Product commercial e-commerce video manufacturing belongs to new media and content marketing, and it is a common way of advertising communication under the trend of Internet marketing. However, due to the fierce competition in the e-commerce video industry, the audience is indifferent to ordinary e-commerce videos.

In order to improve the communication effect of e-commerce video, we should use our brains creatively. The following ten tricks may bring some enlightenment to the production of short product advertising videos, so that product advertising videos are full of creativity.

First, use the way of micro-movies to convey the relationship between goods and audience through stories and arouse the curiosity of the audience.

The second is to use documentary methods to convey the role of commodities in the development of the period to the audience through real pictures.

Third, after a simple and clear demonstration, it is highlighted that the goods have the same advantages and can be compared with similar products, making the advantages of the products more obvious.

Fourth, express the characteristics of goods in a humorous way. In a relaxed and pleasant atmosphere, the audience can better accept the advertising information and leave a deep impression in their minds.

Fifth, ask questions in an exaggerated way, and then naturally lead to products and provide solutions to difficult problems.

Sixth, leave the hot spots of the times, and point out the connection between social hot spots and commodities in the video of Taobao commodity advertisement fragment, which leads to the theme of commodities.

Seven, strengthen the visual and auditory sensory impact, strengthen rendering in sound, picture and other aspects, leaving an unforgettable impression on the audience.

Eight, often see some advertisements on TV to invite celebrities to speak, with the help of celebrities' public influence, improve product visibility, attract the attention of the target audience, and stimulate the desire to buy.

Nine, Taobao commodity advertising short video can set suspense, arouse the curiosity of the audience, make their attention more concentrated, and then lead to the concept of goods.

Ten, invite well-known experts or the general public to prove the authenticity and advantages of the goods, so that the audience can better believe in the product effect, thus improving the marketing of Taobao commodity advertising short video, get twice the result with half the effort.