On 20 10, Zheng Da officially signed a contract with Jang Keun Suk, a popular Korean idol superstar, to become the first generation brand spokesperson. Jang Keun Suk is a child star with a versatile background and is known as a handsome boy. His image of "sunshine, diversity, fashion and vitality" coincides with the positioning of Zheng Da brand. Therefore, Zheng Da brand invested in Jang Keun Suk, which also has great development potential, as the brand spokesperson of the first generation. Jang Keun Suk has a strong popularity among young people, and its spokesman, Zheng Da, is deeply loved by young consumers. At the same time, Zheng Da swing shoes has been quickly recognized in the market, and more and more young people, especially female groups, choose Zheng Da swing shoes for functional slimming and slimming exercise.