Current location - Health Preservation Learning Network - Slimming men and women - Maotai/kloc will not expand production in 0/0. What is the brand culture of Maotai?
Maotai/kloc will not expand production in 0/0. What is the brand culture of Maotai?
As one of the three famous wines in the world and one of the three famous wines in China, Moutai has a history of more than 800 years. 19 15 won the gold medal and certificate of Panama World Expo. After the founding of the People's Republic of China, Moutai won many awards and sold well all over the world. Known as "world famous wine, the light of the motherland."

The water used for brewing Maotai liquor is mainly from Chishui River, and the water quality is very good. The wine distilled with this slightly sweet and insoluble impurity is especially sweet. Therefore, poets in the Qing Dynasty once praised Chishui River with the chant of "gathering spiritual springs in one body and gathering clear water in the east". Maotai Town also has a very special natural environment and climate conditions.

If we leave the special climatic conditions here, some aroma components in the wine will not be produced at all, and the taste of the wine will be lacking. This is why for a long time, the manufacturers of Maotai-flavor liquor in the surrounding areas of Maotai Town or in some parts of the country have tried their best to imitate Moutai without success. Maotai-flavor liquor is a precious category of China liquor, and Maotai liquor is the originator of China Daqu Maotai-flavor liquor, which is known as national liquor, gift liquor and diplomatic liquor. It has the characteristics of outstanding sauce flavor, elegant and delicate, mellow and rich, long aftertaste and lasting fragrance in empty cups. Its excellent quality and unique style are unmatched by other liquors.

The traditional production method of Moutai can only be carried out in a small place in Fiona Fang, Maotai Town, in order to create this exquisite and incomparable good wine. Maotai Distillery is built in the upper reaches of Chishui River, with good water quality, low hardness, rich trace elements and no pollution. The slightly acidic purple soil in the canyon area, warm in winter and hot in summer, little rain and wind, high temperature and high humidity, and the Millennium brewing environment make the air full of rich and unique microbial communities.

Maotai liquor is known as "national liquor" for its long brewing history, unique brewing technology, excellent internal quality and profound brewing culture, which has played an unparalleled role in China's political, diplomatic and economic life in history.