1. Too long. No one wants to read mini-ebooks in emails.

Businessmen have no time and energy to spend time reading long-winded emails.

In the past, it was a direct trick to capture an extremely boring factory introduction, including how many years it was founded, the number of employees in the factory, how the factory obtained the qualification certificate, and even the size of the factory.

Or to sum up, our company has the lowest price, the best quality and the best service. The same words are competitive, the best price, very good. There are no bright spots, they all pass by directly.

2. Too many ideas.

There are too many outstanding things.

Even if your company can provide better service, better mechanical equipment and more complete products, please don't undress in front of customers at once.

Swearing is not rude, and any business is a gradual process. The purpose of opening a letter is to attract the attention of the other party and then establish diplomatic relations.

3. Too many "me, me, me".

Objective statements and statements are more convincing.

Instead of over-describing the general situation of the company, it is better to list the benefits that the products and services you sell can provide to your customers or help them open up the market.

Just like the WeChat business is selling products, why do you want to buy it? Why turn a blind eye? Thinking about such questions will help to open your mind.

4. It's too damp.

It's too fancy. A business document should be rigorous and should not be lost. Although the buyer is really young now, it doesn't mean that young = agrees with the non-mainstream. Font size, color and other formats should not be dazzling.

However, an illustrated letter does not mean fancy. This is the era of copywriting. If the information itself is simple but rich and the language is vivid, it will make you want to read it. However, it is still not recommended to send it for the first time, because the opening speed will be slower, and some people will directly judge it as an advertising email and delete it with one click.

Share a simple and clear letter:

This is an open letter to promote B2B platform. Get 57% opening rate, 2 1% reply rate, and get 16 new customers.

Hello, sales manager, (write directly if you know the name)

We have an idea that I can explain in 10 minutes, which will enable your company to get the next 100 best customer. I wonder if I can have 10 minutes to express my thoughts. This idea may make your company get 100 best customers)

From the customer's point of view, he used curiosity to arouse the customer's desire to talk to him. In short, it is bait.

This idea is used to help our customers (you can write about the customer's target market/or his competitors). Recently, I used this idea to help our customers win almost three times the click rate. )

This sentence continues to throw a gimmick, the excellent effect he brought before this idea.

Let's arrange a quick 10 minute conference call so that I can share this idea with you. When is the best time for you? Can you spare 10 minutes, and I'll analyze this idea with you. What time is convenient?

Strive for direct telephone communication.

This is not a universal template for all product letter opening, but what I want to say is that from now on, you should try your best to implement a slimming plan for your letter opening.

The focus of the letter is not who you are, not typing in the introduction of the company directory, but your real influence, achievements, sales highlights and the benefits you can bring to customers.