It is understood that 1996, the first store in China, Sam, settled in Futian, Shenzhen. In 20021year, Sam welcomed five new stores, including the Shanghai flagship store. It is estimated that by the end of 2022, 40-45 stores will be opened and under construction in Sam.
In September, 20021year, Sam app launched a nationwide distribution service, which made consumers in cities without Sam stores become members. In the past "Double Eleven" period, the sales of e-commerce in Sam tripled compared with the same period last year.
In terms of improving the membership system, Sam launched the excellent member at the end of 20 18, and on the basis of individual members, it launched exclusive rights such as 2% rebate of consumption points, free postal coupons for the whole year 12, etc.
Among the new members of 202 1, more than 30% are people aged 30 or below, which shows that Sam members are younger. As of 202 1, the number of outstanding members in Sam is twice that of last year.
It is worth mentioning that this year, Sam member stores also launched a brand-new business "Sam Jia Yun", which has been launched nationwide. It is reported that through Sam's self-operated e-commerce platform, Sam Jiayun can provide members with outdoor sports equipment and supplies, pet supplies, jewelry, home, musical instruments, large children's toys and other products, and directly cooperate with brands to bring price advantages to members.