Small factories generally do not accept retail orders, but only connect with local stalls in Putian for wholesale. Food stalls usually start with thousands of pairs of goods. However, this does not mean that all factories are like this. Because of the limited daily output and few employees, small factories can only produce enough shoes for stalls every day, and they can't do without the personnel in charge of retail business. Large factories will separate wholesale from retail, with one team in the wholesale department and one team in the retail department. Because the daily production is large and there are many people, we can take care of both.

Generally, stalls are connected with factories, directly wholesale from factories, and then distributed to large agents all over the country.

There are many levels of agents. Generally, there are several large agents in each region, and then they are distributed to local small agents, layer by layer. So although many merchants selling Putian shoes can be seen on the Internet, in fact, many of them are such big agents or small agents.

Needless to say, WeChat business can be done as long as you have a mobile phone, and people who do WeChat business are also very messy. Baby, dad, student, part-time job, etc. They may all rely on WeChat business to do some sideline business. The pick-up of WeChat business is unstable. You may see many styles of shoes, so you shop here. Seeing that the price seems cheap, I shop there, and the channels for obtaining goods are unstable, and the prices of goods and sold goods are also unstable. Because the last buyer of WeChat business may be the agent in the following layers, the price will naturally rise once every time it changes hands, otherwise the agent will not make money, and the agent will earn the difference.

It is naturally the cheapest to get goods directly from the factory. Every time you add a layer, the price of the merchant will definitely rise a little, ranging from tens to hundreds, because whether it is a stall, an agent or a WeChat business, it is a mode of earning the difference. If you don't raise the price, you will naturally earn no money.