No matter how well an enterprise's WeChat official account is done, if it can't be drained and realized, it is still an unsuccessful WeChat official account. As a window for enterprises to promote products, WeChat official account helps users to know more about the company's products and improve the company's services.
For example, the official WeChat account of China Mobile, 10086, is mainly engaged in various preferential activities in addition to ordinary telephone charges and traffic. We will ask, is it mobile's missing customers? No, what is missing is customer activity. There are no customer activities. They are all official WeChat accounts in zombie fans. Do you think you can expect drainage performance? Moreover, people nowadays hate the simple and rude advertising model and prefer to take advantage of it.
Therefore, when talking about community marketing, let's talk about what kind of activities customers want to see and participate in.