From the Peony Pavilion in August to the banquet in Tang Palace, in addition to product research and development, Huaxi Kou is also committed to further expanding users and strengthening the export of oriental skin care culture through IP marketing and cross-border cooperation. Xiao Su (Han Jiezan), brand manager of Huaxikou, believes that oriental culture has a long history, and the beauty technology, ingredient traceability and skin care experience rooted in oriental wisdom are even more unique. As an oriental pure skin care brand, Huaxikou should not only decode oriental flowers and plants with technology, but also explore the skin care efficacy of pure ingredients for oriental users, inherit the essence and connotation of oriental aesthetics, and become the representative of domestic skin care brands.
Therefore, Huaxi Kou has been continuously upgraded in the three dimensions of brand, product and marketing, forming a solid and powerful internal driving force. In terms of brand, Huaxikou took the lead in publishing the "Group Standard for Pure Beauty Cosmetics", bringing China's pure beauty cosmetics into the standard era with brand strength, and the brand image of pure skin care 1+ featuring new oriental tricks always leads the industry. At the product end, the efficacy system is constantly expanding, from peony anti-aging series to Luoshen flower rejuvenation series, to peach blossom cleansing series and plush flower stabilization series. Each series not only combines brand aesthetics and segmentation efficacy, but also actively practices every standard of pure group standards, and achieves the ultimate in pure and safe ingredients, personal testing efficacy, pleasant skin care experience and environmental protection. At the marketing level, in addition to the offline dual-engine layout, Huaxi Kou keeps the topic hot under the joint name of Wenchuang. With the help of the certified IP of the founder of Tik Tok's "Peking University Couple Xiao Su and Big V" brand, we will strengthen user interaction, refract information from different angles like a prism, and let more fans see Huaxi Kou's efforts and pure skin care for users.