Speaking of Du Fu, director of Gome, she once said after her husband Huang Guangyu went to prison, "When you get out of prison, I will give you a complete Gome." A charming woman who was forced by the times to have an "iron fist" like Dong Mingzhu must have many touching stories.

Be honored as "Mrs. Huang" by employees.

Speaking of Du Fu, many people know that she is the woman who propped up the whole country after Huang Guangyu went to prison. Financial background, knowledge of finance and English, Du Fu and Huang Guangyu met for the first time after graduating from university, when Du Fu was the loan specialist of China Minsheng Bank. Huang Guangyu ran around for Gome's loan, met Du Fu, and entered the marriage hall at 1996.

Du Fu said that when I met Huang Guangyu, Gome was already excellent. After marrying Huang Guangyu, Du Fu and Huang Guangyu supported each other in their careers, keeping Gome in good order. Du Fu also became Huang Guangyu's wife in life and career. Therefore, when Huang Guangyu was in office, Du Fu was also called "Mrs. Huang" by employees.

"You come out and give you a complete Gome."

Everything looks so beautiful, and in the rising period of her career, Du Fu may wonder whether she can slow down and concentrate on taking care of her husband and educating her children, just like Yun's wife.

However, in 20 10, Huang Guangyu was sentenced to fixed-term imprisonment 14 years for the crime of illegal business operation and insider trading. The imprisonment of Huang Guangyu dealt a great blow to Gome. There is speculation: will Gome "fall down" because of Huang Guangyu's imprisonment?

Her husband's imprisonment is also a blow to Du Fu as his wife. Lost the pillar of the family, the pillar of the company, is life bleak from now on?

Du Fu went to visit and saw her husband depressed. She said to him, honey, you can reform in prison with peace of mind. When you get out of prison, I will give you a better country! "

Huang Guangyu is full of eyes: Wife, I believe you!

Du Fu decided to put away his tears, achieve an elegant turn, become "Du Zong", and decided to go abroad.

"Employees in the wrong team will not be fired"

Compared with Dong Mingzhu's decisive "Iron Lady" character, I personally think that Du Fu's handling method can fully reflect a woman's handling method of being soft on the outside and rigid on the inside. When Huang Guangyu was imprisoned, Gome was once leaderless, and the idea of "going to the yellow" intensified.

Huang Guangyu's position as a major shareholder is in jeopardy. In times of crisis, Du Fu did not choose extreme methods to solve the internal struggle of Gome. She first extended an olive branch to Bain Capital to stabilize Bain Capital, and then began to wander among Gome's stocks. In two and a half years, Du Fu regained the "steering wheel".

After regaining control of Gome, many employees who had "stood in the wrong team" were frightened. Will Chen Xiao lose his job if he quits? However, Du Fu did not fire anyone who "stood on the wrong team". On the contrary, he just entrusted him with a heavy responsibility. Du Fu's high EQ has won the unanimous approval of senior executives, and a "Mrs. Huang" who has left for a long time has thus stabilized Gome.

Be a shopping guide and learn retail from scratch.

Du Fu, who was born in finance, never studied retail. Gome has just solved its internal problems. Gome, which lost 800 million yuan due to the incident of Huang Guangyu, is in a state of great waste. There is only one way for Gome to survive: make achievements!

? Du Fu is a shopping guide.

Although Du Fu has never been exposed to retail, in order to make herself a marketing expert quickly, she began to exercise her skills seriously. She often goes to Gome stores, but she doesn't take a cursory look like before, but carefully picks out the problems of each store and doesn't let go of any details. In order to be more familiar with the business, she also worked as a shopping guide to introduce customers. She never slackened off in learning knowledge. At this stage, if she wants to focus on e-commerce, she must thoroughly understand the knowledge of e-commerce. As a novice in the retail industry, it is natural to learn everything from scratch, but she said with a smile, this is also an experience. Hard work always pays off, and she finally led Gome to complete a profit of 65.438+0.2 billion. She put forward a culture of "trust", optimized stores, adhered to the business model of "all for the needs of consumers", transformed omni-channel retailers, successfully turned losses into profits, and finally achieved revenue of 64 billion, completing an incredible miracle!

Du Fu's realization of reversing profit and loss cannot be separated from Huang Guangyu's teaching. She said her husband raised it himself. Although Huang Guangyu was sentenced to 14, he is familiar with the dynamics of Gome. Du Fu can visit her husband once a month. Every time we meet, Du Fu will communicate with her husband about the difficulties encountered in Gome's business. Huang Guangyu's extraordinary business acumen also gave Du Fu a lot of advice. Du Fu is dealing with Gome investment institutions with professional knowledge, and everything in Gome is developing steadily.

Time can't be spent on such a trivial matter as hairdressing.

The impact of the Internet made the profitable Gome lose money for the first time at 20 1 1. As a result, Du Fu decisively cut off her beloved hair and stopped wasting time on hairdressing, because the times no longer allowed her to waste it.

As in the past, Du Fu, who has short hair, learned Internet knowledge from scratch and established an online mall for Gome. Everything is furtive in the process of exploration. It is gratifying that Gome Mall, which touched the net for the first time, changed hands, but none of the executives left. Du Fu also listened to Huang Guangyu's suggestion, studied the Internet, and tried and tried constantly, so he put forward a new brand idea of "Gome, Home Beauty, Life Beauty". That is, focusing on home and life, focusing on developing Internet capabilities and empowering offline operation capabilities, becoming a dual-platform retail model for online transactions and offline experiences, creating products, connections and data capabilities online, and focusing on scenes, themes, specialization, integration and timely landing offline. Operational service capabilities. It will expand from a single electrical appliance business to a product and service provider around family and life.

She wants to make Gome Tencent+Ali+Wal-Mart. As a result, on the day of iPhone6' s listing, Gome obtained 80,000 orders through big data analysis.

In 20 17, Gome re-established relations with Dong Mingzhu, which was broadcast live on the internet for the first time. During the interview with Dong Mingzhu, Dong Mingzhu mentioned Du Fu three times that "she is not easy". The two also set two small goals: Gree sells 20 billion sales.

I don't want to be an entrepreneur. Don't make me an entrepreneur.

The 30th anniversary of Gome is one of the few high-profile appearances of Du Fu in public. She has been reciting the manuscript without improvising, her eyes glance at the teleprompter from time to time, and her voice trembles slightly.

For an "iron fist" woman who will turn the company into a profit, it is really admirable to manage a small family and everyone without a husband. Some people called her a "businesswoman", but Du Fu said, "I don't want to be an entrepreneur. Don't say I want to be an entrepreneur. Don't make me an entrepreneur.

These simple words show a woman's helplessness and sadness when she received the "order". Gome can now get on the right track, and its profitability cannot be achieved without the tough quality of Du Fu. A woman who should have been the boss's scapegoat was very calm about her husband's choice to teach children, but her husband's temporary stupidity supported everyone and her family.

Du Fu said, "When Huang Guangyu returns to Gome, I can come out and do what I like."

Today, Huang Guangyu has been active in prison and his sentence has been reduced. He will return to the Jianghu on 202 1.

We look forward to the return of the king, bless Gome and bless this woman I admire!

She, a typical entrepreneur family, is an attractive woman. "In a crisis, cut your wrist and break your arm; Turn Gan Kun around and turn the tide. "This is my deepest feeling for her. She did not fight for herself, but for her family, a representative enterprise family in the industry, from behind the scenes to the front desk. Especially at the moment when she cut off her hair, she put down the gentleness of a woman and picked up the power of responsibility. It is conceivable that she is under great pressure and has a heavy responsibility. However, she intensively cultivated, concentrated her advantages and strategized to bring an enterprise on the verge of crisis back to life. What her story reflects and inspires us is that in the special period of enterprise development, stability is overwhelming; Can be high-energy and low-energy, can go up and down, devote oneself wholeheartedly, dare to take responsibility, face small families, face everyone, calmly deal with the crisis, and move forward with the belief and mission of winning. Finally, fortunately, both time and market chose to trust her, and she did.