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Zhang Chaoyi-A Brief Introduction to Musicians
We are located in such an environmentally-friendly supermarket that produces household-related consumer goods. We know that Watsons has beautiful physical stores, such open-shelf supermarkets and such environmentally-friendly supermarkets, which have been processed in 18 countries and regions for 28 years, and there are probably millions of members. The positioning of our environmental protection supermarket is to produce some small products, and they are consumables, so-called small products. It means that the products of this company are all tens of dollars and hundreds of dollars at present, and he has never produced anything with a price of 1000 yuan, which means that compared with what the judge said, we use a lot of things in our daily life, and their use is consumptive and will not take a long time, such as washing dishes, taking a shower and washing our hair, etc. are not consumables. The suggestion is the environmental protection factory supermarket. In fact, the environmental protection factory stores in the environmental protection supermarket are all the same, and you will enjoy very high-quality products with excellent price and quality, which means I can't guarantee that these products on the market are similar to ours. If it's a product with the same quality as Melaleuca, we can guarantee that the price will be lower than that of Melaleuca, but if it's a product with the same price as ours, I can't guarantee that we are at least better than them in quality, composition, formula and patented technology, so we can have some products with the highest cost performance on the market, so we have been invited many times before going to Melaleuca. Carrefour convenience stores buy all these daily necessities, so we will invite ordinary consumers from the general public. You can buy these budgets outside every month, in the supermarket in another place, and I will give you a lot of discounts if you change the brand. Our members can enjoy a 6-7 discount on shopping and give gifts within six months from the second month to the seventh month. People who bought 1 100 yuan to send Pentium rice cookers enjoyed so many rights at that time. In fact, he also has a small obligation, that is, to buy things in this eco-friendly supermarket every month, and ask you to spend at least one month in 340 yuan. It's strange to hear that. Why do you say it takes 340 yuan a month? Isn't this number a bit strange? He is neither 300 nor 400, nor 350 nor 250. Then why set the number 340? Before Melody entered China, he made a very extensive investigation. He found that every family in China spends about 340 yuan on products like Wal-Mart and Carrefour every month, so he set this figure, and then we have a maximum consumption limit, that is, one member is there. If I introduce a friend to this supermarket, he will buy more than 1500. What about his account number? As a reference, I have no benefit at all. If he buys more than 2000 yuan, his account will be temporarily suspended. It is enough to sell 340 to 1500 in traditional shopping malls and supermarkets. If you buy too much, there are two possibilities. One is that it may not be good to introduce your friends. He asks you to buy a lot, and no one wants you to buy too many unnecessary things, which will cause you a burden. The second is that you may buy things and sell them outside, which is also not allowed by him. He doesn't want you to teach him product insurance and learn something. I didn't know that insurance also has the highest customer repurchase rate in the world. Have you ever found that a policy may be hundreds of thousands, millions or even tens of millions, but it is insured. Every month is fine. Go back and continue to get this insurance and pay this insurance. Prove it. At that time, he discovered such a secret. He found that the most stable customers in the insurance industry had the highest repurchase rate the day before, so he bought them all. Now he thinks this is a very powerful killer in the insurance industry, called breaking up the whole into parts. See you don't buy too many things a month, don't pay too much money at one time, but if you can run and spend casually, you will have a strategy of dividing things into several parts, and he doesn't want to buy too many things at one time. I want you to stay with him for a long time, just like when we were young, we ordered milk. When the first bottle of milk is that big every day, the products there only cost 340 yuan a month, so I talk a lot, and I also use the expenses you didn't budget well. That's not to say. In fact, every family will adopt this planned consumption mode, which is very considerate of consumers. And his product line is very fast. The world is about 400 yuan, and Taiwan Province Province has spent 350 yuan. That is, it has the highest fiction rate and repurchase rate in the global fast-moving consumer goods industry, reaching 95% of the average quality. As far as the global market is concerned, it has been about 28 years in North America, and this figure has reached 97%. That is to say, 97% of the 100 consumers who spent in the United States and Canada this month will continue to come back to Melaleuca for shopping next month. He came back voluntarily to buy it, not that I didn't want him to sell products. Take the Asia-Pacific market as an example. Compared with Taiwan Province Province, the repurchase rate in Taiwan Province Province is 95%, which means that whether you are in Taipei or not, about 95 of the1000 customers in the next platform will continue to come back to Melaleuca to buy. If Chinese mainland hadn't developed for more than four years and almost five years, it would have achieved a good repurchase rate of 90%, that is, 100 consumers in Beijing, Shanghai and Gai Lou this month. 100 consumers who are still spending money with their children and grandmothers in Guizhou, 90 will continue to come back for shopping next month. For consumers, the biggest reason why they are willing to use another brand at home is that they use the original budget instead of the new expenditure. Melaleuca has not added any new burden. They all use safer and better products, because in the past 28 years, there have been no complaints about other products anywhere in the world, and there have been no quality and safety problems. There will be more membership benefits, including gifts and points concessions. For customers, a brand shopping, in fact, he gets more benefits, his different obligations are to become loyal long-term members, and what does this matter have to do with us? Which means there's one of them. Share it. In other words, in general, such FMCG companies actually have advertising budgets and will not go against the trend. Retailers such as Wal-Mart, Watsons Carrefour and Procter & Gamble Unilever all have such a public relations advertising retail channel configuration, accounting for about 70% of the product price. What I want to ask you is, do you think our consumers and friends around us are getting smarter or more stupid in the last ten or twenty years of consumption? There is no doubt that they are getting smarter and smarter. Imagine that ten years ago, you saw an advertising star speak for you. A product is very good. We read in the newspaper that practicing Qigong will make you healthy, so everyone is scrambling to practice. But ten years later, due to the appearance and development of the developed Internet, the whole result has been very different, and most consumers don't believe me more and more. We may feel that we don't know the name of a long hair shampoo advertisement. After brushing toothpaste, our teeth are very white, but we often forget the brands of shampoo and toothpaste, so for many traditional FMCG merchants, they find that consumers are increasingly distrustful of advertisements, so they have a great sense of crisis. As a fast-moving consumer goods company, Melaleuca had enough foresight to realize this problem as early as 28 years ago. He found that the influence of advertising on consumers would be weaker and weaker, and then Melody decided not to advertise any more. He wants to share this part of the advertising budget with consumers who are willing to promote him, consumers who are willing to make a reputation for him, and consumers who are willing to introduce members to him. Probably in our ordinary people and the market, consumers will have a person who is good at making recommendations, that is, it uses the products we are eager for. It helped me improve my complications. My aunt used our new granule, slimming protein powder, and then she may really lose weight, saving us some anti-wrinkle products and beauty and skin care products, but she felt less wrinkles on her face and her skin was really bright. At this time, he is willing to introduce us, because consumers will always believe in people, whether he believes in advertising or not. This is the most fundamental. I will trust our parents, brothers, sisters, relatives, friends, colleagues, good friends, and people we have known for more than ten years. I am not the easiest to trust the consumption experience of people around me, because they are also consumers. At this time, Melody took advantage of this word-of-mouth marketing and started his promotion and reward activities with the help of consumer word-of-mouth, so there would be a very important business opportunity for part-time entrepreneurship. There are a group of friends in Beijing, on our side. You know they want to do my job again, but some people are fitness instructors, some are engineers of IBM, some are real estate agents, some are directors of CCTV, some are lawyers, and some are studying law like me. What about our friends? From Monday to Friday, we all work in our jobs. Many people are very busy, especially on Saturday and Sunday, and they won't agree to do one thing. It is to invite friends to visit our supermarket. The supermarket in Beijing is located in Mei Lanfang Grand Theatre on the West Second Ring Road, which is very close to Financial Street. The company has also invested a lot of money. So if our friend feels willing to apply for a card after shopping, then our only task is to fill out the form and apply for a card for him to become a member. I don't touch money or release goods. I'll let him buy it directly from Melaleuca, and there is no difference in the price. The car flows out too slowly, at a discount of 60% to 70%. But after he went, my friend felt that he had not considered it for the time being. Why are you so relaxed? It is because I have neither inventory pressure nor performance appraisal, so even if he doesn't buy a card, he doesn't do it for me. If, like some friends, after using the membership system, he thinks things are ordinary, then he is not used to planning consumption. At this time, he can stop using it at any time. If more than half of the products he used are left, he can return them within 30 days. What I want to tell you here is that our environmental protection factory stores are particularly confident in our products. Most of our products that are legally allowed to be returned can be returned for you within 30 days, which means that there is no personality risk when the friend you introduced comes to try it out, and the products used are very safe, so there will be no such risk problems. If the friend you introduced spends money here. Not too much. I introduced a friend to this supermarket to spend 340 yuan. In fact, I earn very little, about a cup of Starbucks coffee, about 20 to 30 yuan, but because of this 340 order, it is really big. Most people are actually just daily expenses for him, so this order can be repeated because it is very small. After a period of trial use, most friends think that the product is good, and they will keep it through someone else's customer retention system to achieve the purpose of repeatedly restraining consumption and repeating consumption. So my ambition for me is to hope that his monthly coffee money is like a cup of coffee money to me, and whether he can become good friends. If I introduce one of the five people, I can also get a cup of economical coffee money within a certain range at this time. I take myself as an example. I joined Melaleuca in February 2009 and bought it in February 20 14, which is exactly five years. A friend came to our Melaleuca to shop and become a member, but not everyone stayed, because any normal business would be lost. Up to now, I was a member of the meeting place until 13, 12. I personally recommended 87 members, of which 55 friends came to spend money, but didn't make any money or do anything. Then 32 other friends, like me, still thought it was a good business opportunity and a good opportunity to increase income. Together with these 32 friends, the members introduced to me in the past five years have been spending about 5 100 yuan every month, so you and I will automatically receive about 5 100 cups of coffee every month, which is about 65438+. There is no pressure to prepare goods for delivery, I just need to complete the products as I do every month, and the products I need to buy will be fine, and he will provide me with an income. Easy and sustained income, free time and wealth can ensure that most customers will take the initiative to come back to buy Melaleuca, resulting in continuous cash flow and continuity. After a while? Then when you accumulate a certain number of customers, even if you stop doing it one day, you will still have an income, because customers will come back to buy it themselves. This income is different from the so-called passive income promoted by general direct selling companies, because we don't need to sell products, stock up, have no performance pressure and deliver goods. This business model is not the so-called direct seller in the traditional sense. It doesn't belong to Amway's sales-oriented direct sales like New Perfect, and its model is all improved, called the consumer direct purchase system. If you are interested in the consumer direct purchase system, you can go to Baidu Encyclopedia to find out that there is a business model called the consumer direct purchase system that is truly advanced, in line with the trend and in line with such an opportunity in the era of big data. This business model, this consumption system, and others have solved a big problem, which is the entrepreneurial problem that many young people have to face today. I found that more than 80% of our friends want to start a business and don't need you to manage related social relations. Before he went home, he had many fresh legal affairs and finances. These government public relations and foreign affairs departments are simple to put it bluntly. When I cooperated with this eco-friendly supermarket, all the food research and development, equipment leasing, store government public relations, legal affairs and finance were done by Melaleuca, the parent company of this eco-friendly supermarket. All the troubles and risks of doing business are borne by Melaleuca. So I said, what does he do? No one thought that he would outsource this part of the marketing advertisement to me. My heart is that his independent promotion service provider will come to his advertiser, so when I advertise for him, I will invite customers to come to you. System retention will produce so-called continuous income, which will allow you to achieve such a goal of persisting in starting a business, retiring young or continuing to earn income after death and realizing financial freedom without any risk. Hearing this, I believe many friends believe that you have some preliminary understanding. If you are interested in our business model, please remember to find the friend who gave you his own tape and ask him to know more about the business model like Melaleuca, and then ask for more official information and spend more time and energy to study this business model. What I want to tell you is worth studying, because in the future, you may work hard for two to three years and get eternal gains. You don't have to worry about retirement. Through two to three years of part-time entrepreneurship, you can have an income. Thank you for solving your financial problems in the next 20 to 30 years. Please be patient. It is better to succeed late than fail early. I wish you an early realization of your goals of financial freedom, career success and sustained income. In the future, I think you will be glad that you spent a lot of time getting to know Melody today, and you will have a very unique and wonderful business model. Thank you!