In the platform intelligence matrix of Dad's evaluation of official website's publicity, it covers WeChat WeChat official account, Youzan Mall, Tik Tok, Xiaohongshu, Today's Headline, Zhihu, Bili Bili and Taobao Store. In Youzan Mall and Taobao Store, in addition to promoting evaluation videos, Dad's evaluation is mainly aimed at selling products.

There is even a hot topic in Zhihu about how to evaluate the self-media "dad's evaluation", thinking that since it is so popular in the user circle, it should be mostly positive, but after reading the answer, the result is unexpected. More than half of the unanimous evaluation is "not rigorous enough", "unreliable", "many mistakes, not rigorous", "exaggerated" and "one-sided, misleading".

In short, from the evaluation of netizens, the credibility of dad's evaluation is not as high as expected.

On the "dad detection" official website, it is not difficult to find that behind the "blue ocean" of consumer detection, "Wei Dad" is worried about the safety of consumer goods and the dilemma of consumer rights protection. Wei Wenfeng, who has more than 10 years of inspection and quarantine experience in the system, has been worried that there are some problems in the standards of many domestic consumer goods, and consumers want to protect their rights themselves, and the cost is too high.

Therefore, under the QR code of selling various products, there is such a sentence-"Burning money for testing is not the way, and opening a store is for self-hematopoiesis."

In the platform matrix publicized by "Dad Evaluation" in official website, it covers WeChat WeChat official account, Youzan Mall, Tik Tok, Xiaohongshu, Today's Headline, Zhihu, Bili Bili and Taobao Store. In Youzan Mall and Taobao Store, in addition to promoting evaluation videos, the main purpose of "Dad Evaluation" is to sell products.

However, the similar products sold among them have aroused consumers' doubts about disguised marketing. In the Taobao shop evaluated by dad, a red scarf, a tested student product, costs RMB.

In the interface of "Product Details", "Wei Dad" told consumers that "Dad Test" gave the corresponding test results for the azo dye, formaldehyde content, color fastness to rubbing, PH value, fiber composition and other parameters of this red scarf.