Some time ago, Meng Junxian, the founder of Kung Fu Xiong, who has a strong momentum in the door-to-door massage industry, said in an interview that the order volume of door-to-door massage in just one month can reach the peak of 1600. This shows that door-to-door massage service has a considerable audience. As for why it is so popular, the insider summed up six reasons.
The biggest audience of massage service is middle-aged and elderly people and patients with impaired physical function, and one of the characteristics of these two groups is that it is inconvenient to go out. Door-to-door massage service aims at the needs of this kind of audience, solves their problems accurately through door-to-door service, and provides the greatest convenience for the audience. Therefore, it is logical for elderly and sick customers to accept this kind of door-to-door massage.
In addition to middle-aged and elderly people, another big audience of massage service is young people in sub-health state. Because of the constraints of work and family, it is difficult for them to take time out to go to the massage shop. So entrepreneurs seize the pain point of young people's laziness and provide them with home massage services, so that young people can enjoy complete physical relaxation at home on weekends.
Although traditional massage shops will replace massage materials such as sheets and towels, it is difficult for customers to see their sanitary conditions intuitively, and it is normal to worry about the sanitary environment of massage shops. Door-to-door massage service can avoid this situation well. Mattresses, sheets and other personal items can be used directly at home, which greatly avoids the probability of being infected by various skin diseases.
For clients, not every masseur can meet their own needs, and communication takes time. Traditional massage shops generally have only 4 to 5 massage technicians to choose from, and it is quite difficult to find qualified technicians from door to door offline. Because the door-to-door massage service mode is unified management of the platform, technicians surpass offline massage shops in quantity and quality. And the technician's personal information, expertise and other contents are clear at a glance, which is convenient for customers to choose.
The management platform of door-to-door massage service pays more attention to customer experience feedback, so it has higher requirements for its technicians. Technicians will actively strengthen their skills under the platform management and reward and punishment mechanism to better serve customers. It is difficult for offline massage shops to establish a perfect customer evaluation feedback system like door-to-door massage, and the service attitude and level of technicians are uneven. And the competition scope of offline technicians is limited to one shop, and the competition scope of door-to-door massage technicians is other technicians on the whole platform.
Massage services usually last for a long time, during which different offline massage shops will provide customers with other additional entertainment services according to their own scale. The advantage of door-to-door massage service is that the atmosphere is more free, and customers can do their own things while enjoying massage service at home, which greatly saves time. And the door-to-door massage service is more private, which can effectively protect the privacy of customers' physical condition and enhance their sense of security.
However, in addition to comparing the advantages of traditional offline massage shops, there are still some loopholes to be solved. The founder of Kung Fu Xiong also mentioned these unsolved problems. However, as a new project, it is understandable and necessary to have problems like other on-site services.
1. The prevention mechanism of security problems needs to be strengthened.
Not only door-to-door massage service, but all door-to-door service projects are facing security problems. This security issue is two-way. The platform should not only ensure the personal safety of technicians with effective settings, but also strengthen the audit and supervision of internal personnel to ensure the personal safety of customers. This is undoubtedly a huge challenge, and the platform is constantly exploring. For example, Kung Fu Xiong's platform has a one-button alarm button for its technicians to use.
2. How to prevent technicians from taking orders privately?
The supervision of technicians by the platform is not in always online, so there is a certain probability that technicians will contact customers privately and take orders privately, resulting in vicious competition and other chaos that disturbs the order of the industry. Moreover, the communication between technicians and customers beyond the requirements of the platform will also bring other potential hidden dangers, and the platform needs to further think about how to audit and train technicians.
The new mode of door-to-door massage service breaks through the limitations of traditional massage shops, provides considerable convenience for customers and is widely welcomed. However, as a new product of the industry, door-to-door massage service also has some loopholes in supervision and safety.
In addition to grasping the trend, entrepreneurs should also improve the platform system and management mechanism of door-to-door massage service to further improve the safety and quality. what do you think?