Better reason for Haagen-Dazs:

1. Since its establishment, Haagen-Dazs Ice Cream has always insisted on creating nutritious and healthy delicious ice cream for the majority of food lovers with high-quality fresh ingredients, combining traditional production technology with modern technology.

At the same time, it also combines the requirements of modern consumers for food taste. The ice cream made in this way is very delicate and wonderful, more nutritious and healthy, and naturally popular.

2. Haagen-Dazs ice cream In order to let every consumer who comes to the store enjoy the food that suits his taste, Haagen-Dazs ice cream has also introduced various delicacies through continuous innovation.

It covers ice cream, desserts, snacks, drinks and so on. And the price is not expensive. It is a delicious food that everyone can afford and is worth tasting by the majority of food lovers.

3. Haagen-Dazs' China strategy completely follows the European tradition and is the best ice cream. Product positioning is a group that pursues noble consumption mentality. For example, Haagen-Dazs carefully analyzed the mentality of Shanghai consumers before entering the Shanghai market. In order to make consumers feel value for money, Haagen-Dazs took a perceptual route.

Advantages of Haagen-Dazs:

1. Haagen-Dazs builds brand awareness and brand image in consumers' minds by establishing brand flagship stores. When selecting the site, Haagen-Dazs will hire a professional real estate agent who is familiar with the local lifestyle to choose the address of the flagship store.

2. Haagen-Dazs ice cream takes the high-end route. As a high-quality product, its price can be increased disproportionately; On the other hand, higher-priced products will make consumers think that the product quality is higher.