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Personal in-depth interview on Starbucks and Shandao coffee market survey: gender. Age. Occupational monthly income.
woman

25

company personnel

I don't pay much attention to the activities, that is, there will be recommendations and weekly elections in the store, and sometimes there will be activities of getting one free;

Secondly, I personally prefer Starbucks. In fact, I can compare it from the overall environment. No matter which Starbucks, including decoration, I pay great attention to every detail, very meticulous and attentive. Ueshima is the same in appearance. Some chapters in it are sloppy. For example, some renovations are dirty and old, and no one has changed them. There are also some corners or places that are less noticeable. This is not the style and business philosophy of big brands at all. I'm not an expert on coffee taste, so I can't say, but I can feel Starbucks' intentions from the equipment.

Third, I can't talk about my favorite strategy, but I feel that Starbucks is younger and more energetic. Tired of shopping with friends, it is still very pleasant to go to Starbucks for a cup of coffee and chat. The coffee on the island always gives me the feeling of being labeled as a blind date cafe.

The above is my humble opinion, I hope I can help you.