1, copywriting ability

Whether doing brand positioning or refining product selling points, or writing manuscripts or creating video scripts, copywriting ability is a basic ability of planning. How to express things clearly in different contexts and arouse readers' interest and emotions is a basic accomplishment of mature planning. A good plan must be a good copy, but a good copy is not necessarily a good plan.

2. Content creativity

Good ideas make information transmission more efficient. What is a good idea? It is unexpected and reasonable that it is better to be different than better. To create good ideas, we must go deep into daily life and gain insight into the real needs of consumers. At the same time, we can learn from other industries or fields and combine them into new ideas and applications. Everyone can have the ability of content creativity.

3, communication thinking ability

Different communication channels correspond to different user groups, and the content bias is also different. Mature planners will formulate communication content and media strategy according to communication objectives, create communication currency, make good use of media platforms, and maximize the value of appropriate content in media platforms.

4. Logical framework ability

Whether you are facing the boss or Party A, an orderly and systematic interpretation and expression will make your strategy and your creativity more convincing. Even in creative meetings, systematic frame thinking is better than divergent thinking. In dealing with people, chaotic and frameless logical thinking will also make your ideas unattractive.

5. Strategic thinking ability

Explain the purpose and significance of business logic and ask why and how to do it. Strategy is essentially the way and method to achieve the goal. Excellent strategy is the best scheme to achieve goals and objectives efficiently. Both copywriting and creativity serve the strategy, which points out the direction for the tonality and creative content of copywriting.

6. Business thinking ability

Excellent planning must have business thinking and not be complacent about the content. The purpose of brand or advertisement is to solve the problem of information transmission efficiency. After all, it's business. If advertising can't promote sales, it's not a good advertisement. Planners should not only look at brand building from the perspective of content creation and traffic acquisition, but more importantly, look at the brand from the perspective of solving business problems.