How to design textured packaging and how to make the packaging look exquisite externally? Today, Zhuo Xiancheng will share with you some tips on packaging design to see if you can do a good job in packaging design. 1. At the beginning of design, we should consider how to make the selected color easy for consumers to accept. Different colors will affect their psychological reaction. For example, red can make people feel enthusiasm and strength, while blue can make people feel the greatness of sea and the sky. If you choose two similar colors, the color of food in packaging design will definitely be different, because everyone has a different understanding of food. Some people will choose warm colors, while others prefer cool colors, because warm colors can stimulate users' appetite more in the whole design. 2. The copy on the package is also very important. Many designs are for marketing, so we must let copywriters suck milk, and juice packaging can't be ignored. 3. Brand copy on packaging is very important. Generally speaking, the brands of food enterprises do copywriting on their own websites.