Low-price drainage is to attract consumers to click in by using lower product prices, but the actual price of products is quite different from the marked price of goods.

If the goods are suspected of being drained at a low price when they are put on the shelves for review, it is suggested that SKUs with too different prices be released separately to check whether the title is illegal. If the name with the lowest SKU price appears, it is recommended to change the name. For SKUs under the same product link, if the prices corresponding to different specifications are different, the difference between the lowest price and the highest price should not be too big.

Extended data:

Precautions:

Commodities of different categories or brands are sold in a commodity ID or commodity link.

Commodities with different materials, specifications and other attribute values corresponding to different prices are sold in a commodity ID or commodity link.

If a commodity ID or a commodity link sells regular commodities and commodity accessories with large price difference, the merchant must publish the commodities according to the rules of the platform. If it is judged as low-cost drainage, the goods will be downgraded, blocked, deleted, or even retired and unable to withdraw cash.

Reference source:

-Pinduoduo

Reference source:

People's Network-The "low price drainage" in online transactions is unacceptable.

Taobao said how to handle the low-cost drainage with sku in our store 1. You can contact Taobao merchant customer service to understand the situation and contact customer service to cancel the price range.

2. Then put it on the shelves and rank it for 72 hours.

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Necessary means of DC (distribution center) logistics management in chain supermarkets. At present, it has been extended to the abbreviation of product unified number, and each product has a unique SKU number.

For e-commerce, SKU has another saying:

1, SKU refers to a product, and each product has a SKU, which is convenient for e-commerce brands to identify products.

2. If a product is multicolored, there are multiple SKUs. For example, if a dress is red, white and blue, the SKU code is different. If they are the same, there will be confusion and the wrong goods will be sent.

The English full name is stockkeepingunit, or SKU for short, which is defined as the minimum available unit to keep inventory control. For example, SKUs on textiles usually represent specifications, colors and styles.

STOCKKEEPUNIT。 This is a way for customers to number and classify the goods after they get them and put them in the warehouse. Usually, it is. Some are translated into inventory unit \ inventory unit \ inventory unit \ commodity storage unit \ inventory storage unit \ unitized unit \ single product \ variety, and some are business-based minimum retail unit \ minimum sales unit \ minimum management unit \ inventory counting unit. Professional logistics terms are interpreted as "goods grid".

References:

SKU

How to open a low-cost drainage through train? Many students complained to me that the store invested a lot of money in the early stage of opening the through train, but did not get the corresponding profits in the later stage. For many students, the through train may be a bottomless pit, because the most expensive car in the world is the through train. But have you really known about the through train? So today I will give you a detailed explanation of a through train game: low-cost drainage.

First, the definition of low-cost drainage

What is low-cost drainage? Simply put, it is to open keywords, pay low prices, and obtain high-yield through trains. For big stores, the demand for traffic that big stores need to obtain is relatively large, so they will talk big in the through train. Under such circumstances, the competition of big words in various industries is getting bigger and bigger, and the prices are getting higher and higher, which makes many small and medium-sized sellers unable to compete in this environment. In this case, low-cost drainage can be said to be the best choice for small and medium sellers. Then let's see how low-cost drainage works.

Second, the conditions of low-cost drainage.

1. What kind of products are suitable for low-cost drainage?

(1) products with low profits.

② More styles of products.

③ Products with more keywords

(4) low customer unit price products.

2. What should be guaranteed for low-price drainage of products?

① Product quality

② Main drawings, details and videos of products.

(3) The basic sales volume of products is not 0, and it is better to have evaluation and printing.

3. What kind of products can be put into production and promoted?

There are many products in the store, and the net is bigger.

② Praise printing and basic sales, but not all products need basic sales.

Third, the practical analysis of low-cost drainage

1. Create a plan

① Generally, low-cost drainage should be done. Let's just create a new big plan and choose a customized plan. If your store is full of eight plans, find a plan that hasn't been used for 15 days for low-cost drainage. Select standard promotions, and then select the next four basic settings.

② Daily limit: 100, unlimited, depending on individual circumstances.

Delivery platform: Generally speaking, the delivery platform is only delivered in the station, and the traffic outside the station is not delivered.

Delivery time: you can choose an industry template, or you can choose not to deliver at 0-6 o'clock, and choose 100% delivery at 6-24 o'clock.

Location: Do not put it in foreign countries and remote areas.

3 choose the baby that needs to be promoted. It is best to promote the baby together with the same type. For example, if you want to use a dress to promote it, it is best for the baby to use this type of clothes to promote it together.

(3) after setting the above, the next step is to add keywords. The main purpose of adding keywords is to search for your core words, set a wide range of matches, and filter through trains. In ascending order, plus not very high, the bid is below 50 cents, the conversion rate is 5%, and the competition index is not particularly high. Try to fill in 200 keywords. Of course, when choosing keywords, we must make sure that the keywords match our baby.

4 set the average price of the industry by bidding, with the lowest price quoted by PC, and open more than 2 creative pictures.

Five, low-cost drainage attention points

After the above operations are completed, wait for 2 working days. The quality score of keywords is not very important in low-cost drainage. Finally, do low-cost drainage and don't use the main money of your store to participate.