Boss Jiang said the community 20 19-08-22 09:26:05.
In order to activate community activity, many communities have adopted the punching mode, mostly punching in the morning and punching in the evening. Punching in the early stage of community is an excellent weapon to activate the community and establish an environment for peer encouragement.
But the problem is, after a period of time, fewer and fewer people punch in, so how should the community punch in to extend new information?
We believe that community punching should do a good job in five aspects.
First, we should have a theme that everyone can understand, such as reciting words together, getting up early together, running together in the morning, going to the night show with you and so on. If the theme of punching is not clear, it is difficult for everyone to form an atmosphere of punching together.
Second, the design of punching action should be simple and operable. For example, some communities encourage each member to read a paragraph of English in the morning. This action looks simple, but it is actually very difficult.
Because this time period in the morning is not the best time for many community members to participate in community activities, because the driving pressure in the morning is relatively high, and it is not convenient to take out the mobile phone at any time. To prepare an English passage, you have to read it aloud. It is not easy to send it to the WeChat group.
So now there are some punching tools to support community operators to send a voice demonstration of English characters on the punching platform. Everyone reads according to the pronunciation, and then clocks in with the students to supervise, so it is much easier to operate.
Mr. Jiang said that the community
Third, the punching action should be as interactive as possible so that everyone is willing to participate. For example, some communities get up early to punch in, so that everyone can express their feelings today.
Actually, writing about mood is not like writing about mood. Some people don't bother, others just can't write. Instead, change the mood of getting up early to bask in what makes you feel good today. By the way, if you can bask in today's beauty, today's morning light, today's breakfast, today's clothes for your baby and so on. , it may open the interaction.
Fourth, the forms of punching cards can be diversified, and there is no need to emphasize that everyone punches cards. For example, raindrops and grass groups, everyone actively participates in the reply of the Japanese question every day, which is also a form of punching in.
In Li Zhongqiu's structured thinking community, everyone insists on using the method taught by Zhong Qiu every day to summarize today's work in a structured way, which is also a form of punching in.
Among some high-income people, they are very busy, so it is unrealistic for them to punch in every day, but we can cultivate their habit of going to the league every day, which is also a kind of punching in.
Like many entrepreneurs, there is a little assistant doing the column (news breakfast car), and the content is well organized. Many entrepreneurs have time to take a look in the morning and don't talk. On the surface, this column is not very participatory, but in fact it is a kind of micro-media spread by groups.
As long as the content is integrated correctly, people in the community will insist on watching it. If they don't update suddenly, they will come out and ask why there is no news today.
Ye Xin is watching the latest business news in a business group in Wuhan. These messages are actually very valuable to Ye Xin, and some people collate and share them, which is why he is willing to stay in the group.
The news has long known this form, and only the theme of the community is clear. It is certainly welcome to provide good industry news around this topic.
For example, if the knowledge base camp insists on providing special news such as knowledge economy, content entrepreneurship, knowledge-based and super-individual operation dynamics, I believe everyone will welcome it. It is very valuable for everyone to watch it every morning and open their eyes to avoid missing the dry goods information.
Mr. Jiang said that the community
Fifth, small partners who actively participate in punching also need incentives. Some people actively punch cards, some people are not, some people need incentives to participate, and some punching platforms support each other to make punching charts. This is an effort to introduce gamification thinking into punching.
In order to make everyone willing to participate, punching needs to be constantly innovated in the gameplay. You can randomly flip cards among people who punch in every day according to certain rules, and the community can give benefits to such people.
You can give a community medal or red envelope to those who insist on punching in, and you can ask the community teacher a question. In the evening, teachers surf the Internet, choose the best punch card machine, deliver books and so on.
Wechat, a big cat, is a punching training camp. In 22 days, more than 95% of people insist on punching in each period to complete the task.
Why is the opening rate of a tough cat's action training camp so high? We found that he scored 10.
First, the same frequency recruitment, all members of the group must go through at least two rounds of applications before they can enter the action camp. The purpose of this move is to find people with the same frequency from the source, which means that everyone has the action to change their demands, thus creating an atmosphere of learning and growth.
The second is the deposit system. Before and after joining the group, the administrator will emphasize to the applicant that the deposit will be returned after the camp is closed only if all the punching tasks are completed on time with good quality and quantity within 22 days.
Third, the growth model Whether it is the sharing of the preparatory period or the opening ceremony, we all have stories about the community growth model to share, even our administrators themselves. Most of them are beneficiaries of the community.
In this way, the power of role models is everywhere in the community, and everyone can find role models in these people that can be realized through knowledge, action and change.
Four. Idea transmission, first complete, then perfect, just do it right, make progress a little every day, and persist in bringing about great changes. From the beginning of the camp, we conveyed this concept to everyone and encouraged action.
Fifth, help each other in pairs. During the action camp, every student has his own deskmate, and besides the administrator, they will also get more attention.
Sixth, the best incentive, the best output every day, plus the careful comments and recommendations of the administrator, everyone can intuitively see the standards of excellent works and know the direction they can work hard.
Seven, the reward mechanism, each issue is ranked according to the medals won by everyone, 1 can get 1 ten thousand yuan cash reward, the king of action trophy and one-on-one call with the tenacious cat.
Eight, the community temperature, the community actively advocates and thinks about communication, and everyone in the group will think about what I can do for others?
Encourage care, and attention will follow. Many people's experience is that when they can't persist in the burnout period, their peers will always give them strength, and then they will continue to act. Even from the fourth period, some people will communicate and solve the difficulties and puzzles of members in the course of action.
Nine, continuous activation, sharing by administrative instructors, micro-sharing by community members and various entertainment activities will be carried out irregularly in groups to create a sense of freshness for everyone.
Ten, the cycle is reasonable. It only takes about 22 days, which means three weeks. It's easier for everyone to stick to it. If everyone stays in the cycle of more than 28 days, fewer and fewer people can persist.
Master the above five points flexibly and master the community punching operation. Your community can maintain new solutions for a long time.
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