1, and define the target and object of evaluation. When evaluating products or services, it is necessary to make clear the object and object of evaluation. Different objects and objects will have different effects on grasping the bottom line.

2. Pay attention to the social value of products or services. When evaluating a product or service, we need to pay attention to its social value and influence, and at the same time, we need to consider whether the social influence of the product or service conforms to our own values and ethical bottom line.