Webcast and Operation Occupation Classification:
Live broadcast platform operation: Students majoring in webcasting and operation can operate on the live broadcast platform. They can be responsible for the content planning, promotion, operation and data analysis of the live broadcast platform. The main task of live broadcast platform operation is to attract more users, improve the retention rate and activity of users, and students majoring in webcasting and operation need to have innovative spirit.
Live marketing: Students majoring in webcasting and operation can engage in live marketing. Live marketing is a new marketing method, which promotes goods and services to users through live broadcast platform. Live marketing needs good communication skills, marketing planning skills and data analysis skills. Live marketers can earn income through live broadcast platforms, and they can also earn commissions by selling goods.
Real-time function:
The biggest advantage of webcasting that people know is its autonomy: the independent and controllable audio and video acquisition is completely different from the single viewing of the relayed TV signal (besides, the viewing effect is not as smooth as that of TV viewing).
Precautions for live broadcast:
1, live
What the live broadcast fears most is silence. Once there is silence, the audience will leave your studio. First of all, live broadcast should have strong psychological quality and field control ability. Share some tips in hot areas. Pay attention to the comments in the comment area in real time, and it is best to answer their questions about the product. Of course, you should be familiar with the characteristics of each product in the early stage; You can have an interactive chat from time to time.
Language and attitude should be positive and enthusiastic, and the atmosphere in the live broadcast room should depend on the belt. If you are not active, it is not easy to drive fans. Turn up the volume automatically and speak faster than usual. Make products for fans and sell them if they don't feel it. At the same time, in view of hot spots, we can also release the welfare policies of the live broadcast room, such as blessing bags and limited spikes of special products to promote the atmosphere.
The live broadcast is over.
Product transaction data: this side contains the overall transaction data and the transaction data of each commodity. The overall result is the overall income of the live broadcast room. By analyzing the transaction of each product, we can see which product the audience prefers. The number of online people in each time period: the number of online people proves the audience's love for a product and the expressive degree of the anchor live broadcast.