The first chapter of fruit business plan
1. Project Description: Building a community fruit shop: Building a fruit shop in a community of 3,000 households (3 persons per household).
Second, the market analysis:
There is a big fruit market in China. Compared with the per capita annual fruit consumption of 85kg abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan.
With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, according to the health standard, the national fruit consumption will reach115.5 million t.
Third, the problem judgment:
(1) How to reduce costs:
(a) procurement costs
(2) Operating costs
(2) How to attract consumers' attention? At the beginning of opening, we can distribute opening leaflets and some preferential posters to residents of the community through neighborhood committees and property companies. And you can initiate activities such as buying a certain amount of fruit and sending it to the juicer. This, in turn, can drive residents to change from eating fruit to drinking fruit and increase the consumption of fruit.
(3) How to let consumers choose the goods we provide:
1, good image;
2. Good shopping environment;
3. Competitive price;
4. Multiple promotion activities;
5. Various convenience service measures.
Fourth, the competition analysis:
1. the change of consumers' concept: can consumers accept this way of buying fresh fruit? Some areas in the south are accustomed to this way of buying fruit and regard it as the main place to buy fruit. As other traditional places to buy fruits have formed a habit in consumers' minds, it is necessary to change consumers' shopping concept in a short time and let them accept this commercial form.
2. Large supermarket chains: The long-term operation of fruit in large supermarket chains shows that fruit consumption has occupied a certain proportion in people's daily consumption, and it also shows that the market is vast, and these businesses are also very optimistic about this market. The advantages of large supermarket chains are large purchase volume, low purchase cost, large passenger flow, good shopping environment and good quality and quantity of products.
3. Farmers' market: It usually appears in the open air. Because the booth rent is cheap, its price may have some advantages. But there is no shopping environment, no products and services, customers have no choice, and the quality and quantity are not very reliable.
4. Tourist vendors: characterized by strong mobility, they can push fruit carts downstairs in the community. Because there is no rental cost, its price may be lower. Its disadvantage is that tourists and small-selling fruits are often short of two pounds and shoddy.
5. Existing fruit chain stores in South China: Because our goal is to be a domestic fruit wholesale and retail enterprise, the south is also our important market. Although there are some fruit chain stores in the south, and the scale is not large, I think this is a good opportunity for us. We can buy directly, not only from all channels, but also from existing fruit planting bases, logistics and professionals.
6. Southern scattered fruit shops: As the southern fruit consumption market is mature and there are many scattered fruit shops, our solution is to let them join. As long as the other party pays a certain franchise fee, we can use our trademark to carry out unified in-store decoration. We provide products with competitive prices and deliver them to your door for free.
Verb (abbreviation of verb) core competitiveness:
The development of our fruit chain stores, combined with the purchasing advantages and logistics advantages of juice enterprises, will definitely lower the purchasing cost. Moreover, we are recruiting some laid-off workers and striving for some policy support, because we have opened a shop in the community. Moreover, our shopping environment, credibility and price can compete with large supermarkets. Moreover, we will provide juicing service, fruit promotion, gift packaging and other services that I believe large supermarkets do not have.
The second part of the fruit business plan
1. Project Description: Building a community fruit supermarket: building a fruit supermarket in a community of 3,000 households (3 persons per household).
Second, the market analysis
There is a big fruit market in China. Compared with the per capita annual fruit consumption of 85kg abroad, the domestic per capita consumption is only half of it. According to the survey of most families, 80% of families of three spend more on fruits every month than 80 yuan. 10% of the household consumption of fruit is between 50 and 80 yuan. Only 10% of households consume fruits below 50 yuan.
With the improvement of residents' income level, the consumption demand for fruits is increasing. At present, the average annual fruit consumption in China is about 45kg, which is not far from the hygienic standard (70kg), and the gap is even greater than the average annual fruit consumption level in developed countries (80kg). If the future population growth factor is taken into account, the national fruit consumption will reach115.5 million t according to the health standards, which is 70% higher than the national fruit output in 2002.
Third, the reasons for choosing
1, industry demand: China lacks large fruit sellers.
2, the needs of entrepreneurs: low entry threshold, small investment can be operated.
3. Policy support: March 22, 2004 (Beijing Municipal Bureau of Commerce, Beijing Municipal Development and Reform Commission): 79 commercial projects were encouraged and supported, including supermarkets, convenience stores, community breakfast shops, food stores and daily necessities stores. Restricted commercial projects include: large and medium-sized retail commercial facilities with a business area of more than 5,000 square meters outside commercial centers above the regional level and planned characteristic commercial streets (districts); Within the second ring road of the city, large department stores and large comprehensive supermarkets with new business area of 10000 square meters are restricted; Within the third ring road of the urban area, it is restricted to increase the large-scale warehouse-type shopping malls, large-scale professional supermarkets and various large-scale wholesale markets with business area of 10000 square meters or more; In the city center, municipal business center, regional business center, in haidian estate of zhongguancun science park and business center, it is restricted to build all kinds of first-class bazaars and wholesale markets.
4. Brand-new sales opportunities: only fruit chain stores are still blank. Chain stores in other industries are in a state of meager profit competition.
5. Novel sales method: open and optional.
6. Various services: provide automatic juicing service. Provide combined packaging boxes to introduce various fruits in the store and the characteristics suitable for eating people, so as to guide healthy consumption.
7. Fruit purchase and consumers' psychology: time is busy and there is no extra time to buy fruit. Supermarkets and wholesale markets don't buy much fruit, because they mainly buy other products.
8. Huge market: The state plans to make the per capita consumption of fruit reach 40 kg in 20 10. 48 kilograms in 2020. 53 kilograms in 2030. In other words, by 2030, the consumption of fruits will increase by 25 million kilograms. The market is huge. It is 40% of the current market.
Fourth, special services:
1. Give customers a brand-new, assured, quality-guaranteed, cheap and assured consumption place.
More customers choose to go to the supermarket to buy fruits, except when they see that fruits are on sale when they buy other goods, and they buy them by the way. The remaining reason is that the fruits in the supermarket can reassure consumers in terms of product appearance, product quality and weight. Moreover, the open self-selection method can give customers more choices. For our fruit supermarket, adopting unified decoration, unified store layout, unified procurement and unified distribution, all products are sold after cleaning, waxing, grading and packaging, which can completely satisfy customers psychologically.
2. Unique consumer guide
Nowadays, when buying fruit, customers choose fruit consumption entirely according to their own tastes and preferences, ignoring the characteristics of the fruit itself and the people suitable for eating. Through the investigation of many consumers, it is found that almost no one can tell the characteristics of pineapple and the people who are suitable for eating, and what fruits patients with liver disease and stomach disease should eat and what fruits are not suitable for eating. This shows that everyone is blindly consuming fruit. Without any common sense of fruit consumption, it will lead to the misunderstanding of sending bananas to diabetic patients with kindness. As a fruit retailer, our responsibility is to teach everyone how to consume and eat fruit reasonably. In this regard, I will put up posters in the store to introduce the characteristics of each fruit, the people suitable for eating, and the identification method of good or bad grades to guide everyone to consume healthily.
3. Provide various services for different consumer groups.
Fruit consumers are generally divided into two types: self-use type and gift-giving type. According to the psychology and packaging needs of the giver, we will specially design some packaging combinations with different capacities (3G, 5G) that can be folded or combined, and provide them to consumers for free. In other words, customers can buy fruits in any combination. After purchase, if you need a packaging box, you can get it in the store by paying a certain packaging fee (which can be divided into birthday, visiting patients, visiting relatives, etc.). ), you can also get a greeting card. In this way, consumers can not only understand consumption, but also avoid buying expensive fruit gifts from tourists or other businesses to ensure quality.
4. Dig deep into the characteristics of fruits and other needs of consumers.
With the increase of people's income, more consumers began to drink fresh fruit juice. In view of the aesthetic needs of consumers, every fruit chain store will have a free juicer for customers to use. After buying fruit, customers can use the water source to clean the fruit for free, and use the juicer to squeeze the fruit into juice. If customers bring their own containers, we won't charge any fees. If customers want to bring fruit juice to their homes, companies or roads, we will provide a set of containers (including plastic cups, straws, honey, sugar, etc.). , and help customers package) it is convenient for customers to take freshly squeezed juice anytime and anywhere. In terms of hygiene, every time a customer uses a juicer, we will sterilize the machine and put it in a disinfection cabinet to ensure hygiene.
Chapter 3 of Fruit Business Plan
I. Project Introduction Project Name: People's Home
Project scale: 50 square meters supermarket
Project infrastructure: 7 vegetable containers, 2 electronic scales, 5 colorful pages of exquisite vegetables, 8 advertising banners, 2 tellers, buyer 1 set, 2 air conditioners and computer 1 set. Audio equipment 1 set, 2 cameras, cashier facilities 1 set, lighting facilities 1 set, several packaging bags, cleaning appliances 1 set, freezer 1 set, and several publicity pages every quarter.
Brief introduction of project products:
Vegetables:
1) Root vegetables: including radishes, carrots, turnips, etc.
2) Cabbage: including Chinese cabbage and green vegetables.
3) Solanum fruits: including tomato, eggplant and pepper.
4) Melons: including cucumber, wax gourd, pumpkin, bitter gourd, zucchini, etc.
5) Beans: including kidney beans, cowpeas, peas, lentils and tofu.
6) Green leafy vegetables: including spinach, celery, lettuce and fennel.
7) Potato taro: including potatoes, yam, ginger, etc.
8) Onion and garlic: including onion, garlic, onion, leek, etc.
9) Aquatic vegetables: including Zizania latifolia, arrowhead, lotus root, cress, etc.
10) Perennial vegetables: including bamboo shoots, day lilies, asparagus, lilies, etc.
1 1) Edible fungi: including mushrooms, straw mushrooms, mushrooms, fungus, etc.
Aquatic products:
Carp, grass carp, crucian carp, all kinds of fish.
Meat:
Pork (including pig viscera), beef, chickens and ducks, according to supermarket standards.
Dry goods: all kinds of spices are determined at the time of purchase.
Second, the project analysis
1. The living standards of urban and rural residents have been continuously improved, and the consumption concepts and methods have undergone profound changes. People have stricter requirements on food safety and are willing to buy products or services with better quality or relatively higher price. Vegetables are indispensable for people every day and will never go out of fashion.
With the frequent occurrence of food safety problems in life, the government has strengthened the supervision and management of the market to ensure that people have a healthy consumption environment, which is also conducive to creating a good market environment. Green marketing can go head-on, which shows that the market potential of green products is very huge and the market demand is very extensive.
At present, people are relatively well educated, have strong consumption ability, have certain taste and taste requirements for lifestyle, have advanced consumption concepts, have certain taste requirements for products or services they consume, and are willing to accept good consumption environment and products.
Due to the progress of technology, people produce out-of-season vegetables through greenhouse technology, and the progress of preservation and refrigeration technology during transportation ensures that people can eat all kinds of fresh and nutritious fruits and vegetables all year round.
2. Analyzing the consumption behavior of vegetables from the perspective of demand, vegetable research shows that fresh vegetables are still the main body, and the per capita consumption level of fresh vegetables of urban and rural residents in China will remain at a relatively stable level in the future 10. The total demand of vegetables will increase with the growth of population, and the importance of vegetable quality and safety will also increase. In the future, the consumption structure of vegetables needs to be adjusted, and the consumption demand for processed vegetables will increase.
The main characteristics of consumers' market buying behavior:
(1) The purchases in the consumer market are diverse, different people have different hobbies, and different vegetables have different nutritional values. In addition, people eat several different vegetables at a time, so people have diversified choices when choosing vegetables. They will buy different vegetables at a time.
(2) From the perspective of transaction scale and mode, there are many buyers in the consumer market, the market is scattered and transactions are frequent, but the number of transactions per transaction is not much. Therefore, the vegetable market requires a high turnover rate of vegetables, and vegetables are perishable, so we must do a good job of preservation.
(3) As a daily necessity, consumers' demand elasticity is small, and the pattern of oversupply of vegetables and buyer's market will exist for a long time, and consumers' purchases will be induced to a greater extent, and they will have a better response to some promotion methods.
3. Damaged vegetables or fruits produced during the transportation of fruits and vegetables should be treated in different ways according to the degree of damage. Slightly damaged vegetables should be sold at a discount and treated at a low price. Seriously damaged vegetables or fruits should be treated directly. In the course of operation, the tallyman sorts the fruits and vegetables in the store every day, discounts the fruits and vegetables that have not been sold for a long time, and directly treats the rotten fruits and vegetables. Check vegetables and fruits in time to see if they are in the shelf life or in the early stage of deterioration, and select foods with obvious changes in color and taste in time. In the case of unstable vegetable prices, inform consumers in advance of products that will increase or decrease prices, so as to facilitate consumers to choose. And try to encourage consumers to choose goods with slightly lower prices to avoid the profit loss of the supermarket itself caused by the accumulation pressure of high-priced goods.
4. In the early stage of opening, we mainly let consumers know about our fruit and vegetable shop by means of low-cost penetration. In order to attract consumers to keep buying, we have adopted various promotion methods:
(1) Distribution of publicity pages: elaborate and exquisite publicity pages, clearly indicate the promotion activities in the store, and distribute them in the community to attract consumers to buy.
(2) Snap-up: Select several kinds of fruits and vegetables that consumers buy most often and snap up occasionally to attract customers, increase the popularity of the store and drive the sales of other fruits and vegetables.
In the normal operation in the future, in order to ensure customer flow and attract more customers, people's homes can adopt the following different promotion methods:
(1) Today's special offer: launch a special vegetable or meat every day to attract consumers to buy it.
(2) Festival promotion: On some important holidays, some vegetables and fruits in the store are discounted or coupons are issued (coupons can only be used in cash at the above denomination and cannot be exchanged for cash. )
(3) Membership points: If the one-time shopping amount in our store reaches more than 30 yuan (including 30 yuan), you can get a beautiful membership card given away free of charge in the store. This membership card can accumulate points, and one yuan can accumulate one point. When the points reach 500 yuan, you can get 25 yuan cash coupons to offset consumption. )
Third, capital construction funds.
Fruit and vegetable shelves: 150 yuan each, 7 * *, total 1050 yuan.
Electronic scales:1each in 20 yuan, ***2, totaling 240 yuan.
Air conditioner: 3000 yuan for one set and ***2 sets, totaling 6000 yuan.
Computer: 3,000 yuan per set, * *1set, totaling 3,000 yuan.
Cashier facilities: 2000 yuan each, ***2, totaling 4000 yuan.
Rent: 4000 yuan * 12 months =48000 yuan.
Decoration: wall renovation, lighting facilities, monitoring facilities, a total of less than 5000 yuan.
It costs about 2000 yuan to apply for business license and tax.