Now community marketing is a trend, and more and more stores are coming out. Many maternal and child stores see others doing it, but the effect is not necessarily very good. Every maternal and infant store has its own membership group, but most of the membership groups are half dead. If you want to do a good job in community marketing, you must start with raising groups. What are the skills of "raising a group" in community marketing? What do you need to do?

1, nickname naming

Many of our address books start with a, so they are at the top of other people's address books. It gives people the feeling of deliberate marketing and has a bad influence. Appropriate nicknames are: brand × region × identity × nickname, such as Aibaobei Maternal and Infant-Lixia Store-nutritionist Ma Na, and the value that you will bring to others by introducing yourself after adding friends.

2. Welfare

(1) Give out red envelopes: You can give out 2 red envelopes every day, with unlimited amount. Even if each package is 0.0 1 yuan, it can enliven the atmosphere to a certain extent, or it is the best single product, which is limited to stores. After receiving it, you can send photos in the group to highlight the authenticity and credibility.

(2) Setting welfare day: the fixed number of days per month is set as the member welfare day, and the spike link can be set on that day (welfare can be set according to the store situation).

(3) Parenting problem solving: Solve Ma Bao's parenting problems in the group from a professional perspective, give guidance and suggestions, and reply to the news in time. Do not answer with sales as the main purpose, and really solve each other's problems.

(4) Micro-lessons: Micro-lessons can be held regularly in the group to explain the knowledge of parenting care, each time does not need to be long, and it can be controlled at 10- 15 minutes at first.

(5) Other benefits: I found in a fruit shop a few days ago that the services they provide are beyond the scope of fruits, that is, they can solve the water and electricity maintenance at home, and the nearby areas can be repaired at home for free. And so on similar benefits can be set according to the situation.

Step 3 be careful with the temperature

(1) Send greetings: On holidays, you can send greetings, and you must be sincere, not in groups. It is best not to send it in groups.

(2) Vehicle number limit: Vehicle number limit in some cities can be issued in the group as a warm reminder.

(3) Weather: You can post the weather of the day in the group. Those who have umbrellas and raincoats should bring raincoats. It's time to drive. Be warm and considerate.

Step 4 interact

You can also share some interesting games to drive people in the group to participate and improve their activity, such as guessing riddles by looking at pictures, guessing stars by looking at pictures and so on.

The above points can help improve the activity of club members and then promote them when the time is ripe. When there is an activity in the group and it suddenly stops, it will make people feel that something is missing. If there are any parenting problems, they will think of them in the group or ask you privately, and your's trust will be gradually established.