Recently, according to foreign media reports, Daimler is currently strengthening its existing cost-cutting actions and plans to lay off 654.38+0.5 million people. It is reported that Daimler plans to announce the expansion of savings at its annual press conference on Tuesday. At the same time, Daimler's new CEO Kang will also reduce investment in non-core business loss-making projects.
As of now, Daimler has not responded to this report.
Layoffs to ease the "pain" of electrification transformation
Actually? This is not the first large-scale layoffs announced by Daimler. Daimler's layoffs have long been planned. In June, 2065438+09, Kang said in the third quarter earnings conference call: "In order to make the company successfully transform to electrification in the next few years, the company must strive to further control and reduce costs to increase sustained cash flow."
And soon, in June of last year, 1 1, Daimler announced a layoff plan. It is mentioned in the plan that about 10000 people will be laid off globally by the end of 2022, so as to reduce the staff cost by 654,380+04 billion euros (about 654,380+007 billion yuan). This will further offset the large investment in the development of electrification and autonomous driving, thus improving profit margins.
At present, new energy vehicles are still the general trend of global automobile development in the future, and under this situation, various automobile enterprises have also accelerated the "pace" of transformation to electrification and intelligence. As a traditional car company, Daimler's "pain" in the transition to electrification is even more fierce. It is a brand-new challenge to transition the product layout from fuel vehicles to research and development from scratch like new energy vehicles. Therefore, many car companies, including Daimler, cut costs and ease the "pain" of electric rotation through layoffs.
Audi and BMW are also "slimming"
Not only Daimler, but also Audi and BMW, two German automakers under BBA, are also reducing costs through layoffs.
Around September last year, it was reported that BMW was facing the pressure of falling profits, so it planned to lay off about 6,000 people at its headquarters in Munich, Germany, by the end of 2022. As part of the cost reduction plan, it realized cost optimization of over 654.38+0.2 billion euros.
As for Audi, it also issued a statement at the end of last year, announcing that it would start mass layoffs in the form of early retirement. It is planned that by 2025, Audi will lay off about 9,500 employees, accounting for 10% of the total number of employees, thus saving about 6.6 billion US dollars. These saved funds will be invested in the research and development of electrification and digital technology.
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It is in the "painful period" of electrification transformation, which coincides with the downturn of the global automobile market. Even Daimler will inevitably "tighten its belt" and lay off employees on a large scale. Therefore, it can also be seen that increasing revenue and reducing expenses and streamlining costs have become the "main theme" of major car companies around the world.
This article comes from car home, the author of the car manufacturer, and does not represent car home's position.