Today, network marketing is nothing new. However, how enterprises, especially foreign trade enterprises, do well in network marketing is still a problem worthy of in-depth discussion. Due to the diversity of audiences, some emerging Internet products on the Internet are also relatively divided into traffic, which is no longer a monopoly. Therefore, to do online marketing, we can't rely on only one platform to drain. Thus, the whole network integrated marketing was born. Of course, the whole network marketing is nothing new, but too many people don't know how to realize the whole network marketing. Here's a general explanation of the operation method. I. Positioning and Budget When we want to promote our products, we need to do market research first, such as market demand, saturation, audience and competing products. In addition, we should have a very clear plan for the positioning of our products. Only in this way can we customize the promotion objectives and audience groups. At the same time, it is also convenient for us to do our own promotion plan budget planning and not to invest blindly. Of course, when you do promotion on the Internet, it is very important to make a budget, which determines your promotion scope, input-output ratio and so on. At the same time, there is a difference between free and paid network marketing. One is that the company needs to invest a lot of time and energy, of course, the effect may not be visible. Payment needs to invest a lot of money, which has obvious effect and saves time and cost, but it also needs too much capital flow and is risky. 2. Choosing the right marketing channel The whole network marketing is actually all-encompassing, but it is not suitable for all enterprises. Among them, there are various platforms for word of mouth and soft writing. There are not a few people who do big search or information flow. At this time, you need to integrate, and you need to integrate things that suit you. We also need to look at the budget. If it is too small, it is not suitable for being scattered on too many platforms. If the budget is large, you can test it on multiple platforms to test the promotion method that suits you best, so as to get the best promotion method and platform. 3. Find a professional marketing platform. In fact, if you want to do a good job in the whole network marketing, you need to form a very large team, which many enterprises can't afford. At this time, you need to contact foreign media, so as to promote your brand more comprehensively. When choosing a third-party cooperation, you must make a good backup first to avoid being cut.