What are the common banner posters? 0 1. banner with the center of gravity layout is easy for visitors to generate visual focus, and the interface effect is strong and outstanding. One of the most common is the way of comparison. The greater the difference, the more obvious the contrast, which can make specific elements more conspicuous. On the other hand, the less obvious the difference, the less important elements and information can be reflected, and the reader will not be strongly impressed. 02. Split split can be divided into upper and lower split and left and right split. Because banner is generally narrow in height, it is more common to split left and right. It's rare for banners to be separated up and down. Left-right division divides the whole page into left and right parts, and the copywriting is arranged on the left or right respectively. When the left and right parts form a strong contrast, it will cause an imbalance in visual psychology. But if the boundaries are blurred, or the words are repeated or interspersed left and right, the left and right pictures and texts will become natural and harmonious. 03. Oblique banners are personalized and appear on the websites of some design companies or sports brands. The oblique design of the main image of the layout causes strong dynamic and unstable factors in the layout, which is more eye-catching, and is sometimes classified as left-right split type. 04. The full-page banner is easy to understand. Usually the layout is full of images, mainly images, and the visual communication is intuitive. The arrangement of characters is pressed up and down, left and right or in the middle of the image. The full version gives people a feeling of generous stretch. 05. Curved pictures or words are arranged in a curved way in the layout structure, resulting in a sense of rhythm and rhythm. Appear in the design of sports flags. Arranging many elements of the same shape at various angles can create a sense of rhythm. This alone can create the rhythm of jumping. 06. Symmetrical layout gives people a sense of stability, solemnity and rationality. Symmetry has absolute symmetry and relative symmetry. Generally, relative symmetry is adopted. So as not to be too strict. Banner symmetry is generally left-right symmetry. 07. The four corners refer to the graphics arranged on the four corners of the layout and the diagonal structure connecting the four corners. The layout of this structure gives people a sense of rigor and standardization. The picture below is a kind of quadrangle, and it also uses the typesetting design skills of left and right division. Did you find it? Different typesetting can give people different visual feelings, and good typesetting will make banner more brilliant. There is no absolute good or bad layout, only suitable and unsuitable. How to make explosive posters-Poster typesetting articles are mainly left and right structures and left, middle and right structures. There are also some complicated structures, but few of them are concentrated in the big picture above 700×400px, and no matter how complicated the structure is, they all belong to the left-right structure or the left-right structure. Left and right typesetting accounts for 38.37%, about one third, and the remaining two thirds, that is, 6 1.63%, all of which are left, middle and right three-stage structures. Major sellers prefer the left, middle and right three-stage structure, which can express more contents more clearly. Let's talk about the left and right structures, which are divided into three types, as follows: style accounts for 2.33%. This structure seems difficult to master, and only a few big sellers dare to try. 23.26% of this structure is common in left and right structures, and the content to be expressed is divided into two parts. This structure has two special posters. Two different treasures are displayed on the same bottom map, and the link addresses of the left and right parts are different. 1 1.79% This structure is a variant of the left, middle and right structure. In almost all the posters I have seen, the baby picture is placed in the right third, and the publicity copy is placed in the left two thirds. Only one poster is the other way around, and the copy is placed on the right because the five displays on the poster are listed on the left in the same style. 2.33%, a structure rarely used by big sellers, is estimated to be difficult to grasp, or it is non-mainstream to 43.02%. This structure is the favorite poster typesetting of big sellers, accounting for 43.02% of the total number of posters I have studied. I think since half of the big sellers are using it, it is definitely the best marketing effect, and the marketing effect is not difficult to grasp. The structure of ~ 1. 16% is recommended, which is even less mainstream. I have carefully read the poster of this model. The whole poster has a solid background, and the optimized baby picture is on the left. The baby picture highlights the selling point, and the marketing words and selling point keywords are placed in the middle and right respectively, leaving the whole poster blank. The selling point is quite clear, and I find it difficult to grasp it. Unless the selling point has a considerable advantage, if the selling point is not recognized by the buyer, the promotion opportunity will be lost. So few big sellers dare to use this model ~ do you dare to use it? 4.65% Although this structure is not widely used by big sellers, there is no exception: the middle picture is the main picture, eye-catching picture, the right side is the detailed picture or the picture from other angles, and the left side is accompanied by a copy to explain the selling point. Small sellers who want to use this model to make posters should remember the order of the main picture and the auxiliary picture ~ It is not easy to grasp the innovation estimate of the other model ~ To sum up, big sellers are more inclined to make posters. In this mode, the middle copy mainly focuses on the selling points of products, and the left and right pictures are usually different, usually one big and one small, or panoramic and detailed pictures, showing the selling points and information of the baby in all directions. Therefore, it is suggested that the plane mode should be the main mode when planning the poster structure. If the amount of information is large, the graphics mixed mode is also a good choice. This is a variant of the graphic mode, and some baby details are mixed in the propaganda copy to add color to the selling point, but it should not be too much. Too much information can be confusing, but there is no point. Color composition method in poster design 1. Enrich colors and simplify line language. It is best to have no more than five colors, and fill them according to the needs of the picture, while the graphic elements should try to use simple forms or elements suitable for the atmosphere of the picture; Reduce the purity and brightness of graphic elements, and after choosing colors, choose more exquisite and concise elements to assist and strengthen the whole picture.

2. Simplify colors and enrich line language. By dividing the color blocks with lines, try to spread large color blocks in the picture, and then decorate them with rich and detailed linear elements; Reduce the lightness and purity of colors to highlight the beauty of lines and elements. When the brightness and purity decrease, the tone of the picture will become softer, bringing a certain advanced gray level.

3. Movie posters pay great attention to composition and modeling, and even create circular or square posters. Let us consider the creativity of the border while considering the color and graphics. The content and style of the movie should also echo the design of the border.

4. We should make full use of different patterns and decorative languages to enrich the picture, decompose, induce and reconstruct the objects in nature, such as plants, animals and even people, and combine all kinds of complex and concise modeling languages by adding, subtracting, overlapping and shifting to form a complete work.

5. Monochrome hand-painting. The formation of monochrome movie posters depends largely on the production materials, in which the texture is an important picture element. In monochrome movie posters, the key point is to fully understand the performance and texture of materials, so as to master the skills of making texture. As for color, as long as it does not violate the theme of the work, it can be organized according to the texture.

The above is the related sharing of the color composition method in poster design by Bian Xiao of Global Ivy League. I hope it will help everyone. If you want to know more about design, please pay attention to this platform. Bian Xiao will always accompany you, study and grow with you.