A cool glass of freshly squeezed juice in hot summer brings people a different feeling. Compared with some finished fruit juices with preservatives, freshly squeezed fruit juices are certainly more delicious. The popularity of the fruit juice market makes more and more people feel that the future fruit juice market has great development potential. The following is the business plan of juice shop I collected, I hope you can read it carefully!
Chapter I Overview of the Plan
Purpose and business model Our goal is to become the first beverage shop in Chang Rong Student Street.
Our store is a storefront at the start-up stage. * * * The legal operation form of the juice shop is individual proprietorship, and its legal address is Student Street, Chang Rong, Fujian Agriculture and Forestry University. Our shop produces all kinds of fruit juice and mixed fruit juice, as well as fruit yogurt and fruit salad. Now the * * * juice shop is in a state of need to start. In order to implement our plan, we need a loan of 50,000 to 70,000 yuan for store rent, decoration and equipment purchase.
Our products and services:
* * * Juice shops currently offer more than 30 kinds of products, including all kinds of juice and mixed juice, as well as fruit yogurt and fruit salad.
Our leading products include all kinds of fruit juices. Generally speaking, our current stage of production development. Our fruit juice is unique because their products are mainly milk tea and drinks, not fruit juice. In addition, we have a market advantage, because we have a better store location, because our location is at one end of the street, and their two stores are at the other end of the street, and they are adjacent, so their competition is more intense.
Market positioning (target market):
We target the market at students who shop. In terms of market resources, according to the survey data, the monthly sales in Chang Rong market is about 1 10,000 yuan; Competition: We directly compete with Shuidangdang and Tea Ceremony. Although we are all in the beverage industry, our juice has advantages that they don't have.
Management:
The store will manage itself and hire two people to make products and do other work.
Capital requirement: We are seeking a loan of 50,000-70,000 yuan for renting stores, purchasing equipment and decorating stores. We use profit sharing and other methods to repay the loan within 1 year.
Chapter II Introduction of Enterprises
I. Purpose (Task) Our goal is to develop the storefront into the first beverage store in Chang Rong Student Street.
In order to achieve our goal, the juice shop needs a loan of 50,000 to 70,000 yuan.
Second, the company profile * * * juice shop, selling all kinds of freshly squeezed juice, fruit yogurt, fruit salad. The address is located in Student Street, Chang Rong.
Our store is a wholly-owned enterprise. Our store is located in Chang Rong Student Street, with a storefront area of about 30 square meters. Our production capacity is about 80 to 150 cups per day. Of course, under the market demand, we will increase production capacity. If we expand the production capacity of 1500 cups per month, we need to add some extra equipment and personnel. With this fund, we hope to make the facilities sufficient to meet the needs of the company within one week.
III. Company Strategy The beverage market in Chang Rong Student Street is relatively complicated, and the situation of our freshly squeezed juice products in the beverage industry in the next two years is still relatively optimistic. The advantages of freshly squeezed juice are freshness, health and natural taste. Therefore, our products will have a better chance in the competition in the beverage market.
* * * The marketing strategy of the juice shop is to take freshly squeezed juice as the leading product, and cooperate with fruit yogurt and fruit salad to provide consumers with satisfactory products with various tastes.
Fourth, the process of our freshly squeezed juice will add some secret seasonings made by ourselves, which are mainly used to reconcile the taste differences between fruits and increase the sweetness of fruits. After all, although some fruit juices taste good, they will be tasteless or sour if they are sweet.
In addition, we are constantly strengthening research and development to produce unique flavors that satisfy consumers.
Verb (abbreviation for verb) The status of the company management team:
* * * Juice shops have a clear division of labor system, and the manager is responsible for cashier and raw material procurement. The service staff is responsible for peeling fruit and other work. And producers specialize in making products.
Venue and facilities of intransitive verbs Our juice shop is located in Student Street, Chang Rong, Fuzhou Agriculture and Forestry University. The site provides the necessary space for the current production and expansion, and can meet the development needs in the next two years. Our current production capacity is 3000 to 4000 cups per month. If we can increase the production capacity to 6000 cups per month, we need to increase equipment and personnel.
Chapter III Industry Analysis
1. Market Introduction We compete in the beverage industry. According to the data, the investment in this market is relatively unstable, and the amount is about 500,000-200,000 yuan. Mainly used for store decoration and equipment purchase and lease. We believe that the main trend in this field in the future is the unique taste and delicious taste of products.
We hope that the competitive situation in the market should be relatively stable. The main reason for this change is that the competitive pressure is relatively high, the profit is relatively stable and not very high, so fewer people want to continue to invest in this industry. Our market positioning is to develop freshly squeezed juice. In the past few years, there were no such shops in Chang Rong Student Street.
Besides, the most promising products are our fruit yogurt and fruit salad. Our shop is located at the corner of Student Street. Because it is a long journey, drinks can quench your thirst, so the market prospect is good.
Second, the target market Our market positioning is determined as freshly squeezed juice, fruit yogurt and fruit salad.
At present, the typical customers of our products are people who want to quench their thirst and have a drink casually. We can encourage them to buy our products, because our products are natural, healthy and mellow. This information is what we learned from customer feedback. At the same time, we also feel that customers find that our products are constantly innovating, and the quality of our products makes our products invincible. At present, our disadvantage is that fruit yogurt and fruit salad are inconvenient to drink, which may lead to a decline in product sales.
Third, the customer's purchase standard At present, the most typical customer who buys our products is a person who quenches his thirst while shopping. Of course, many people habitually buy our products because they think they are healthy and delicious. We have formulated relevant publicity measures according to the needs of consumers, thus increasing consumers' desire to buy.
Chapter IV Product Introduction
* * * Juice shops sell the following products: the prices are all between 5 and 8 yuan (the price difference of fruits).
1, all kinds of fresh juice.
2, all kinds of fruit yogurt.
3. Various fruit salads.
4, all kinds of fruit milk juice.
At present, our freshly squeezed juice is in the development stage. At first, we freshly squeezed all kinds of pure juice. Since then, we have carried out many experiments, improvements and designs. Our products are more and more, and their tastes are more and more in line with the needs of the public.
I. Product Variety Planning Our product variety planning is very good.
The leading product is our freshly squeezed juice. This is also the largest piece of customer demand, which meets the customer's demand for healthy drinks. In addition, there are fruit yogurt and fruit salad, which are inconvenient to drink and not suitable for walking and need further development and design.
Second, R&D Our R&D business is carried out by ourselves. In addition, we also go to some training institutions to fully understand the needs of customers. We have realized the development of new products and developed various flavors of drinks through market research. Our investment in R&D is relatively large, aiming at developing products with various tastes and attracting new and old customers. Of course, our research and development is relatively simple, and the input and exit of research and development results are also relatively simple. Low risk makes us dare to try a lot.
Third, future products In order to meet the market demand, we plan to expand the variety of freshly squeezed juice, including various flavors of juice, fruit milk juice, fruit yogurt and fruit salad. We have determined that the most important updated products include fruit salad and fruit yogurt, which just meet the needs of college students, especially female college students. These two products are not only delicious, but also beneficial to health.
4. Production and storage The production of our products is relatively simple, and it is realized by making full use of juicers and mixers. Our raw materials (all kinds of fruits) are relatively fresh, and at the same time, our raw materials are purchased according to the sales volume (once in the morning, once in the afternoon and once in the evening) to prevent the fruits from rotting. In addition, we have a refrigerator to store milk, salad and homemade yogurt.
Verb (abbreviation of verb) packaging Our product packaging principle is natural, without too many unhealthy factors. Our competitors use plastic cups with sealing film, while our packaging uses relatively hard plastic cups, and the bottle mouth is covered with its matching plastic mouth, which is very firm and needs to be opened by force. This avoids the unhealthy factors caused by high-temperature sealing like other stores.
Six, the implementation stage of the product is an important link to achieve customer satisfaction.
We use on-site sanitary production to satisfy our customers. Some are responsible for peeling, and some are responsible for juicing. In this way, consumers can clearly see that the products are healthy and hygienic in the production process. This can make customers feel at ease, thus achieving the durability of sales.
7. Service and Commitment Our customers all think that the quality support of our services and products is their greatest concern.
They often comment on the service and taste of our products. We have established good communication channels to provide the best service for all our customers. Our commitment is that our products are absolutely healthy, free from rotten fruits and reusable packaging cups.
Chapter V Personnel and Organizational Structure
1. Manager: responsible for cashier and material procurement.
2. Service personnel: responsible for cleaning and fruit peeling.
3. Producer: Responsible for juicing and making fruit yogurt and fruit salad.
Chapter VI Market Forecast
Pricing Forecast Our pricing principle is based on the price of fruit and other costs. We will review the price every month to ensure that the basic profit will not be lost. It is estimated for the first time that the price that customers are willing to pay for our products and services is 5 to 8 yuan, because it is based on the average price of the beverage industry and the taste and health of fruits.
Market Forecast Because our products belong to the beverage category of Chang Rong Student Street, our main competitors are Shuidangdang and Tea Ceremony, but they don't have our products, so we still have an advantage in the competition.
According to the daily traffic on Student Street, we predict that the sales volume of our products will be between 80 and 120 cups from Monday to Tuesday. Of course, there is a deviation at the weekend, which is expected to be between 120 and 150 cups.
The sales volume of one is expected to be between 3,000 and 5,000. The profit of a cup is around 2 yuan, and the monthly profit is 6000 yuan to 1000 yuan.
If you follow the normal operation and make a profit, you will be able to return to your capital in six months to ten months. Chapter VII Marketing Strategy We need a good marketing strategy because of the influence of customer distribution, geographical relationship, seasonal changes and the amount of funds. For the beverage industry, there is not much difference in marketing strategies, and most of them are based on direct sales. Of course, the individual in the middle still exists.
Our competitors also use the same promotion channels. However, by contrast, our sales strategy is more effective, which enables us to benefit from the unique taste and health advantages of our products.
* * * Some of the main customers of juice shops are college students, especially female college students.
* * * Juice store products adopt active and flexible pricing methods, and we sell them through direct sales channels. Of course, if conditions permit, we can implement home delivery service.
Chapter VII Production Plan
First, the store manager will establish a long-term transaction with the fruit merchant, purchase fresh fruit at the lowest price, and the fruit merchant will deliver it to your door.
In addition, milk and salad are purchased by the store manager at a lower price through negotiation in the specialty store.
Second, the removal of fruit peel requires a large amount of fruit, and the peel of some fruits is very troublesome, such as oranges. Some fruits need cleaning, such as strawberries. So a service person is responsible for peeling and cleaning. Of course, there are some fruits that don't need peeling or peeling is very simple, such as bananas.
Third, the fruit juicer is responsible for juicing, which is relatively easy. Of course, when there are many customers, the store manager or service staff can also help together.
Fourth, fruit yogurt Because yogurt is ready, put it in the refrigerator and cut the fruit if necessary.
Verb (abbreviation of verb) Fruit salad Because salad is ready-made, the making process is similar to fruit yogurt, but fruit salad needs more fruit.
Six, the product into the cup this procedure is relatively simple, and it is also operated by the producers. Just pour the juice into the cup and cover it.
A clear division of labor can greatly improve manufacturing efficiency.
Chapter VIII Financial Planning
I. Financial Summary A financial summary is made at the end of each year for investors' reference. Make a decision according to the summarized situation.
Two, the financial annual report to develop the annual product income summary table. Directly reflect the sales performance after one year.
Third, the capital demand We are looking for a commercial loan of 50,000 yuan, and the installment loan is mainly used for the initial development of our store. At that time, we need to increase the capital of1-20,000 yuan to make our business run smoothly.
The initial investment will be used for store decoration, equipment purchase and rent. Details of the use of funds are as follows:
65,438+0. Purchase of equipment: about 1 0,000 yuan.
2. Store decoration: about 20,000 yuan.
3. Rent: 25,000 a year.
Repayment plan: We can repay within 1 year through profit sharing. According to our forecast, we think it is an ideal investment activity to lend us money. In order to carry out this project, we need a loan of 50 thousand to 70 thousand yuan every year.
Four. Cash flow statement Prepare a cash flow statement, which reflects the monthly statement of cash flow within one year.
This can well reflect the sales situation of our store and the increase or decrease of sales volume.
Chapter IX Risk Control
* * * The sales of juice shops depend on the prevention of fruit prices and some promotional measures of competitors. This mainly depends on the promotion methods of competitors, so we should keep abreast of competitors' prices and product trends. We believe that we have the ability to adapt to the promotion pace of our competitors, relying on the health and taste advantages of this product.
Future product planning does not depend on price war.
The company's main development goal is to produce all kinds of juice to meet the needs of consumers.
These products represent the level of our store and have been successfully produced and accepted by the market. The price and taste of fruit juice are important conditions for the success of enterprises. Therefore, the research and development of fruit price and taste is one of the important factors of our success.
Therefore, it is necessary to establish a certain trade foundation with fruit merchants to prevent a large gap in fruit prices. Chapter 1 1 summarizes that our goal is to become the first beverage shop in Chang Rong Student Street.
Our store is a storefront at the start-up stage. * * * The legal operation form of the juice shop is individual proprietorship, and its legal address is Student Street, Chang Rong, Fujian Agriculture and Forestry University. Our shop deals in all kinds of juice and mixed juice, as well as fruit yogurt and fruit salad.
We target the market at students who shop.
According to the market resources and data survey, the monthly sales in Chang Rong market is about/kloc-0.00 million yuan.
Our competitor is Shuidanghe Tea Ceremony. Although we are all in the beverage industry, our juice has advantages that they don't have, and our products are healthy and delicious.
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