2.AdobePageMaker is an ideal partner for graphic designers and producers. This software is mainly used for graphic editing. The menu is all in Chinese, and the interface and tools are very simple and flexible, which is very convenient for beginners to use. Therefore, at present, many advertising companies, newspapers, plate-making companies, printing plants and so on. Pagemaker is adopted as the preferred software for graphic layout.
3.CorelDRAWGraphicsSuite has extraordinary design ability, which is widely used in trademark design, logo making, model drawing, illustration drawing, typesetting, color separation output and other fields. Its popularity can be illustrated by facts. CorelDRAW is almost installed on PC computers used for commercial design and artistic design.
Related content:
Conceptual positioning refers to an advertising product positioning strategy that changes consumers' habitual psychology and establishes new product concepts by highlighting the new meaning of products. There are two methods: reverse positioning and correct positioning.
1, reverse positioning
Reverse positioning is a method and strategy to attract consumers' attention, sympathy and support with the reputation of famous competitors, so as to occupy a place in the market competition.
The characteristics of reverse positioning are: usually, the product positioning of most enterprises is a positive positioning that highlights the excellent performance of products, while reverse positioning is the opposite, highlighting the advantages of well-known products or enterprises in the market in advertisements, indicating that their products or enterprises are not as good as it and are willing to catch up.
Or by acknowledging the shortcomings of their products, to highlight the advantages of products. It can be seen that reverse positioning mainly uses people's psychology of sympathizing with the weak and trusting honest people in society, and deliberately highlights their shortcomings in exchange for sympathy and trust.
Enterprises adopting this strategy must be cautious. After showing yourself in the second place in front of the public, you must work harder, constantly improve your disadvantages, constantly publicize your achievements, and prove that you are constantly working hard to gain the trust of consumers.
2. Right and wrong positioning
Right-wrong positioning is a positioning method that artificially distinguishes the product market in concept.