Planning scheme of Spring Festival series activities 1 1. Planning ideas:
The activity schedule before the Spring Festival is the peak season for sales in the new year, and it is also the richest and most popular schedule for promotion activities of various businesses. In order to accomplish the sales task better, the vigorous promotion has become one of the important promotion means, so as to stimulate consumers' desire to buy, drive popularity and improve the sales performance of shopping malls.
Second, the sales forecast:
20xx65438+1 October 21-February1,and the promotion activities are "200 yuan cash for 420 yuan vouchers and 200 yuan cash for 360 yuan vouchers. During the activity, the net sales amount was 34.69 million, and the average daily net sales amount was 2.89 million.
20xx65438+1October13-65438+1October 2 1, with an estimated net sales of 26 million and an average daily net sales of 2.9 million.
Third, the activity time:
20xx65438+1October13-65438+1October 2 1.
Fourth, the activity unit:
XX Plaza 1-6F
Verb (abbreviation for verb) Activity theme:
Happy new year, wonderful and different.
Activity of intransitive verbs:
The new year's bell is about to ring,
The rings of time left a deep impression.
With the warm sunshine in winter, we ushered in a new dawn of 20xx.
Let's greet the year of peace and progress with sweet bells!
1, Happy Spring Festival
The popular winter clothes of Volkswagen brand are reduced by 65%, and the popular winter clothes of unique brands are reduced by 40%.
During the activity of 65438+1October13-65438+1October 2 1 1-6f in xx Plaza, the price of popular winter clothes of Volkswagen brand was reduced by 65%, and that of popular winter clothes of unique brand was reduced by 40%, so the New Year gift was still to welcome the fashion. (For details, please refer to the museum tips.)
Operating rules:
1. The special pavilion participating in the activity should fill in the shopping receipt as required, and fill in the discount amount of the shopping receipt correctly according to the discount intensity of the special pavilion to ensure the accuracy of the discount price. (Note: 65% minus 3.5%, 40% minus 60%, and so on)
The cashier on each floor will carefully check the shopping receipts held by customers when collecting money. After the cashier checks it correctly, he will collect the money correctly according to the amount marked on the shopping receipt.
2, 20xx "tide" I think the new spring clothes will be reduced by 20%
65438+1October13-65438+1October 2 1 During the event, the new spring clothes of xx Plaza 1-6f were first listed, and the audience was reduced by 20%, playing with fashion. I think 20xx is "trendy"! (For details, please refer to the museum tips.)
3, makeup point spring cosmetics 5 times points+gift upgrade to send
During the activities of 65438+1October13-65438+1October 2 1, extra gifts will be given in the cosmetics area of xx Plaza 1-2F, and some brand members can enjoy 5 times points to make themselves beautiful in the new year. (For details, please refer to the museum tips.)
4. Shine New Year's jewels and jade New Year greetings
During the activities of 65438+1October13-65438+1October 2 1, the jewelry and jade show in xx Square continued to receive New Year greetings, presenting the most touching and brilliant New Year with the latest and most fashionable gorgeous elements. (Some brands don't participate in this activity, please refer to the museum tips for details. )
Implementation of cultural promotion activities in the New Year;
The first song: "You make a wish and I'll give you a gift."
The second song: "Welcome the Spring Festival to Send Joy"
Marketing purpose: to create an atmosphere, attract people and promote sales.
The first song: "You make a wish and I'll give you a gift."
Time: 65438+1October13—65438+1October 2 1.
Specific measures: During the activity time, customers can fill in the name, personal name, contact number and ID number of their favorite goods (which need to be sold in this mall, and the total value of goods should not exceed 20 19 yuan, and only one can be selected) on the back of the receipt, and put them into the New Year lucky draw box, and the lucky draw will be held on June 5438+1October 2.
The second song: "Welcome the Spring Festival to Send Joy"
Time: 65438+1October 20th-65438+1October 2nd1.
Content: During the activity, the mall staff will dress up as New Year mascots, carry golden gift bags filled with candy, biscuits and small New Year gifts, and distribute candy and small gifts to children who come to the store at the door or in the store (it is best to walk effectively).
Seven, division of labor:
1. The on-site department is responsible for conveying the contents of this activity to front-line sales personnel and broadcasters, making good word-of-mouth publicity and broadcasting, requiring sales personnel to fill in the receipt according to the standard format, and at the same time making good word-of-mouth publicity and guidance. Get the event wheel card from the marketing planning department before the event starts and hang it in place as required. Electrical operators should do a good job of system maintenance.
2. The counter is responsible for communicating with the manufacturers and obtaining their approval and support. Inform relevant departments of relevant information in a timely manner.
3. The finance department is responsible for conveying the activity content to the cashier, training the corresponding operation process, and making the cashier familiar with the activity content and operation rules.
4. Marketing Planning Department is responsible for the design and promotion of internal and external publicity, inkjet printing, photo shooting and other contents during the activity.
5. The Security Department is responsible for the maintenance of the outfield atmosphere.
6. Sharing planning is responsible for the contact of publicity media.
Eight. Activity promotion
1, 65438+ 10 month 12 the last edition of xx evening news 1/2 edition.
2. 65438+1October12 "XX Morning Post" last edition 1/2 edition.
3, shopping mall bash elbows, columns, billboards, two-door photos
4. Big-screen advertisement (65438+1October13-65438+1October 2 1)
5. TV station (65438+ 10 month 13-65438+ 10 month 2/)
6. Word-of-mouth publicity of shop assistants
7. The mall will broadcast and publicize continuously.
8, xx website publicity
Nine, the cost budget:
(1) Publicity expenses:
1, 65438+ 10 month12 the last issue of xx evening news 1/2 edition is 8000 yuan.
2. 65438+1October12 XX Morning Post end Edition 1/2 Edition is free.
2. Square cross eyebrows, columns, billboards, crystal inlays 1300 yuan.
Total cost: 9300 yuan (subject to the actual cost)
X. cost rate:
The activity expense rate of 20xx65438+1 October 2 1 to February1is 0.04%;
The activity expense rate of 20xx65438+1October13-65438+1October 2 1 is 0.04%.
Planning scheme of Spring Festival series activities II. Consolation time:
February 4th-February xx 12
Second, the purpose of condolences:
1, regularly carry out condolence activities to send warmth to children and their families.
2. Understand the students' life, study, needs and family life.
3. Communicate and contact with the aided students and their families.
Three. Consolation arrangement:
(a) AIDS family condolences to the establishment of four groups, the specific work by the team leader.
The group leaders are: xx, xx, xx, xx, xxx, xxx, xx, xxx.
Fourth, condolences:
1. solatium: Edible oil, rice, solatium and stationery shall be paid by the Association in a unified way, specifically responsible for: xx, xx and xxx.
2. Compassion car subsidies: subsidies according to the prescribed standards.
Verb (abbreviation of verb) Note:
1. Ask the team leader to contact the members to determine the specific time and mode of transportation for condolences. In principle, members who are familiar with the site will act as guides.
2. Members participating in the condolence uniformly wear volunteer clothes and hang volunteer cards.
3. The person designated by the team leader is responsible for collecting photo records or written records of condolences and sending them to xx's QQ mailbox.
Please pay attention to the principle of safety first, and don't overload and overspeed.
This condolence activity insists on proceeding from reality, from the needs of difficult party member, making overall arrangements and paying attention to actual results. During the activity, we will vigorously publicize the Party's principles and policies, further improve the long-term mechanism of care, encouragement and help within the Party, and pay attention to doing good deeds and practical things for party member and party member to help them solve their urgent needs, so that they can truly feel the care of the Party organizations and have a warm and peaceful Spring Festival.
Spring Festival series planning scheme 3 20xx65438+1October 3 1 is a traditional festival in China, and "Lunar New Year" is the children's favorite festival, because there are many customs to celebrate the Spring Festival in China, which are delicious and fun. Family reunion and prosperity are the themes of the Spring Festival. In order to let the children have a happy New Year and let them know more about the traditional customs of China, this Spring Festival activity plan is specially planned.
I. Activity objectives:
1. Enrich the teaching activities in 20xx 1 month, let children feel the traditional festival "Spring Festival" in China, and learn some customs and habits of the Spring Festival.
2. Develop children's practical ability and thinking ability through a series of manual and artistic activities.
Second, the activity time:
20xx 65438+ 10 month
Third, the form of activities:
Micro-class, arts and crafts activities.
Four. Activity arrangement:
Arts and Crafts Course: Painting-Candy Crafts-Making firecrackers, cutting window grilles and making lanterns.
Course content: Let children know the origin of the New Year, learn the greeting etiquette of the New Year, learn the auspicious words of the New Year, and learn the song Happy New Year. The safety education during the Spring Festival is "Safety is in my heart". Content: Pay attention to diet during the Spring Festival; Reasonable arrangement of diet and rest; Don't set off fireworks and stay away from fireworks; Be polite when visiting relatives and friends, and be kind to your family.
Environmental layout: environmental layout, lantern display and appreciation activities will be carried out during the Spring Festival.
Planning scheme of Spring Festival series activities 4 I. Purpose of activities
Spring Festival and Lantern Festival are the most important traditional folk festivals in our country, and they are the days for our people to celebrate the harvest, pray for good weather and reunite with their families. In order to dig deep into the excellent traditional cultural connotation of the Spring Festival and Lantern Festival, enrich the spiritual and cultural life of minors, cultivate and establish the idea of identifying with, respecting, inheriting and carrying forward the tradition, enhance the sense of identity and pride in Chinese excellent cultural traditions, and strive to create a festive atmosphere of joy, peace, health and civilization.
Second, the activity time
20xx65438+1 October 24th to March1.
III. Contents of activities
1. During the New Year, all classes in the school should actively participate in the activities of extensively collecting information about hometown customs and festivals, record the moments or activities of themselves and their families with their own cameras and notes, and complete the questionnaire on customs and habits on the basis of investigation and understanding (please send the electronic version of this form to parents in the form of WORD, and parents and children will jointly complete this form. For specific documents, please refer to the opening QQ group).
2. Have a deep understanding of the cultural connotation of Spring Festival and Lantern Festival. Encourage students to actively collect and read Spring Festival couplets in classes from Grade One to Grade Three, and show their collected Spring Festival couplets at the beginning of school, so as to guide students to learn and appreciate Spring Festival couplets, and hand in the Spring Festival couplets collection form at the beginning of school. Classes in grades 4-6 carry out "Our Festival, Spring Festival, Lantern Festival" handwritten newspaper activities to show the harvest and feelings of the festival. The paper is A3 size, which can be handwritten or printed electronically. At the beginning of the semester, each class carefully selected more than 3 submitted works and submitted them to the school.
3. Civilized New Year greetings: express gratitude to relatives, teachers and friends, and advocate exchanging New Year greetings through paperless and low-carbon means such as email, SMS and telephone.
4. Carry out the virtue practice of "learning to be grateful and giving warmth", and call on the young pioneers of the whole school to do some housework within their power during the winter vacation and communicate with their parents more. If you beat your chest for your hard-working parents, say "Happy New Year". Use lucky money rationally and form a good habit of thrift.
5. Ask students to watch cultural programs of Spring Festival and Lantern Festival, so as to enhance their love for traditional national festivals and enhance their understanding of China culture.
Four. Activities require
1, each class should use the closing time of 65438+1October 23rd to make careful arrangements and make every effort to ensure the effectiveness of the activities.
2, after the start of school, each class should have a deep understanding of the activities, collect relevant information in student activities, and report to the Young Pioneers headquarters in a timely manner. (1-3 grade Spring Festival couplets collection table. 4-6 grade holiday handwritten newspaper. All classes in the school use A4 paper to make customized questionnaires. )
At the beginning of the semester, each class held a class meeting with the theme of "My winter vacation life". Through language exchange and talent show, let the students report their own winter vacation life, what they saw, heard and learned during the winter vacation, and the implementation of the "Festival Thanksgiving Activity" called by the school.
Planning scheme of Spring Festival series activities 5 I: Activity background
As the starting point of the Silk Road, Xi has always been an important gateway to the world. From here, you can go anywhere. An endless stream of business travelers set out from here to integrate the science, technology and culture of countries along the way. Today, Xi is still an important hub city. Tianmu Square in Qin, Han and Tang Dynasties is adjacent to the 5A scenic spot of Big Wild Goose Pagoda, with unique cultural background. Combined with the most popular traditional festival in China, Spring Festival, it is planned to launch a carnival with international customs.
Countries make pilgrimages, leaving their lips and teeth fragrant. The international carnival will allow citizens to experience exotic flavors without going abroad. At the same time, the scene will also be matched with rare national handicrafts to feel the cultural charm of different countries at close range. Kazakhstan horse sausage meat, Uzbekistan embroidered vegetables, Indian sari, Russian king crab, Egyptian Kunafa, Romanian wine, etc. The most civilian price, the most fashionable food, the latest exotic goods, and a wonderful trip around the world with taste buds. At the same time, theme days will be set in stages during the event. Through exotic songs and dances, interactive games and other forms, the most representative characteristic cultures of different countries and regions are displayed to provide more diverse interactive experiences for visiting customers.
Two: the theme of the event
Wan Guo Chao hui international style carnival
This temple fair mainly displays and sells native products of major countries along the Silk Road. In ancient times, various countries presented unique specialties to the Tang Dynasty through caravans. Today, we will break the imprisonment and let the general public
You can appreciate all kinds of customs.
Three. Activity demand
The Plaza is responsible for: providing the venue for activities, exhibition control, self-media publicity, general power supply, security (including fire-fighting equipment), water supply (designated food cleaning room or area), storage and warehouse (about 30 square meters), etc.
The undertaker is responsible for: document approval; Booth construction and exhibition area packaging; Participate in investment promotion; Merchant management; Field operation; Food safety and other work, and bear the relevant expenses in full.
Number of booths: each area is about 65,438+000 (determined after site layout). According to international berth standard: 3mx3m/ booth.
Power supply load: 10 ~ 15kW/ set (estimated range, accounting according to specific booth requirements)
Activity time: xx year 65438+1October 28th-February 1 1.
9: 30 am to 22: 00 pm 1- 15.
Venue: Tianmu Square in Qin, Han and Tang Dynasties
Regional planning:
1. Long Street Garden Party under the awning (ethnic characteristics, performing arts, children's entertainment)
2. Central Plaza Food Exhibition (international and domestic)
3. Bazi Street Boutique Exchange (international and domestic)
4. Customer service desk and dry goods exchange in China-West Corridor (dry goods, mountain products, handwritten letters)
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