Huobao pet investment network
In the previously published "Big Market, Small Segmentation", a new professional "Pet Dieter" in the pet industry was mentioned.
Affected by the epidemic, the frequency of pets going out to exercise is greatly reduced, and obesity has become a problem faced by many pets. In this context, the issue of pet weight loss has attracted more and more attention from the market. In recent years, functional staple foods and specialty snacks that pay attention to a balanced diet are increasingly favored by people. Some people even spend a lot of money to customize weight loss courses for their fat cats and dogs.
According to the report of the American Association for the Prevention of Pet Obesity (APOP) in 2019, in 20 18, it is estimated that 60% of cats and 56% of dogs are overweight or obese, that is to say, there are 56 million cats and 50 million dogs, and nearly 26% of cats and 37% of dogs are classified as overweight.
In the survey, it was found that 53% American pet owners said that they had been feeding their pets for no reason, and this phenomenon may be aggravated during the holidays, because 64% people admitted that they spoiled their dogs or cats at that time. Therefore, 60% of veterinarians surveyed said that they expected to see more overweight or obese pets this year. This is not only a problem in the United States, but also in Britain and other developed pet food markets. In fact, APOP has joined the Global Pet Obesity Initiative position statement approved by 24 international veterinary professional organizations.
A survey published by Mars Petcare on the causes of pet obesity (mainly for cats and dogs) shows that more than half of pet owners (54% of the total) will give their pets food when begging for food; About a quarter of pet owners (22%) sometimes overfeed to make them happy; As many as 87% pet owners often feed their pets in large quantities.
The market changes with the demand, and the demand for pet weight loss rises, and the market will produce various pet weight loss services and commodities.
According to the data of Koala Haibu, pet slimming products increased by 240% at the beginning of 20021,and the number of inquiries about pet slimming foods received by pet customer service also doubled. Low-calorie pet food, outdoor sports shoes for pets, pet toys, frisbee for dogs, tennis launchers, etc. are all welcomed by members.
Low calorie pet food has become a new trend.
Many pet owners choose to buy low-calorie food and diet meals for their pets when they lose weight. According to the APOP survey, 68% of pet owners said that they wanted veterinarians to recommend daily diet or fat-reducing meals for their pets, but only 38% said that veterinarians would make this suggestion.
According to the website of Petfood Industry, statistics show that the researchers also found that the obesity rate of dogs fed with probiotics and fresh dog food is lower, while a peer-reviewed study on bioRxiv showed that the obesity rate of dogs fed with dry food or coarse ground food is often higher than that of dogs fed with fresh dog food.
In 20 17, German and others completed a global dog weight loss study. They studied 926 dogs from 27 countries. For three months, the dogs were fed a high-fiber and high-protein diet and increased their activities. The results showed that their weight decreased by 1 1%, and their owners also said that their food-seeking behavior was reduced and their quality of life was better.
Business opportunities of pet weight loss institutions have increased greatly.
Nowadays, owners who have learned about the harm of pet obesity through various channels have begun to spend a lot of energy to help their pets lose weight, and many institutions have emerged to help them lose weight.
The annual salary of professional pet dieters in Britain is about 20,000 pounds, which is about 1.72 million RMB. The annual salary offered by many institutions in the United States has exceeded $50,000, which translates into about RMB 344,000, equivalent to a monthly salary of RMB 28,000.
Pet acupuncture, pet yoga and many other pet weight loss projects dazzle owners who need to lose weight. Professional pet weight loss market has huge business opportunities. Traditional pet weight loss methods are combined with the projects of professional pet weight loss institutions.
In China, a dog school was unable to carry out offline training during the epidemic, so the person in charge put the relevant courses on the shopping website and asked customers to practice with their pets at home according to the video. Driven by new consumption, "pet trainer" has become a new industry phenomenon on the shopping platform, even a new profession, just like live broadcast product selector, new product research and development officer and service experiencer.
The pet weight loss market is a veritable blue ocean zone, and related products such as customized weight loss courses for obese pets, functional staple foods with balanced diet, and pet weight loss treadmills are increasingly popular; Prescription pet food also sold well, and pet treadmills were snapped up; From personal training for pets to slimming functional foods, treadmills, fiber stickers and health detectors, various pet health products emerge one after another. The pet weight loss market may be much bigger than expected.
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