cross-border transformation died. Due to the high vacancy rate of the project in the market, it has to continue to try new routes.
However, fate does not seem to care for the daughter of the richest man, and his father's business acumen has not been shown in this future heir. On the contrary, all the projects in Fuli Zong have failed.
A storm on 20 19 was the loudest time for the outside world to attack her. In the first half of that year, China Sugar announced that Hengfeng Flavors and Fragrances Holdings Co., Ltd., which was actually controlled by Fuli Zong, made an offer to acquire all the shares in all the issued share capital of China Candy.
After the news was announced, China Candy rose sharply, and its share price more than doubled in five working days from May 10 to May 18. On July 13, 2065438, China Candy announced that the tender offer was invalid because Fuli Zong did not acquire 50% of the shares of the company before the tender offer deadline.
In this incident, Fuli Zong went all out to acquire 4,654,388,800 shares of China Candy, accounting for 26.03% of the company's issued share capital. However, the commercial transaction was considered invalid because it failed to reach 50% of the acquisition target.
Some professionals believe that the reason for the failure of this acquisition is that some people want to take advantage of the idea of backdoor listing of Fuli Zong Hongsheng Group and make profits behind it. After this incident, Fuli Zong was also called a typical rich second generation by netizens. After all, Fuli Zong paid too much tuition this time. Even if he had a father who was once the richest man, he couldn't stand her doing it several times.
"Quick success and instant benefit" seems to be the most striking label on her, so even if she is ahead of her time, she will inevitably suffer from capitalism. Some people may remember that she thought it was too much trouble to deal with the government, and wanted to follow Li Ka-shing's example and move her business to foreign markets.
Personality is her strength as well as her weakness.
Is Wahaha still saved?
Once upon a time, Nongfu Spring and Wahaha were two benchmarks of mineral water industry, but while Nongfu Spring made great strides, Wahaha was going downhill. Starting from 20 13, the revenue profit reached the peak of 78.3 billion yuan, and business myths were never written again.
In order to make her daughter's inheritance more smooth, since last year, 75-year-old Zong began to test the water by live broadcast and airborne the official live broadcast room three times. It can be seen that even though he is old, Zong is still worrying about the future of his daughter and the group.
At present, the main battlefield of Wahaha is still on soda drinks. After all, fruit and vegetable juice, coconut water and enzyme drinks have come to an end. Even after Wahaha mineral water sent Wang Leehom away, it was replaced with "small fresh meat" Greg Han Hsu Xu, which failed to restore its former glory.
Until 2020, Fuli Zong grasped the wealth code of the traffic age, and launched three new tidal bubble waters at one time, targeting young people as the main consumer groups, named after "KellyOne Popper's Angry Soda Bubble Water", which was considered a little better.
What can support the venue better than the popular traffic niche?
Fuli Zong also knows this, at the same time, he made a bet on YiBo for his anger.
With its own traffic attributes and strong fan base, Ebo stands out from the punchline and has won the favor of Fuli Zong. I have to say that this is really a good move.
Whether it's Tmall flagship store or convenience stores and supermarkets in first-and second-tier cities, bam bam has already made a big splash as a new bubble water. Very small and fresh product copy, civilian price, so that it quickly became popular.
In addition, in order to win back the favor of consumers, Fuli Zong led Wahaha all the way. Fuli Zong seems to have learned a lot, whether he was named as an e-sports competition (LPL) or cooperated with the online celebrity brand POP MART.
While he was proud of his career, his lifelong events also broke his father's heart. There is no limit to the criteria for choosing a spouse. They just want their daughter's happiness to be settled. Many young people expressed their desire for this. Now that Fuli Zong has served as the vice chairman and general manager in several positions, maybe she can really rewrite the fate of Wahaha shrinking by 30 billion in five years.