Event marketing planning is divided into four major points: 1, understanding the event, 2, preparation before event registration, 3, implementation of actions during the epidemic, and 4, resumption of the event. Big promotion activities-Businessman's Day, activity months: Businessman's Day in March, Businessman's Day in June, Businessman's Day in September,1February Businessman's Day. Characteristics of activities: wide coverage, large flow and various forms of activities. L 1-L2 level venue, L3-L4 level venue, L5-L6 level venue, different preferential policies venue, and special sample venue. Big promotion activity rhythm 328 business festival activity process, investment promotion period-audit period-warm-up period-outbreak period-promotion period. Investment invitation period: First, make a big promotion plan and register the store layout. Audit period: wait for the approval, and arrange customer service work in advance. Warm-up period: start to drain the shop. Outbreak period: Call back old customers and tell them to adjust Want Want's automatic reply. After promotion: after the activity, analyze the data of the re-offer. Introduction to horizontal activities. Cooperation, features: large flow, large volume of goods. Disadvantages: low customer unit price and low customer loyalty. Customer groups: offline stores, Taobao sellers and WeChat business groups. Ways to obtain traffic: The difference between partnerships and other horizontal markets in obtaining traffic is that they can directly register special activities of categories, which can improve commodity rankings and obtain traffic. Search for goods. Input method: 1688 Home-Source-Supplier Input-Improve Identity Information. Clarify the purpose of the activity 1, store drainage, 2, clearance, 3, single product sales, 4, maintenance of new customers and old customers, 5, creating explosions. For different activities, choose the core explosions of the store and choose the corresponding activities.