The classic case has to mention the advertisement of "Ben San", "Listen with the power of three; Look at it with the power of three; Give play to the power of three ",make the finishing point:" The power of three can do more for you "In the market environment at that time, the copy expression of this advertisement is undoubtedly quite excellent.
In addition, I have to mention that B2C is very popular.
Love acting, not acting;
Love to struggle and enjoy;
I love beautiful clothes and discount labels.
Not Millay, not Qian Xiaoyang,
I am not a big star, I am Wang.
I'm nothing special, I'm special,
I'm different from others, like you,
I am Ke Fan.
The Excellence of these cases is recognized, right?
Of course, different people have different opinions. For example, the original work Runyan by P&G is also an excellent case, but unfortunately it has declined. There are many, many, many more. Maybe the peaks and valleys have nothing to do with advertising copy. Who cares about advertisers, you know ~
Typing is very tiring, so be it.
References:
Deng Guohua's words