The summary of copywriting planning is 1 1 1. The study at work has not yet reached the standard.
In this month's work and study, I am in a state of studying while working. I learned a lot from scratch, although with the guidance and help of leaders and colleagues, my understanding of market research and marketing planning system is not enough, and my understanding of market research and planning knowledge is not enough.
1.2. Insufficient understanding of the market situation of the whole project.
In the past month's work, although I have some understanding of the overall market situation, I haven't been careful enough in the process of understanding, and I haven't got a deep understanding of the overall market trend and market situation. In this respect, we don't know enough about the storage capacity of the whole market, the price trend of the market and the influence of government policies on the market trend.
1.3, the analysis of the market trend is not enough.
Now I am still imitating others, including writing market research reports, but the analysis of market trends and market conditions is only my subjective and superficial view. The knowledge in this field is still not solid, and further study is needed, especially for the analysis and understanding of the overall market situation. We should objectively make our own analysis when we know the market.
The summary of copywriting planning is 2. The three-month internship is over. I have gained a lot through this internship. In order to improve my social practical experience and work experience when I graduate from university, I will closely combine my professional knowledge with social work practice, test my theoretical knowledge and professional accomplishment in practice, and comprehensively improve my work experience and practical level.
I am honored to be an intern in such a company and do advertising copywriting in the advertising planning department. Although I didn't come from a professional course, my good writing skills and writing foundation, as well as my keen eye for Chinese language and literature and literary accomplishment, made me familiar with copywriting work quickly and performed well within my responsibilities.
When they first enter the society, the passion of college students and the vigor of young people make them adapt to the internship life quickly, but "practice is the only criterion to test the truth" is the beginning. In fact, internship is a very hard process. Only a person with firm confidence and unremitting efforts can learn real practical experience and improve his work level.
Our internship is mainly to provide advertising copy planning and publicity for XXX exhibitors. So we did the following practice:
1) Copying is the main task.
Under the guidance of the creative director, write the brand publicity language related to motorcycle enterprises, including poster theme, magazine soft and hard advertisements, shopping guide manual text, pop advertisements, etc. And write the corresponding advertising copy with brand creativity. During this time, I learned a very useful truth: every time I write a copy, the final draft should not be less than 70 points. You can't fail 90 points at a time. You must have a balance line and keep it at that level.
2) Planning as a supplement
Due to the characteristics of the motorcycle industry, I went on a business trip to participate in various activities, integrated the media resources of the corresponding client companies, and participated in activities as a reporter. For example, I recently went to Jiangmen to attend the 20xx motorcycle industry Expo and wrote a itinerary and summary report of related activities.
3) Video script
During my one-month internship in Shenzhen Film and Television Dragon International Advertising Co., Ltd., I systematically studied the early creativity and script writing mode of enterprise feature films or promotional films. During my internship, I participated in many cases of film and television script creation through the guidance and guidance of the director. At the same time, on the basis of watching more, appreciating more, learning more and analyzing more, I can independently complete the early creativity of a film and television script, and at the same time have the level of appreciating a feature film or promotional materials.
In this internship, what impressed me deeply was market planning. The project that our company receives is the marketing planning of a certain brand of cosmetics. First, I digested the boss's reminder, and then I learned about the change of cosmetic market demand, the current situation of market competition and consumers' consumption psychology through second-hand materials such as the Internet, and made a SWOT analysis. After understanding the overall market, I made a thorough analysis. This process is also extremely important and cannot be sloppy, because it is closely related to the formulation of marketing. Only a good marketing strategy can improve the sales of products, and then enhance the corporate image, brand premium ability and self-competitiveness. Through the marketing planning of this cosmetic, I realize that the strategy is not imaginary, but an executable strategy is worked out through macro and micro market analysis. If the strategy is not formulated through analysis, it will only be an armchair strategist.
The two-month internship has taught me something that I can't learn from textbooks, and also made me realize that the wider my knowledge, the more handy I will be as a copywriter. Of course, at work, I learned not only the familiarity with the work, but more importantly, I learned how to get along with my colleagues and how to do a better job. I think, through this internship, I have grown up and I am more confident to work. The systematic study in the school has given me the foundation for growth, and xx Co., Ltd. has given me the space to display my talents.
Copywriting work summary 3 1, professional knowledge, working ability and specific work
In the past six months, my job is copywriting planning, mainly responsible for the creative conception and copywriting conception in the early stage of the scheme, and completing the creation of the scheme together with the designer. In the course of half a year's project implementation, I have been exploring the creative methods and forms of film and television advertising, and at the same time, I am trying to learn the creative methods of copywriting and the advertising strategies of various brands, and I will implement the plan with my colleagues in the department.
We mainly carry out film and television advertisements: caring villagers, caterpillars, Ma Deli shoes, Chikya adult diapers, Meitu Xiu Xiu, Tao Di children's wear, Milla Xiong children's wear and other advertisements.
The feature films mainly include: Han Xingji's bean curd propaganda film, Noci's men's propaganda film, ASTRI's oil painting propaganda film, Senbao's feature film, Jiahua's feature film, Xiamen Satellite Positioning Company's feature film, Hai Purui's feature film and Xiamen University's EMBA feature film.
2. Shortcomings in the work:
In my work, I found that my knowledge accumulated less, and there were limitations when I conceived the plan. My creative thinking is not developed enough, and my methods need to be improved. Next, I will improve in this respect, read more books and watch more movies, accumulate all kinds of knowledge, develop my own thinking, broaden my horizons and improve my professional level.
Summarize the work in the past six months, ignore your own work, and will work harder to complete the work next year.
The work summary is simple. In fact, it should be longer and analyze some key points in the work. However, it is not suitable for the supervisor to see. Haha, for this job, I know my accumulation is really not enough. For copywriters and creative professionals, they must write something different from the public. In other words, they must be unique and have their own unique style. If you are not satisfied with yourself now, you always feel that you will be eliminated if you are not careful. Recently, I read Li Xinpin's book and saw her copy. I gasped and found that my gap was so big. Maybe I didn't really try hard after graduation. Next, I will study hard, watch movies, enrich my knowledge, cheer for myself, smile, fight for my life and continue my way.
Self-examination/introspection
First of all, as a newcomer in the workplace, we should always calmly analyze ourselves, recognize our position and ask ourselves how much we have paid; Always remember that the work content should be precise and accurate, and personal gains and losses should be vague; Avoid risks in time, and be brave enough to take responsibility when problems arise. As a college student who just walked out of the ivory tower, although I don't have much experience in copywriting planning, I have a preliminary understanding of copywriting when I plan the tourism market in the scenic spot. At first, due to lack of experience, the writing mode of copywriting is still unclear, and the finished work needs to be revised by the manager. In the following days, I will actively exercise my writing ability and the ability to use office software to improve the quality of copywriting and work efficiency.
Secondly, copywriting requires a lot of words, and even phrases are not properly matched, let alone typos. Copywriting should conform to the true meaning of the customer, so we should understand the customer's requirements in the conversation with the customer, and carefully consider it when the leader conveys it, otherwise it will be a thousand miles away. Sometimes it is too late to check the copy because of time, so it is inevitable that there will be some typesetting problems and text collocation problems, which requires me to be very careful when writing the first draft of the copy. Although I feel that I am usually a very careful person, I still have to continue to work hard in this position of copywriting! The difference between an excellent copywriting work and an ordinary copywriting work is only the number of highlights and creativity. Therefore, while catering to the actual needs of customers, we should give full play to our own creativity and ideas and improve our own ideas to make a manuscript. The customer's idea is very important, and generally can't go against the customer's meaning. However, as a professional advertiser, if some customers' ideas are unrealistic or not in line with the company's future development and interests, you should try your best to communicate with customers and try to kill two birds with one stone!
Finally, since I joined the company for three months, I deeply feel that my vision needs to be improved, my absorption of this social information is still lacking, and my theoretical knowledge of copywriting planning is not rich enough. Every time you face different types of copywriting, you need to consult a lot of information, so the time for copywriting is slow. Fortunately, I can study while working, and download the planning copy of other companies from the internet for my own reference; Buy copywriting planning books to supplement the theory; Learning about Guangzhou tourism information online and going out for practice and exploration on weekends is endless.
abstract
The first is mentality. To paraphrase Milu, "Attitude is everything". With the right attitude, we can use the right method, find the right direction and get the right result. My attitude towards work is to choose what I like and then go all out for what I love. So, I came to xx, and I feel very gratified. In these three months, not being late, not leaving early and not being absent from work are my most basic respects for my work. I have always believed that work should not be a task or a burden, but a pleasure and enjoyment. Only when you are interested in it and fall in love with it completely can you fully appreciate this happiness. As a newcomer, I am not afraid of how busy I am at work, and I am afraid that I have no work to be busy, thus wasting my youth. I believe my interest in traveling will be found in my efforts to explore and discover this industry, so that I can do my best for it without reservation. It can be said that only when you know how to enjoy your work can you know how to succeed, and you can't be forced during the period.
Secondly, knowledge, copy planning determines that we advertisers must have a broad vision and be familiar with ancient and modern times. Without silicon steps, there would be no miles. The promotion of anyone's knowledge and ability is constantly accumulated, revised and improved in the process of project service. Each copy contains infinite knowledge. After finishing a copy, it is not to ignore it, but to review the past and learn new things. After four years' study of college tourism theory, the accumulated knowledge is still far from enough. Only professional precipitation and unremitting efforts can achieve team and individual success. Only by doing enough professional precipitation can we achieve a real "thick accumulation and thin hair."
Finally, ability, personal working ability and teamwork ability are equally important. In xx, I can always come into contact with different projects, including travel brochures, event planning, travel planning and advertising videos. In this process, I need to collect a lot of relevant information to pave the way for the improvement of my working ability. The role change after entering xx makes me very uneasy and tangled. Fortunately, I came to this warm, harmonious, United and affectionate family. After only one or two months of running-in and getting along, I get along well with my colleagues in the planning department.
Very harmonious, and colleagues from other departments. These three months depend on the support and help of leaders and colleagues. The tacit understanding between them makes our work smoother and our cooperation efficiency greatly increases. We try our best to play our role, just to present our achievements perfectly.
Copywriting summary 4 I received a notice from the company yesterday afternoon. After all, I have to write an annual work summary report. The following is a summary of my work:
I came to the company in May, and it has been half a year now. In the past six months, under the leadership of some leaders and colleagues in the company, I have completed one project after another. The work summary mainly includes the following aspects:
1, professional knowledge, working ability, specific work
In the past six months, my job is copywriting planning, mainly responsible for the creative conception and copywriting conception in the early stage of the scheme, and completing the creation of the scheme together with the designers. In the course of half a year's project implementation, I have been exploring the creative methods and the performance of film and television advertisements. At the same time, I have also worked hard to learn the creative methods of copywriting and the advertising strategies of various brands, and implemented the plan with some colleagues.
Mainly implemented film and television advertisements: xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx advertisement, xx advertisement.
Feature films mainly include: xx promo, xx promo, xx promo, xx feature film, xx feature film, xx feature film, xx feature film, xx feature film.
2. Shortcomings in the work:
In my work, I found that I have accumulated less knowledge and have limitations in designing the scheme. My creative thinking is not open enough and my methods need to be improved. In the future, I will improve in this respect, watch more movies, accumulate all kinds of knowledge, develop my own ideas, broaden my horizons and improve my professional level.
Summarize the work in the past six months, ignore your own work, and will work harder to complete the work next year.
The work summary is very simple, so it should be longer and analyze some key points in the work. However, it is not suitable for the supervisor to see. Haha, for this job, I know my accumulation is not enough. For copywriters and creative professionals, they must write something different from the public. In other words, they must be unique and have their own unique style. If you are not satisfied with yourself now, you always feel that you will be eliminated if you are not careful. Seeing the copy she wrote, I gasped and found that my gap was so big. Maybe I didn't really work hard after graduation. Go on, study hard, watch movies, enrich your knowledge, cheer for yourself, smile, fight for life and continue on the road.
Copy summary 5. I joined the company on xx, XX, XX, and worked as a copywriter in the marketing planning department. Under the leadership and help of director xx, the manager of the marketing planning department, I have a clear understanding of the company's rules, regulations and processes, and also learned a lot of new knowledge from department leaders and other colleagues, and my working ability has been greatly improved.
I stayed in the company for nearly a year, mainly responsible for the company's copywriting and daily contact with xx advertising company. Under the correct guidance of the leaders of all departments of the company and the close cooperation of colleagues in all departments, I was able to complete all the work assigned by the leaders on time and with high quality, and at the same time actively urged xx advertising company to complete all the design manuscripts and pictures on time, thus ensuring the smooth progress of all publicity and promotion activities of the company.
In addition to the daily work of the company, I also participated in two large-scale activities of the company, such as the "Thanksgiving Carnival for Teachers' Day" on xx, and the "Home in xx" housing exhibition in xx Square from xx to XX. In the process of pre-preparation and post-presentation, I gave full play to my subjective initiative, actively provided effective suggestions and opinions, and actively completed all the work arranged by the company and department leaders on time and with high quality, making my own contribution to the smooth progress of the activities.
Facing the upcoming xx New Town Phase II project, the company will carry out various large-scale outdoor promotion activities in the early stage, and will also actively participate in various real estate fairs to enhance the brand image and promote real estate sales. Through various large-scale activities I participated in in the early stage, I think the company should make relevant preparations and inspections in large-scale exhibition activities, and the specific suggestions are as follows:
1. While continuing to publish newspaper advertisements and establish the image of the property and the company, the company can actively participate in various indoor and outdoor exhibitions held at present, so as to promote the sales of the remaining properties in the first phase and the pre-sale of the second phase.
If you take part in outdoor exhibition, you should carefully observe the exhibition site in advance. Pay special attention to the weather and the location of the tuyere, and avoid the tuyere during the exhibition to avoid blowing into the painting. If the weather changes, you should also prepare rain-proof equipment in advance.
3. The appearance of the booth should be made in advance. If possible, please ask the exhibition company to design the appearance of the booth in advance so that the company can refer to it and determine the best shape. Then, according to the needs of the appearance of the exhibition frame, the advertising company designs the corresponding inkjet patterns.
4. Relevant exhibition equipment required for the exhibition, such as parasols, enough tables and chairs, various room models, overall planning models, audio equipment, promotional videos, etc., should be prepared in advance to facilitate on-site exhibition.
At present, most citizens are greedy for petty gain. By registering and sending small gifts, they can quickly accumulate popularity and get a lot of customer information for future sales needs. If possible, the company can prepare some free small gifts with company or real estate logo in advance so that they can be distributed on the spot on the same day.
6. At least two cars should be arranged for free car viewing, and the frequency should be as dense as possible. As long as citizens need to see the house, they should start immediately. After arriving at the scene, the vehicle should return quickly and don't stay in one place for a long time.