How to make event posters? Taobao's career must be inseparable from pictures. From the moment the buyer enters the store, it is natural to react to our home screen poster, so we say that the home screen poster can promote the transformation of the baby in a certain sense, whether it is a detail page poster or a detail poster. So, how to make an activity poster? Below I will share with you some skills of making posters for online shop activities!
First, Taobao must understand when opening a store.
Color matching
And copywriting applications.
The copy and color matching of any picture need to meet several points! Key parts, such as the theme or the information to be expressed, should be highlighted by color or distinguished by font size. Copywriting is also divided into main copy and auxiliary copy. The main text is generally more prominent than the auxiliary text, and some other English or auxiliary texts can be properly matched to make the page more beautiful. In color matching, colors can't interfere with commodities, but can be clearly defined, colors can't be matched at will, and too many colors are too complicated. Color matching, without a certain foundation, will only make the page more chaotic.
Color is one of the most powerful design methods. Different colors have different emotional effects on products, so colors should be purposeful and instructive when used. Colors can be simply divided into three types: cool color, warm color and neutral color. Before making a page, you need to determine the main color and auxiliary color. Let's start with the basic understanding of color.
Here's a hint for everyone. Many friends have basic knowledge of color.
Miss. Du (surname)
There are many in the world. Needless to say, in fact, in PS, there is a roulette wheel with color matching. You can find the window extension function-Kuler, which is the color roulette wheel, in the menu bar at the top of PS. The following is a simple screenshot explaining the recommended combination:
As shown in the figure, each picture matched with the color wheel is the result of the overall color matching of the color wheel, so that you don't have to worry about how to match the colors.
Second, the composition techniques of common Taobao shop poster design
In fact, any poster, we have to think about the layout, where we should make a product or copy, and then determine the structural positioning, layout planning, search materials to find elements, so as to achieve better results in design.
Three, want the poster to stand out, you must know five skills.
1. Create a poster atmosphere through festivals.
Planning holiday posters in advance, using the festive atmosphere to design, so that we can basically use all kinds of holiday elements when designing. For example, Christmas is more festive, and elements can include Santa Claus, gifts, deer and so on. , the main color can be red. At the same time, you can also choose a series of Christmas elements such as Christmas tree, socks, hats, snowflakes, gifts, colored lights, etc., and design them according to the theme and shop style. For example, Dragon Boat Festival: dragon boat, race, zongzi, leaves and other elements.
2. Create a poster atmosphere through the scene.
First of all, the design of the scene poster looks very atmospheric and artistic. Simply deal with the background and show it in copywriting. A good poster, in which the copy accounts for 30%, is a scene poster copy.
Collection type
This is very important. You must blend into the scene to make it look atmospheric.
3. Create a poster atmosphere through theme design.
Theme posters are more common, and the atmosphere created is easy for consumers to sing bad. For example, our theme is
high summer
Then what can be related to the theme is the artistic conception of blue sky, summer, green leaves, flowers and plants, coolness and outing. As long as the elements are determined, then our scene is blue sky and white clouds, and the elements are flowers and plants.
4. Create a poster atmosphere through the color block background color block.
In fact, the coordination of color blocks is
Flat design
A technique, but also an instant popular design technique, through the use of color blocks, modeling and other elements to design poster composition, plane
technique of expression
Let the picture present a simple and clean feeling, and focus on the product. At the same time, flattening technology is also used in many activities.
5. Create a poster atmosphere through three-dimensional artistic conception.
Three-dimensional artistic conception poster design, now many big stores are designed in this direction, which requires the designer's material synthesis skills and imagination. Various design techniques emerge in an endless stream, which of course requires extremely high design skills.
Today, we will share it here. Poster copy, product and background complement each other. As long as you pay attention to primary and secondary copy, size, color, Chinese and English, spacing, typesetting, color matching, background integration and some composition skills, I believe you can also make better results.
How to make posters for store activities? Through the above content, you should already know the problems that need to be paid attention to in the poster design process. If you have so many questions, you can go to Pig Bajie. Com and post your event poster to let more people know that there are many problems that need to be paid attention to when designing event posters. If you need more activities and business activities, you can go to Pig Bajie. Com and post your event poster to let more people know that there are many problems that need to be paid attention to when designing event posters. These are the requirements for the poster design of shop activities that Bian Xiao will introduce to you today. I hope it will help you. These are the shops we want to introduce to you today. 1, which conforms to the characteristics of the target population and can stimulate cognition. Because of public knowledge, this brand has certain standards. 2. It must be meaningful. When designing a store, if you want to let.
How to design a poster of an auto repair shop? Facts you must know when designing car posters 1. The publicity design of automobile publicity materials is mainly to achieve a certain purpose. In order to achieve a certain publicity effect, we need to realize a good design concept. In the process of poster design of automobile specialty stores, it is necessary to make clear the design direction, highlight the characteristics and information content of specialty stores, and let consumers know at a glance. Only in this way can consumers have a stronger impression on advertisements and thus have a strong interest in automobile specialty stores. Auto repair poster design. 2. Poster design of automobile store is a rigorous and systematic design discipline. Store posters are usually used for store publicity and promotion. Why design beautiful shop posters? This is because the design of store posters should not only have beautiful pictures, but also attractive copy. Not every beautiful poster. One factor is the farther past. One cause and effect is caused by trademarks.