Of course, there are also many companies that are not short of money. In order to achieve a household name effect, they want to put their product advertisements on the TV screen. This kind of advertisement is nothing more than asking popular stars to hold products and deepen users' impression of the brand through catchy advertising language. Presumably, everyone has seen a lot of such advertisements. Whether it is vulgar or not, market data is the most effective proof. Sometimes you have to admit that its economic benefits are the highest.
Despite this, you still have to consider the upfront cost, not to mention the star's appearance cost for the time being, just the cost of real-life shooting and the cost of launching channels, which makes you breathless in minutes. This is really not something that ordinary enterprises can do.
With the transition from Internet to mobile multimedia, mobile devices gradually occupy most of people's time, and the status of TV, the carrier of traditional advertisements, has also declined accordingly, even if advertisements are placed, it is difficult to achieve the expected results. Mobile phones have become the most cost-effective advertising space, and only interesting and novel advertisements can attract attention and impress people.
At the same time, once the MG animation advertisement was launched, it was quickly praised and loved by advertisers. MG animation advertisement is a combination of graphic design, animation design and film language. Very inclusive, so that animation and brand advertising perfect integration. This not only retains interest, but also balances business awareness. Coupled with the flat trend style, it is fast-paced, informative, short and pithy, and it is easy to broadcast in the circle of friends in Weibo, causing concern and discussion.
Compared with traditional advertising, MG animation advertising has controllable cost, wide audience and wide spread, which is suitable for both men and women. It makes up for the rich visual effects that the real shot advertisement can't achieve, and makes the advertisement interesting and rich. The animation advertisement of MG can combine the picture with the brand culture, and integrate the functions and features of the product into the animation, so that the audience can understand the product more intuitively. For example, the online advertisement of the O-League of Lexus animation shows the charm of the O-League well! Not only that, the small originality used in animation can also be reused in H5, webpage display and derivative products, which can unify the brand image, enhance brand awareness and contribute to product promotion.
In the current Internet age, almost no form can be as direct and effective as MG animation advertising, and the trend is gratifying. It can be said that MG animation advertising has become a marketing fashion. What are you waiting for?