This "old friend of China people" waited for several hours in the CCTV hall of 1989, and finally successfully promoted the NBA to China. It is because of his 30 years of continuous efforts that NBA can become one of the most popular sports events for young people.
Looking back at the car circle, 20 19 has quietly passed, and we have ushered in a new year in the unknown and confused, as well as for all new forces making cars. No matter how difficult it was, they survived a year. Some people continue to go up, some people stagnate, and some people sink.
I don't know whether to be glad or sorry. We have to admit that the new forces, a special group that comes into being in line with China's "electrification" transformation, are still looking for their own way of life. Then if the 20 19 freshmen are compared to an NBA season, many of them may win corresponding awards.
Most Valuable Player: Wei Lai
1October 6, 65438, Weilai officially released the sales data of the last month of 20 19: the monthly delivery volume reached 3 170 vehicles, up 25% from the previous month, a record high for the whole year, and it was also the fifth consecutive month of delivery growth of Weilai 20 19. Among them, Weilai ES6 delivered 2,537 vehicles and Weilai ES8 delivered 633 vehicles. In 20 19, weilai delivered a total of 20,565 vehicles, an increase of 8 1% year-on-year, temporarily ranking first in the delivery volume of new car-making forces in China.
Needless to say, Weilai, as a new force in building cars, sells two pure electric SUVs with a range of 350,000-550,000 yuan. It is gratifying to achieve such results.
A few days before the sales volume was released, Q3 financial report proved Weilai's "slimming success" from another dimension. The continuous narrowing of losses, the further recovery of gross profit margin and the further rise of stock price all indicate that Weilai's life is getting better and better.
Similarly, just the day before the earnings report was released, 20 19? NIO？ Day was held as scheduled, and the scene was still brilliant, but the theme of this event has completely changed from big-name and cutting-edge products from all walks of life to the most precious users at present. It can be said that Weilai is becoming "mature" at a speed visible to the naked eye.
On the stage, Li Bin bowed to the 10,000 owners of Weilai more than once and sincerely thanked them for their help. It is not so much to fulfill Wei Lai as to fulfill each other. Weilai brings them the products and services they want, and they bring Weilai a good brand reputation and recognition.
Besides, every year a new car comes and goes back on our word, coupe SUV? EC6, brand-new ES8, 100 kWh battery pack, this product combination makes Weilai still expected in 2020.
NIO？ The Q3 financial report of 65438 and the sales volume in February were like three "eggs", which drew a satisfactory full stop for Weilai's extraordinary 20 19. However, we still can't forget the 4,803 old ES8s that had to be recalled because of the spontaneous combustion of battery safety hazards, the delayed financing of Jingyizhuang 100 billion, the gloomy decline after the release of the financial report, and even the article "Wei Bin, the worst person in 20 19".
According to the past practice of the NBA, after the end of the regular season, the most valuable player in the regular season will be awarded to him with reference to a series of factors such as everyone's data, contribution value and team record, so this award may be borne by Wei Lai.
Best defensive player: Weimar
On October 7th, 65438/KLOC-0, Freeman Shen, President of Weimar Automobile, published this Weibo on the homepage of Weibo, which was quite interesting. According to Wang Xing of Meituan. Com, there are only three new forces to build cars in the future, and Weimar is not one of them. Freeman Shen immediately responded that Weimar would be one of the three.
Let's not discuss the true value geometry of this bet. Only from Freeman Shen's reply, we can see that Weimar is still full of confidence at the moment. However, for Weimar, 20 19 can only be said to be "mixed". At the end of 20 18, Freeman Shen shouted the sales target of delivering 65,438+10,000 vehicles, but the final result was only16,876 vehicles, which was less than one fifth of the target, but it still ranked among the top three new forces.
In terms of funds, Weimar announced in March 2065438+2009 that the C round financing was 3 billion, and the D round 1 100 million USD was also in progress. Up to now, six rounds of financing have been obtained, and the accumulated financing amount has reached 23 billion yuan. Compared with other new car-making forces, Weimar is not short of funds in a large area because most of the teams come from traditional autobots and have advantages in cost and capital control. However, Geely Automobile still cannot avoid asking Weimar to claim 265.438 billion yuan for the "sky-high price" infringement lawsuit.
As for the products, Weimar EX5 still maintains its stable performance as always, but its sales share has begun to tilt towards the "B-end" market, which may be related to the strategic decision of the whole enterprise, but it is too "oriented", isn't it? B "is obviously pulling brand positioning.
During the Guangzhou Auto Show, Weimar released a brand-new pure electric SUV? EX6？ In addition, the market feedback is not as strong as expected. I hope that the Weimar sedan to be released at the 2020 Beijing Auto Show will bring more surprises.
In the team, the quality that a successful defender needs is the great containment ability of the defensive end, but often the offensive performance of the defender is barren. For Weimar, don't worry too much about sales. What needs to be worried may be product innovation and brand positioning, otherwise Weimar will only be a qualified "defender" after all.
Best Sixth Man: Tucki.
What is the "best sixth person"? When the overall performance of the team is not good, it is the first player to be replaced. His role must be "plug and play" to help the team reverse the overall decline. It may not be as dazzling as becoming a star player, but if it is done to the extreme, it can also prove its great value.
Xpeng Motors of 20 19 seems to interpret this role-nobody, great value. 1- 1 1 month, the cumulative sales of Xpeng vehicles reached 15, 123. Although there is still a big gap from its annual goal of 40,000 vehicles, considering the "storm" it experienced in July, it is not easy to finally achieve such results. At the same time, this "storm" has also become the deepest memory of Xpeng Motors 20 19.
Recalling this storm, we have to talk about the positioning of Tucki G3. As a pure electric SUV with a price of 65,438+03.58-65,438+065,800 yuan before replacement, its target population is very clear, but in July this year, Tucki completely upgraded the G3. After the upgrade, its NEDC endurance has also increased from the original 35 1km and 365km to 40 1km and 520km, but the price is only 143800 ~ 196800 yuan, and the increase is not obvious.
This also triggered the dissatisfaction of a group of old car owners, and this replacement storm was also born under the large-scale rights protection. During that time, He Xiaopeng's heart may be very tormented, and the taste of "doing bad things with good intentions" is not good, but the flaws of the old car owner's appeasement measures still exist without much consideration. During that period, the reputation and sales dropped sharply, which was due to the tuition paid by the young Tucki.
Fortunately, with the advantage of cost performance, Tucki has improved. Since the delivery of the new G3 in September last year, sales have rebounded to the previous average level. And according to statistics, the proportion of "C-end" users of Tucki G3 long-life version is obviously higher, which is also the embodiment that the market recognizes its products.
Tucki P7, which made its debut at the Shanghai Auto Show, also officially opened the pre-sale at the Guangzhou Auto Show held at the end of the year, with a pre-sale price of 240,000-370,000 yuan, showing Tucki's "ambition" to advance to the middle and high end. If new forces want to survive, "high-end" is the best way out. As for Xiaomi's Series C financing, this may be another benign signal for Tucki.
With the blessing of many good news, Xpeng Motors, who is more like the "best sixth person", is gradually proving its "great value".
The most improved player: Nezha.
It may be a little strange for many people to mention Nezha cars, but observing the delivery list of new power cars, we will find that Nezha Automobile has delivered nearly 10,000 vehicles in June with A0 pure electric vehicle N01-1,ranking fourth in the list.
The surprise of Nezha Auto 20 19 may be related to its name change. Because an exclusive sponsored Guo Man movie burst, Nezha also decided to change its name from "He Zhong" to "Nezha" by relying on large IP traffic. Although there are some criticisms, in the end, the name change has indeed improved the brand's right to speak.
During the Guangzhou Auto Show, Nezha also brought its second pure electric SUV, Nezha U. From the published pre-sale price, battery life and product strength, Nezha U is expected to become a direct competitor of Weimar EX5 and Tucki G3 after listing.
20 19 seems to be very friendly to Nezha cars that have made great progress, but the real test is 2020. Can Nezha Auto create more surprises with its new car Nezha U? All we know is that the market is becoming more and more severe for all new forces.
Best rookie: Aichi
20 19 12 19, just a few days before the new year, the late Aichi U5 finally appeared. In the listing conference, Aichi executives who used to work for various car companies and the claimed German genes appeared the most.
Indeed, many Aichi teams are from traditional autobots, which can also be reflected in their products. Compared with the radicalism of Weilai and Tesla, Aichi U5 is particularly conservative, and even feels more like a fuel car when driving, which may be where Aichi wants to distinguish itself from other new forces.
As for the price of 19.79-29.438+0 million yuan, it is actually a bit high. Although U5 faces relatively few competing products from new forces in this respect, traditional car companies have more new energy products in this respect, which Aichi must face.
Similarly, the completion of the factory and the solution of qualification are equally important to Aichi. The final realization of the mixed reform scheme of Jiangling Group, Changan Automobile and Aichi Automobile has solved the problem of production qualification that has plagued Aichi for a long time, and the self-built factory in Shangrao, Jiangxi officially realized production operation.
As a "rookie", this overall performance is not amazing, but every step that is more practical makes it less "frivolous". I don't know why, I always feel that Aichi Automobile is more like a traditional car company. It is difficult to see the imposing manner of Weilai in it. Maybe that's what it really lacks. Aichi needs to continue selling cars in 2020.
Sports Morality and Fashion Award: Ideal
The feelings for Li are quite complicated. On the one hand, the expectation of the product at the beginning of delivery is huge, but the reason after delivery is slightly disappointing. As the founder of car home, Li wants to have the attention and volume that other brands don't have after choosing to build a car.
Under the intense attention, the pressure is bound to exist, and many people doubt that the ideal first model chooses "extended range". After delivery, a series of negative effects are also affecting its brand image, regardless of sensor failure, delivery process error and financial plan rejection. "We are still weak." Behind the words, more is that Li wants to feel his helplessness and the difficulty of building a car.
But now that you have chosen, you must go on strongly. Fortunately, Li one's sales in the first month were not too disappointing. According to Li Xiang himself, its sales volume in the first month has exceeded 65,438+0,000 vehicles, which is an innovative delivery record of automobile manufacturers in the first month.
In fact, from 20 19, Li's road to handing over the house was very bumpy. Among them, because Lifan's debt problem has not been completely solved, it was listed as an executor by the court for three times; On the eve of the delivery of the new car, it was suddenly announced that all 20 19 Li one models had been upgraded to 2020 Li one models, and the delivery date was postponed. In recent days, the news that Li is about to go to the US IPO frequently broke out, which inevitably made people doubt his capital chain and listing prospects.
Fortunately, even if mistakes often occur, the ideal attitude of correcting them is very good. Perhaps it has something to do with the founder Li Xiang. The image of the ideal brand is always "gentle and elegant", and even the positioning of the car has been domesticated. Therefore, for the ideal, the Sports Morality Fashion Award only gives comfort to the fact that 20 19 is not perfect, and the delivery campaign in 2020 has just begun.
Best Dress Award: Bai Teng
2020? At CES, Baden Automobile became the only brand exhibiting in China New Power, and released the company's first commercial pure electric vehicle "M-Byte" to the North American market for the first time, announcing that M-Byte will be mass-produced in its own factory in Nanjing this year and officially delivered to the United States from China in 20021year. Up to now, about 60,000 reservation orders have been received worldwide.
The 20 19 Baiteng car seems to be slowly on the right track. Whether the C-round financing process is gradually clear, or the Nanjing self-built factory is completed, or the M-Byte demo version led by major auto shows is frequently unveiled, they are making every effort to enhance the existence of their own brands. There are indications that Baiteng Automobile is "fully accelerating" to make up for the huge gap with the new power brand of the head.
In fact, the past 20 19 is more like a "turning point" for Baiteng. During the Shanghai Auto Show, with Bi Fukang's sudden departure, Baiteng hit the "post-Bi Fukang era", but it was faced with a huge dilemma of poor macro-environment, the decline of automobile industry and the ebb of new energy automobile industry.
However, Baiteng did not sink, but slowly walked out of the predicament under the guidance of Dr. Daniel Kirchert. During the Frankfurt Motor Show (20 19), Baiteng Automobile announced that although the first car was slightly delayed, it would still be mass-produced in mid-2020, while maintaining the core design highlights of the concept car. Moreover, according to the previous plan, Baiteng basically completed the C round of financing, with a financing amount of nearly 500 million US dollars, showing an "inflection point".
Undeniably, when Baiteng first released the concept version of M-Byte equipped with 48-inch central control panel, everyone was full of infinite doubts about its feasibility. However, when the production model was released, 90% of the design of the concept car was preserved, including the big screen. Regardless of the appearance or interior, Baden M-Byte has become a car that anyone will feel "amazing" at first sight.
However, just having a gorgeous appearance is obviously not enough to survive in this increasingly difficult environment. The product is not delivered, and the driving quality and reliability are not verified; Although the C round of financing has been put in place, it still needs continuous financial support before delivery; The most important issue of production qualification and the debt dispute of FAW Li Xia have not been settled yet, and there is another problem that is still dragging Baiteng down.
At the end of the NBA season, the Best Dress Award will be awarded to the player who has the most personalized dress style and is recognized by everyone. However, building a car is different from the "catwalk", and it is not as interesting and practical as the gorgeous appearance. Batten of 20 19 has proved its ability to build an amazing electric car with practical actions. The next thing to prove is that it is equally amazing inside.
There are 30 teams and 450 players in an NBA season, only a few of them can win the final prize, and most role players will spend an idle whole career, which may be short-lived, but will eventually be forgotten and replaced.
Just like the new forces in the new energy industry build cars, no matter what purpose they entered the market at the beginning, how many speculators still insist on building cars and how many have become passers-by?
20 19 has passed, and a short thousand words may not be able to tell the living conditions of all the new forces making cars. This "ruling" may be subjective. But if in the future, as Freeman Shen said in his bet, only three new forces can make cars, then the coming year 2020 will be the starting point of life and death.
"Those who can't kill me will eventually make me stronger." This sentence also applies to all new forces.
Text/Cui
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This article comes from car home, the author of the car manufacturer, and does not represent car home's position.