Click-through rate is an indicator that sellers attach great importance to when opening a shop. If the click rate is low, they will definitely miss a lot of traffic. The premise of click-through rate is that you should be able to understand what your users need most, and at the same time, you should be able to understand what advantages you have and find the right point to work hard. Otherwise, it is useless to find a suitable product to do. If you want to control every point, you must dig deep and analyze the details in order to achieve something. Therefore, in the process of opening a store, we must find ways to optimize the click-through rate and do our best! What I want to share with you is how to improve the click-through rate!

For search, then traffic can be called: keywords (that is, customer needs)+high-click main map (that is, title relevance) = traffic. So what are the factors that affect the click-through rate: customer demand, creative display of pictures, product selling point, price, sales volume, location and product packaging. Many friends just change their pictures blindly, ignoring these factors.

Please don't be limited by yourself.

So why share such a theme today? In fact, many friends are limited by their own work. As we mentioned above, the keyword is customer demand, so when buyers search, they enter the keyword "fattening leggings". You sell leggings, so your main keyword is leggings? It is definitely not possible in the early stage. If your main slogan is to increase weight and leggings, then we must pay attention to the needs of customers in our picture display!

Then let's look at the fourth picture. The display form of the main picture is fattening. Similarly, the shooting effect of the picture is also stretching to both sides. This is the question of relevance. At the same time, keywords meet the needs of customers. The key word in the first picture is' fattening', but the main picture is marked as thin, so the contradictory clicks are inevitably not high. The second picture is the same keyword, and the main picture represents lengthening, third party and first.

Limitation one, don't be limited by relevance.

These four pictures can show that many sellers are actually restricted by themselves. They blindly want to show everything on their main picture, that is, to show more weight, but also to show thinness, versatility and even velvet. They can't wait to put all our points on a master map. This is definitely not right. The main pictures of many children's shoes are distracting, trying to express everything, and finally nothing can be expressed, especially by ordinary artists. When drawing, the size is 700*700 pixels, and the actual display is 200*200 pixels. It feels beautiful when you paint, but it tastes bad when you show it. In such a small size, you can only reflect a very clear subject, don't think too much. Then correlation is particularly important at this time. Then there must be some students to ask at this time. I only do this kind of demonstration. Can I participate in the competition? Can you make money? In fact, I have tried it myself, and the answer is yes. There is no need for a baby to do everything well, which is impossible for ordinary artists. So it's better to settle for the second best, and we only focus on the biggest selling point of the product. In this way, the customer is accurate and the click will be high.

Limitation two, you need to improve the picture quality.

Many sellers and friends are selling on a commission basis, thinking about how to optimize their main pictures and so on. However, they didn't have any pictures of their own, so they changed the supplier's pictures or their own pictures into the background, made a lot of pictures and made a lot of optimizations, but the click-through rate could not be improved in the end. In fact, there are definitely not a few such students. They want to do Taobao well, but they don't want to spend a little money to take some photos. Even many people are too lazy to really take pictures seriously, because they are their own products. Then you may be lucky to do Taobao. God takes care of you, and so do some of my classmates. Every time I take a static picture of the product, I can make n main pictures, but only in a different background. What I really want to express can't be expressed, so the click rate has not improved. Your product style and scene directly affect the effect of our pictures!

Let's take a look at the four pictures above, and then find our corresponding crowd. 1 shows that after the millet is cooked, 2 is a bowl of millet, 3 is new millet, and 4 is packaged millet. Different pictures use different scenes, so for example, my customer's keyword is millet baby complementary food, so I choose 4 and 1 to show it. If farmers produce new rice, I will choose 3 as the product map. Instead of just using a picture, whether it's baby food supplement or farmers' own new rice. Then naturally there will be no click-up effect!

Limitation 3: Price war will only make you lose.

Price is also a major factor affecting the number of clicks. What many friends often do is to copy other people's full titles, reduce prices, push sales and promote sales. In our local area, many people do this, imitating explosions, lowering prices and pushing products, but the cycle is short. Why? Because lowering the price will inevitably reduce the material and quality, then the customer's feedback will only make your shop vulnerable, gradually die and take the low-end price route. It is not a long-term policy for products to be unprofitable. I advise you not to fight the price war. You might as well explore the selling point of the product. If the selling point and characteristics of the product capture people's hearts, we will start to give you an example of leggings, which is also the reason. A high price does not necessarily mean that it cannot be sold. As long as there is demand from consumers now, someone will pay for your product at this price. It is best not to be a customer who haggles over every ounce for low quality and low price. In my experience, such a customer is not easy to deal with, and you don't make money by selling it to him at a low price, but it's still a bad review.

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