Problem description:
POP fonts in fonts are mostly used in posters and other fonts. Who can tell me what POP stands for? What do you mean?
Analysis:
The landlord said that POP means hand-painting.
Usually promotional posters in shopping malls are handwritten.
For example, "15% discount" or something.
Simply put, POP is a form of illustration.
It's easy to draw popular illustrations, but it's difficult to make them express the theme properly, vividly and naturally.
In order to make POP illustrations have such excellent performance, we need to accumulate the experience of usual techniques to create a complete picture, and we need an open and brave heart to create infinite, vivid and personalized shapes.
I haven't seen it for a long time, but now I understand what the landlord means.
I'm also a designer, and I often use this thing POP.
POP is really an abbreviation, and its original name should be "PointofPurchase". It is a store promotion tool in commercial sales. Formally, it mainly displays the items placed at the head of the store, such as tags, posters, flags, stickers, etc., which belong to the category of POP.
It originated in America. At that time, it seemed that the economy was very depressed after World War I and the cost of printing advertisements was very high. So this style of Dongdong came into being.
When it was introduced to China, Chinese was also called "shop display".
Points for attention in pop poster design A complete hand-painted POP poster mainly includes main title, subtitle, text, illustrations, decorative patterns and other elements. The design of hand-painted POP posters needs composition, highlighting the key points of the posters, and decorating and beautifying them with appropriate small illustrations. The following are your recommended design considerations for pop posters.
1. Title text of hand-painted POP poster design
Title text is an important visual communication. If the headline text can't attract customers, customers will never read the explanatory text again, so the content of the headline should be explosive, or there must be an outline. Different from descriptive text, the title text does not need to be arranged too neatly, and it can be wavy, V-shaped, curved, inclined left and right, etc. , but the distance between them should not be too far. After the grid lines are drawn, write according to the basic strokes. Title text can be written in bright colors, or it can be changed like explanatory text.
There are many ways to modify the title text, such as adding shadows, adding boxes, adding cores, overlapping and so on. You can choose one or two, and don't make it too complicated. A clean picture will make people feel more comfortable.
2. The text of the hand-painted POP poster design.
① Description text of hand-painted POP poster design. When writing descriptive words, you can change the strokes of points into circles or add circular reflections; You can also exaggerate closed parts, such as "mouth", "sun" and "eye"; Or you can dip down. But when writing, the colors should be clear and the strokes should be clear. Don't change the color word by word. Change the color of one line of text at most. If the text exceeds five lines, it is best to use one color to the end, so as to avoid glare and increase the trouble of reading.
②POP writing must have the following three basic points: striking, concise and easy to understand. First of all, in order to make POP stand out, we should find a way from the size and color of the paper. Second, simplicity. POP is a means to attract customers' attention to goods. It summarizes the characteristics of goods into items, which is convenient for customers to read and understand goods. The third point is easy to understand. The language of introducing goods should be clear to customers at a glance, not vague or obscure.
3. Hand-painted popular poster design illustrations
The illustration of hand-painted POP poster design needs attention: in general, the illustration in the poster layout should not exceed one third, and the illustration is a foil, so don't pretend to be the owner; Try to combine pictures and texts, not pictures and texts; Because there are not as many colors as crayons, some colors will be distorted if you draw them by hand. So it is suitable for drawing simple illustrations; If you are not sure about hand-painting, you can use other paper materials to cut and paste, and it is safer to cut it to the right size before pasting it.
4, hand-painted POP poster design also needs to pay attention to the use of markers.
After conceiving the POP poster, you need to use the marker skillfully. This is also the basic requirement for a beginner hand-painted POP poster designer. Markers are different from pens written by the public. First of all, you must master the writing strokes and scribble evenly before you can write various POP fonts. In one go, it is important to use broken pens as little as possible, because the messy fonts caused by uncomfortable strokes are the taboo of hand-painted POP. Font depends on strokes, and the main body of the whole hand-painted POP mostly lies in the expression of font, so the main body of hand-painted POP can only be reflected when the font is written. After mastering the marker, it is easy to draw small illustrations with POP. Some hand-painted POPs are not only for writing and drawing, but also for selecting paper and cutting and pasting. In short, the picture should not be chaotic, it should be as exquisite as computer printing, it should have a hand-painted feeling, and the layout effect should be concise and clear. Also, try not to use more than four colors in the whole POP font, otherwise it will be dazzling.
Six Steps and Skills of Hand-painted POP Posters Six Steps and Skills of Hand-painted POP Posters
Hand-painted popular posters are a popular form of advertising. If you want to get a beautiful POP poster, you must work hard on composition, plane layout, text, color matching and process. Below, I will share with you six steps and skills of hand-painted POP posters, hoping to help you!
General process of hand-drawn POP production
Step 1: Collect the content related to the activity or product.
Step 2: Refine the title and simplify the text.
Step 3: Choose a suitable layout.
Step 4: Choose the right color scheme.
Step 5: Select relevant illustrations.
Step 6: Make POP according to the format requirements.
Tips for making hand-painted POP
Practice hand-painted popular orthography or movable type
Words are the basis of posters. Beginners are advised to buy a copybook and practice calligraphy with markers and calligraphy practice grids.
Master several common font decoration methods.
The title is the soul of a poster. A good inscription can not only highlight the theme, but also make the picture more vivid. However, there are many ways to modify the title, and beginners may not find the direction. You might as well find several decorative ways you like in practice, so that you can not only master the techniques easily, but also learn them better. At the same time, it can shorten the production time and quickly improve the quality of students' hand-painted POP posters.
Pay attention to typesetting layout
The simplest typesetting is horizontal arrangement. Beginners would rather seek stability than expect life and change. At this time, you can use decorative lines or color blocks in the decoration to distinguish the text from the title text, so that they are different from each other, but echo each other. Other typesetting layouts are as follows:
Title, illustration and text each occupy about 1/3 of the poster area.
The title and subtitle of a POP should add up to 1/4 to 1/2 of the whole POP area. Usually the title accounts for about 1/3 of the poster area. (When the POP text content is less, the title can account for about 1/2 of the poster area; When there is a lot of text, the title can also be compressed to 1/4. )
Leave the four sides of the poster blank.
This is also called the external "air retention" of POP posters. If there is no air retention, the content written on the poster will be pushed in all directions, which will make people feel suffocated and sultry. The specific width of blank space will vary according to the size of the poster, and 3 ~ 5 cm of blank space should be left on the four sides of 2-open (530cm×760cm)POP paper; 4-inch (390cm×543cm) POP should have 2 ~ 4 cm blank on four sides; Generally, 0.5 ~ 1 cm is left blank on the four sides of the card.
Line spacing is greater than word spacing.
As long as the content of POP has more than 2 lines (including 2 lines), it should be noted that the line spacing of each line of text is greater than the word spacing. The specific line spacing is generally between 1/3 and 1/2. The requirement of word spacing is that words are next to words, but generally they cannot be connected together, so a certain gap should be left.
You can't have too many colors and you can't mix them.
A poster with 3~5 theme tones is enough. Too many colors are easy to get confused, and too few can't highlight the key points. For this reason, the author suggests that the title text can be written in 1~3 colors, the body text can be written in one color (that is, the key contents (such as "delivery", price and date) can be written in another color.
The choice of illustrations should be related to the product.
For example, the picture below shows a slim young woman, which is easily reminiscent that Besunyen's target customers are young women, and her slim figure can better reflect the slimming effect of the product.
Activity poster making
Generally speaking, the main title of the event poster is relatively straightforward, so people can know what the event is at a glance, or the main title is more interesting and the subtitles are relatively straightforward.