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What's the difference between Chinese and English font design?
With the internationalization of enterprises, the internationalization tendency of enterprises is becoming more and more obvious, and many enterprises require that English be added to the photo album for arrangement, which puts forward special requirements for designers' typesetting. Due to the structural differences between Chinese and English letters, a good combination on one page is also a science. Below we mainly point out the differences between Chinese and English font design, hoping to inspire your Chinese and English font design.

First of all, the actual size of the same font size is different. Because English is all letters, the structure of letters is very simple. Generally, English of size 3 can be clearly distinguished in printing. However, due to the complex structure of Chinese characters, the size of No.5 in printing is close to the recognition limit. Therefore, the readability of Chinese characters in design is not as flexible as that of English fonts. There are also English letter lines that are smoother, because there are many arcs, so the picture is easy to move, which is more vivid and changeable than Chinese characters.

1, the length of English is generally longer than that of Chinese characters with the same meaning. In design, English itself is more likely to become a design discipline, and because the number of letters of English words is different, when arranging, it will naturally produce irregular strewn at random, which is unlikely to happen in Chinese arrangement. Chinese-style arrangement is a complete "block", so it is difficult to produce this sense of strewn at random.

2. The actual size of the same font size is different. Because English is all letters, the structure of letters is very simple. The smallest visible pixel on the screen is 6px[ font: 04 font], while Chinese is more complicated. The minimum visible pixels on the screen are 10px[ Ms. Ming Dynasty/Ms. Uigoth] and 1 1px[ Xin Xiaoming /PMingLiU].

3. English structures vary in size and shape, so it is impossible to arrange them on the same straight line in font design, such as the settlement line under letters such as gjpqy, the bdfhkl letter is aligned with the top line, and other letters are aligned with the middle line and the bottom line. However, the random arrangement in English is not what western designers expect. They spend a lot of time adjusting line spacing, word spacing, line spacing, paragraph spacing, paragraph spacing and so on. To make the paragraph more geometric.

4. The overall arrangement of English is easy to be divided into paragraphs and articles, and the visual effect is more free and lively, with a stronger sense of discontinuous lines and rhythm.

The overall arrangement of Chinese is easy to form sentences and lines, and the visual effect is closer to the regular geometric points and lines. The main reason why it is not easy to move is that the whole structure is closed and the sum of stroke tensions tends to zero.

The above is the difference and contrast between Chinese and English font design. English letters are pure phonetic symbols, and each letter itself has no meaning. The meaning of words comes from the horizontal string combination between these letters, while the grouping of Chinese characters is based on pictographs, that is, each word has a special meaning. A simple word may represent a complex life scene in ancient times, so it is also the most vivid word in the world. There are essential differences between them in reading and interpretation. Therefore, Chinese font design can not copy English font design, and there are some objective differences between them in design.

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