1, diversified customer acquisition channels

There are many traffic portals for small programs: WeChat official account association, sharing among friends, keyword search, nearby display and so on. Physical stores can display products, book services and sell products with the help of applets. Users can enjoy your service anytime and anywhere through small programs, and users can experience online and offline shopping fun without leaving home.

2. The user left and came back. One of the biggest characteristics of small programs is that they leave without downloading. For physical stores, it is both a disadvantage and an advantage. Therefore, we can use our own membership system or official WeChat account to carry out the secondary development of fans and members by using the message push function, increase the stickiness between customers and physical stores, and tap more potential commercial value. When users develop fixed consumption habits, they will also bring more potential customers to businesses.

3. Applets are more efficient "employees"

For physical businesses, applets are cashiers, salesmen and promoters. Users can realize a series of services such as purchase, comparison, ordering and payment through small programs. It only takes a cashier a month's salary to easily make a small program that meets the requirements of the business. In this way, the labor cost saved by the merchants can be used to expand customers. Although the physical operation is difficult, as long as it conforms to the status quo and the marketing strategy is perfect, it is inevitable to break the game. In this era, small programs have become a key step in the drainage of physical businesses.