Brand introduction is a complete brand exposition, which is suitable for a relatively complete self-introduction in the scene of deep communication between brands and users. Two key words: the scene is deep and the introduction is complete.

Five content structures of brand introduction:

Brand concept: the purpose is to tell the audience the pursuit of brand, the significance of existence, the value of advocacy, the methods to follow and the expected goals.

Brand story: that is, the history of the brand, such as the story of its founding and important deeds, with the purpose of conveying the brand concept.

Brand element: refers to the interpretation of important elements such as brand name, logo and advertising language, which enhances cognition and impression and conveys ideas.

Brand products: explain the characteristics of brand core product lines and core products.

Brand achievements: For example, the brand's past achievements in sales and awards are all endorsed by facts.

The significance of brand introduction

1. The promotion of enterprises through brand introduction will not only improve their brand awareness, but also expand their brand influence. Enterprise management is divided into tangible assets and intangible assets, and brand promotion is only the promotion of intangible assets, that is, the promotion of enterprise brand value. An enterprise with sufficient brand influence can not only win the favor of consumers and users, but also gain the trust and satisfaction of consumers and even win the praise of consumers. In turn, consumers will take the initiative to enhance the brand reputation for enterprises.

2. The ultimate goal of brand introduction is for enterprises to carry out frequent brand communication and feed back information about the core values and interests of enterprises to consumers, so as to gradually deepen and strengthen the memory of consumers' friends on the brand. This is the value of brand promotion to enterprises.