The cooperation between the two began in 2009, and since then a large number of headphones have been produced. Monster is a well-known wire rod manufacturer in the electronics industry. The cooperation between the two companies brought us $654.38 billion in annual revenue, accounting for 53% of the headset industry revenue.
Although both companies publicly stated that the separation was "peaceful", the cooperative relationship between the two sides deteriorated due to financial problems. According to their secret talk, from their respective perspectives, the most important factor lies in the success of the product line and the fact that Beats can't talk about the profit sharing between the two parties. Both of them said they didn't want the meeting to be made public.
Although Beats, who is separated from Monster, is not too worried, she still launched a streaming music service called Daisy. There are considerable business opportunities in the streaming music market, and there are already many streaming music services in the market. In Taiwan Province Province, many smart handheld device users subscribe to KKBOX or EzPeer. After all, the storage space in the mobile phone is limited, and the mobile network has sufficient choices. Subscribing to streaming music can not only reduce the consumption of mobile phone storage space, but also listen to your favorite music and make a choice at any time.
Until May of 20 14, the most amazing news appeared: Apple planned to buy Beats. It is generally believed that Apple mainly focuses on Beats' music online mall, TopspinMedia, BeatsAudio series headphones, speakers and other audio products, as well as the newly launched music streaming service BeatsMusic. Apple has sold Beats headphones and speakers in AppleStore, which is in line with the image of iOS devices. BeatsMusic can make Apple's own music streaming service iTunesRadio more perfect and more functional.
Even the founder of Beats, Iovine, said that he didn't like Apple's white headphones and thought that Apple made the iPhone perfect, which was not the ideal sound quality. For example, when watching movies, helicopters sound like mosquitoes. He believes that the quality of headphones of many brands such as Beats is higher than that of Apple.
Of course, there was an episode. In copyright infringement lawsuits, Apple mostly accuses others of plagiarism. But now, because of the acquisition of Beats, it is rarely accused of plagiarism. Bose, a famous audio brand, accused Beats of using their patented earphone anti-noise technology without consent. Beats Studio, Beats StudioWireless and Beats Pro headphones all used this anti-noise technology, but Bose only sued Studio and StudioWireless. More interestingly, Bose cooperated with Beats' old partner HTC.
Some people think that this acquisition is not for music streaming, not for headphones, but for TV. You may wonder why Beats doesn't have any TV or movie service. The reason is that JimmyIovine, the founder of Beats, is a big shot in the media industry. Both music and film are very important and experienced. He advised Steve Jobs to buy Universal more than ten years ago. Isaacson predicted that after joining Apple, Iovine will be responsible for Apple's media business, thus obtaining programs from major TV companies and helping to launch new Apple TV products.
However, BeatsMusic is undoubtedly a major focus of the acquisition, because Apple has always been the leader of digital music, but it has not successfully transformed into streaming media. TimCook said that Apple appreciates BeatsMusic and thinks it is the first music streaming service that is really right. As for Beats headphones, they have always been sold in AppleStore. In fact, Apple is already familiar with them. The young and dazzling image of Beats headphones is the failure of Apple's recent criticism.
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