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People in the car industry: the seventh Mercedes-Benz BMW Audi has changed coaches, and future generations will evaluate the current situation.
Steam potential automatic-the first Liu

Rolling the Yangtze River to the east, the waves wash away the heroes.

Whether it is right and wrong or failure, it is empty now and has disappeared with the passage of time.

Castle Peak still exists, the sun still rises and the sunset still sets.

White-haired fishing fires on the river are used to watch the spring breeze of autumn moon.

I met an old friend and had a drink.

How many things in the past and how many years have been put into the conversation.

Yang Shen's poem "Talking about Qin and Han Dynasties" in the third paragraph of the 21st Century Tanci was later used by Mao Zonggang as the prologue of the Romance of the Three Kingdoms, which has been sung through the ages. The whole poem is full of nostalgia, lofty aspirations and great momentum, and it is impossible to open the Three Kingdoms without this article. Its far-reaching artistic conception also indicates that The Romance of the Three Kingdoms is not only about Cao Cao, Liu Bei and Sun Quan in their heyday, but also includes the deeds of many younger generations vying for the Wei, Jin and Jiangshan after their sunset.

It is said that the first generation in the Three Kingdoms period were all heroes. Cao Cao rose to power in troubled times in the imperial court. Liu Bei, who sold straw sandals, joined the army and fought against Zhang Guan's second brother. Although Sun Quan has the legacy of his father and brother, he also has the strength to stabilize Wu Dong. Looking back, the words are not far away, but they stop at the power transfer of Cao Wei, Shu Han and Soochow.

Cao Cao has as many as twenty-five sons, and he is best at making heirs. As a result, Cao Pi, the eldest son of Cao Cao born to Mrs. Bian, defeated his younger brother Cao Zhi and was made Prince Wang Wei. In the twenty-fifth year of Jian 'an, Cao Cao died, and Cao Pi succeeded Wang Wei as prime minister. In the same year, he was enthroned by Zen, taking Wei as Han; Liu Bei of Shu-Han Dynasty didn't have many entanglements. After Baidicheng entrusted orphans, Liu Chan succeeded to the throne, changed Yuan Jianxing, worshipped Zhuge Liang as his father, and supported his Northern Expedition, and later supported Jiang Wei's Northern Expedition. Sun Quan's son Liang is the heir of Dongwu. When he was founded, his eldest brother Sun Deng and his second brother Sun Si were dead. His third brother, Sun He, and his fourth brother, Sun Ba, both lost because of creating party strife; His fifth brother Sun Fen and sixth brother Sun Xiu were neglected because of mediocrity. He was clever and flexible, and he succeeded to the throne at the age of ten.

Cao Cao went to seek the opinions of the ministers, Liu Bei trusted Zhong Kong Liangming, and Sun Quan chose his clever youngest son to succeed him, all of which showed that Sanxia hoped that his troops would become great things after changing coaches and let future generations sit on the throne. Reminiscent of today's auto industry in China, although the total market volume has been declining, under the action of consumption upgrading and market structure adjustment, the growth momentum of luxury cars against the trend is obvious. At present, it can be said that the world is divided into three parts, and the three-legged situation is the troika in the luxury car market: Mercedes-Benz, BMW and Audi. Coincidentally, all three BBA coaches chose their own Yi coaches on 20 19. "Every family has its own problems." Although the situation is completely different, it is completely in line with the initial intention of Wei Shu and Wu regime change: we must strive for the champion of the luxury car market in the new era.

Dieter zetsche and Kang of Daimler Group created the most smooth transition story. Daimler firmly believes that it is undoubtedly the best choice for the development of the Group to choose the policy of smooth transition to complete the handover of the top position-on May 22nd, 2065438+09, Daimler ended the modern man named Dieter dieter zetsche and "seamlessly connected" with the next enterprising new era named Kang. He has been in charge of Daimler for over 12 years. After the baptism of the China Zodiac, Dieter dieter zetsche's success has been permeated with China's love everywhere. Although ordered by the crisis and questioned, it is undeniable that firmly embracing the China market and telling the story of China are the secrets of Dieter dieter zetsche's success; Let's take a look at Kang Song Lin, the new head of Sweden who has been rooted in Germany since his school days. He is also a great loyal minister who has worked in Daimler Group for more than 25 years. Of course, because he is young, he can better adapt to the company's long-term, stable and tense work in the strategic transformation stage, which is one of the reasons why Kang Song Lin stands out among many successor candidates. It is also based on this that Kang became one of the few young coaches who took charge of international car companies before the year of know life.

Compared with Daimler, BMW's coaching change is relatively sudden-on July 5, 2065438+09, BMW Chairman Lald Kruger announced that he would not seek a second term, which also means that Kruger became one of the few BMW "senior leaders" who failed to get re-elected. Some analysts believe that Kruger's early resignation is related to his failure to meet investors' profit expectations or to BMW's relatively slow electrification process. His successor, Qi Puze, is also a veteran of BMW. Since 199 1 joined BMW, Tsipke has held many management positions with rich experience and made outstanding contributions to BMW Group. He was attracted by the Chairman of the Board of Supervisors of BMW Group, Lesef, for many reasons, such as decisive behavior, clear thinking, strategic innovation vision and courage.

Among the romantic figures in the automotive industry, the current Audi CEO Bolan Salt is definitely on the list, not because of the achievements created by Salt, but because of drama. Similar to Nissan Ghosn mentioned last time, former Audi CEO Steed suddenly stepped down after being detained by the German police for "tail gas fraud". From acting as CEO of Audi to "passing on from generation to generation", Salt has been in a passive situation of "driving ducks to the shelves". What is even more ridiculous is that on October 9th, 20/KOOC-0/9/KOOC-0/0, Salt, who made great contributions in the fire fighting, announced that he would step down in March of the following year and give way to Du Hysmans, a confidant of Volkswagen CEO Diss during his tenure at BMW. This day is the first anniversary of Ghosn's arrest. Does this date conflict with the professional managers of car companies? In short, Salt basically announced on this day that he would create the record of the shortest CEO in Audi's history. Fortunately, after friendly negotiation, Salt will get a huge "breakup fee" as compensation.

Mercedes-Benz and BMW have taken the lead in completing the easy-coaching, while Audi's new head is still on the way, but this does not affect the vigorous momentum and strong desire of the three major brands to compete for the title of luxury brand in the new era under the baptism of automobile modernization.

In the electric racing car -20 19, we witnessed EQC's "electric, Mercedes-Benz starts from now on", Audi's "electrified new life", and the electric MINI illuminated by the beams of BMW Great Wall and BMW Brilliance iX3, and announced the mass production plan of Shenyang factory early.

Race to lose weight and compete for investment-Mercedes-Benz laid off 10000 people, invested 10 billion euros in the research and development of new energy vehicles, and 10 billion euros in the construction of a new global battery production network; BMW laid off 6,000 employees and invested 654.38+0.2 billion euros in the new modernization of A.C.E.S, in which electrification is the "key event"; Audi laid off 9,500 people and invested 654.38+0.4 billion euros to build new energy, digitalization and autonomous driving.

Long-term strategy-Kang Song Lin pushes Daimler Group to implement the strategy of "thinking about the future" steadily (case). The young marshal who visited China many times in the early days of taking over, with the longest stay of 15 days, repeatedly stressed that the strategy of "thinking about the future" will take the lead in taking root in the China market; Tsipce's "brand-new first strategy" of BMW has achieved initial results. According to the sales data from 1 to1,BMW Group delivered 656,000 new cars (including mini) in China, up by 13.6% year-on-year. It is the only brand with double-digit growth among the top three German luxury brands, and BMW will do the same in the future. "2+4" strategic deployment continued to be implemented; Audi is not satisfied with the title of "the best seller in China". Although it is relatively low-key, it also has the ambition to regain the leading position in the luxury car market. Audi calls it a "three-year improvement plan", but in essence, this should be understood as Audi's careful planning and precise redo of its "winning plan".

The dispute between Wei, Jin and the three kingdoms has gone, but the three pillars are separated, changing flowers in the current luxury car market. How can you care that the general trend of the market is frozen for thousands of miles, and the snow is floating in Wan Li? It coincides with structural adjustment and consumption upgrading, which is helping the luxury car market to get better and better. There are so many beautiful women in the country, and the three German masters compete for each other and turn their backs. Mercedes-Benz guards the city, BMW bathes in sweat and blood, and Audi shines. The world is three points away, easy to be handsome, easy to count romantic figures, and easy to see the present.

At the end of the year, Kistler planned "telling stories and counting cars", which is the ending.

The picture comes from the internet.

This article comes from car home, the author of the car manufacturer, and does not represent car home's position.