I. Overview of brand history
1 and 1866, Henry Nestle and the Page brothers laid the foundation for the establishment of Nestle Company.
2. From 1905 to 19 13, it has more than 20 factories, and its products are sold to Africa and Latin America, becoming a global dairy company.
3. From 1948 to 1959, Nestle introduced new products, including ready-to-eat food.
4. From 198 1 to 1999, we continued to expand our business in the United States and Eastern Europe and became a global leader in drinking water and ice cream.
5. From 2000 to 20 16, Nestle Cocoa Plan and Nestle Coffee Plan were launched to strengthen their position in traditional fields such as infant formula and frozen food. Began to set foot in the field of medical nutrition.
6.20 17 Up to now, we have strengthened the goal of sustainable development and strived to achieve the goal of zero carbon emission.
Second, technological advantages.
1 and 4 100 professional R&D personnel invest in R&D every year1700 million Swiss francs.
2. There are about 30 product technology centers and R&D centers in the world, and there are 3 R&D centers in China, supplemented by 5 innovation centers.
Third, the direction of development
1, improving operational efficiency
Promote business growth through orderly cost management, and orderly invest resources in product innovation, brand building, digitalization and sustainable development.
2. Make strategic decisions.
Meet the needs of contemporary consumers with healthy, delicious and convenient products, and strive to become an ideal choice for consumers to diversify their diets in organic foods and beverages, and package and transport products in a safe and environmentally friendly way.
Fourth, help sustainable development.
1. By increasing the use frequency of recyclable plastics, the use of new plastics is reduced, and the generation of plastic waste is reduced.
2. Walk with the industry to deal with food waste and guide consumers.
In 20021year, the use of plastic straws in Nestle decreased by 4.5 billion, and 250 million bags of Smarties candy were packed in recyclable recycled paper, and the reusable and landfill substitutes were introduced. The packaging was changed to paper, bio-based and biodegradable materials, and the packaging was simplified as much as possible. We joined the Plastic Action Partnership of the World Economic Forum and tried our best to solve the plastic pollution problem.
abstract
Nestle has a long history of development, with more than 2,000 brands, which can meet the needs of consumers at all stages of their lives. In 2023 alone, sales reached 93 billion Swiss francs.