F-Features, the characteristics of the product, the most basic functions and other characteristics, and how it meets the various needs of customers. When expressing product features, we must dig out targeted features. For example, ibuprofen, if the customer's purchase demand is to relieve pain, then you should tell the customer the analgesic characteristics of ibuprofen, not its antipyretic characteristics.
A—— Advantages, comparing with similar products, list the comparative advantages.
B- Benefits, what benefits customers can get from purchasing products.
Electronic evidence proves that the product can really bring these benefits to customers.
Fabe sales speech example:
F (features): Vitamin C plus vitamin E tablets have synergistic antioxidant effect and can whiten and lighten spots.
A (Advantages): Taking one tablet can supplement two vitamins, which is convenient and effective.
B (benefits): The sun is strong in summer, and the skin is easy to get sunburned and sunburned. Vitamin c and vitamin e tablets can repair sunburned skin and dilute sunburn.
E (evidence): Many health-conscious women will come to the store to buy them themselves.